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Podcast Academy The Business Podcasting Book

Author: Michael Geoghegan
Publisher: Taylor & Francis
ISBN: 1136031936
Size: 21.67 MB
Format: PDF, Docs
View: 3443
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Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

Producing Video Podcasts

Author: Richard Harrington
Publisher: Taylor & Francis
ISBN: 0240810295
Size: 72.50 MB
Format: PDF, Kindle
View: 1663
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Put the video podcast medium to work for you and your clients with a winning formula. Know how video podcasts work and every facet of what it takes to produce a professional-quality program that will meet every criterion for success. The authors are seasoned video production pros that have been on the crest of the video podcasting wave as it has risen. With over 2500 episodes produced, they can reveal what works and what doesn't with detailed, illustrated guidance. You get the nuts and bolts of the complete process, including: * Preproduction: budgeting guidelines, mapping your production, and working with talent * Production: the ENG shooting style, lighting values and portability, sound, essential camera features, acquisition formats, and gear lists * Postproduction: resources for adding music and images, motion graphics, and editing techniques * Delivery: cost-effective hosting options, creating RSS feeds, compression, and hosting processes * Promotion: choosing directories, promoting your program, and monetizing your podcast Instruction and case studies go in-depth on issues unique to the podcast medium. A full-color presentation delivers tangible, inspiring examples of creative video podcasts. The companion website—www.VidPodcaster.com—provides a blog, templates, planning documents, sample clips, and state-of-the-art updates. * Written by video experts for video experts * Artist profiles and case studies demonstrate creative implementations * Companion web site provides template planning documents, sample clips and state-of-the-art updates

Professional Web Video

Author: Richard Harrington
Publisher: Taylor & Francis
ISBN: 1136022570
Size: 47.19 MB
Format: PDF, Kindle
View: 4068
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Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.

The Principles Of Successful Freelancing

Author: Miles Burke
Publisher: SitePoint
ISBN: 1457191741
Size: 51.19 MB
Format: PDF, ePub, Mobi
View: 5380
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Thinking about becoming your own boss and embarking on the wonderful and rewarding journey of freelancing? The Principles of Successful Freelancing is for you. In this easy-to follow guide you'll learn what's important in transforming your skills into a booming freelance business. This book leads you through the entire process, from getting started, through to winning and keeping loyal clients. Running a successful freelance business is easy, and with the information in this book, you'll confidently turn your freelancing dream into a profitable reality. Learn how to make a smooth transition into freelancing Understand how to effectively manage your money Ensure you spend your time on the right activities Discover why a work/life balance is important Learn how your network can support you and your business Overcome your fear of selling And much more ... The 12 Principles Of Successful Freelancing Get Organized Keep your workspace tidy and plan ahead(short- and long-term). Control Stress Remain calm and work through issues to avoid early burnout.. Research Spend quality time researching your proposed business-it's more than a five minute web surf. Be Passionate Love your work! You should enjoy what you do for a living. Budget Save for a rainy day rather than spend every centas it comes in. Value your Health Bad health stops you from working. Take time to exercise and maintain a nutritious diet. Embrace Selling Enjoy the sales challenge-it's easier than you think! Satisfy Customers Don't do average work-exceed their expectations and make them need you. Grow Your Network Value family and friends' support, and meet new people all the time. Maintain Cashflow It's what is in the bank that counts, not what you are billing-understand the difference. Continually Learn Keep acquiring new skills and knowledge, every week. Let it slip and you could be left behind. Achieve a Work/Life Balance Your life should be more than work-maintain a good balance for health and success.

Podcast Advertising Works

Author: Glenn Rubenstein
Publisher: Createspace Independent Publishing Platform
ISBN: 9781539374466
Size: 50.41 MB
Format: PDF, Mobi
View: 3519
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Podcast advertising is an effective way to reach an engaged audience, and it can be a powerful way to deliver your message. In this book, podcast advertising expert Glenn Rubenstein offers insights and strategies for companies and individuals looking to get started in this lucrative, but relatively new form of advertising. Drawing on his years of experience, Glenn explains what podcast advertising is, why it works, and how you can make it work for your business or brand.In this book, you will learn:� The basics of podcast advertising� How podcast ads compare to other forms of advertising � How to plan an effective podcast advertising campaign� Essential terms, like streams, downloads, pre-roll, mid-roll, and CPM.� Whether podcast advertising is right for your businessRecent estimates show that one in five Americans has listened to a podcast within the last month. Podcast listeners are well-educated, tech savvy individuals with a higher than average amount of disposable income. Seeking out the right audience with meaningful, targeted advertising can result in a surge in business at a fraction of the cost of a traditional advertising campaign in television or radio.While podcast audiences are smaller in size, they are often more engaged. Many podcast listeners view the hosts as trusted friends or reliable experts, and having them endorse your business can have incredible benefits.Success or failure is often the result of correctly planning your campaign.In this book, you will learn the basics of structuring an effective podcast ad campaign, including:� A proven method for selecting which podcasts to advertise on� The best placements of your ads within the podcast � Advertising styles that deliver results� Ad measurement and tracking your return on investment� Why some podcast advertising campaigns failPodcast advertising is an exciting opportunity for your business to grow in popularity and profits. Glenn Rubenstein's book will give you valuable insight and a head start in this rapidly growing medium.

Podcast Solutions

Author: Michael W. Geoghegan
Publisher: Apress
ISBN: 1430204737
Size: 66.36 MB
Format: PDF, Kindle
View: 7100
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A much-needed work focusing on one of the e-community’s hottest topics, this is the second edition of a book that covers both video and audio podcasts, as well as updated software and resources. This edition is much improved and updated to cover the latest gear that readers and podcasters want to learn about. Critically, the book also shows how to create video as well as audio podcasts. It provides all the reader needs to know to get heard and now seen online, regardless of his or her level of experience and technical knowledge.

How To Do Everything With Podcasting

Author: Shel Holtz
Publisher: McGraw Hill Professional
ISBN: 0071483632
Size: 61.55 MB
Format: PDF, ePub, Mobi
View: 4171
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Extensive coverage of podcasting for business, unlike other books on the market, which focus on hobbyists Authors produce a twice-weekly podcast on public relations and technology news, forimmediaterelease.biz Authors reach 25,000 people each month through their podcast, blogs, and e-newsletters

Go Publish Yourself

Author: Katie Salidas
Publisher:
ISBN: 9780985127701
Size: 66.71 MB
Format: PDF, ePub, Mobi
View: 4187
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Self-Publishing made simple. Get your polished novel ready for Kindle, Nook, or Print in thirty days or less. Avoid the common stumbling blocks and get on the road to successful self-publishing. This handy dandy guide, filled with insider's tips and tricks, will unscramble the world of self-publishing into simple, easy-to-follow steps. What's in the book? Common Misconceptions The Business of Self-Publishing Basic Costs & Budgeting Publishing Formats: Epub, Kindle, Smashwords, & Print Cover Art Interior Layout Pricing Printing and Distribution Marketing Basics: Platform Building, Book Signings, Blog Tours, etc. And much more! Don't make rookie mistakes. Learn from an insider! Katie Salidas is an author with several successful self-published titles. Each of her titles was created in the DIY (Do It Yourself) style, without the aid of author service companies. Through trial and error she has gained the knowhow to successfully publish print and ebooks. Go Publish Yourself! has that knowledge assembled into an easy-to-use format, packed with no-nonsense tips and quick and dirty tricks, so you can take your novel to the next level. So, what are you waiting for? Go Publish Yourself!

Maximize Your Social

Author: Neal Schaffer
Publisher: John Wiley & Sons
ISBN: 1118756681
Size: 31.70 MB
Format: PDF, Docs
View: 5247
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Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

The Medical Entrepreneur Second Edition

Author: Steven M. Hacker
Publisher: BookBaby
ISBN: 1623098742
Size: 61.39 MB
Format: PDF, ePub, Mobi
View: 2630
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This is the new second edition of the most popular business and practice managment book for physicians, students and residents. Second edition contains new material for the same low price. The second edition includes a new part III section and includes pearls and proceedings from the 2012 Medical Entrepreneur Symposium. Tip for Doctors & Medical students: You should read this book before signing any contract, joining a medical practice, starting in a medical practice or an unrelated entrepreneurial venture. This book is written to help doctors, medical residents, medical students, and physicians in private practice and academia avoid costly business mistakes in their post medical school career. It is uniquely written from the perspective of a successful physician entrepreneur. The book provides tips, steps, pearls, and pitfalls written in a concise manner. Busy doctors with little time can quickly access critical cost saving information when joining or starting a private practice. Topics include everything from how to set up a practice, sign a contract with another group, hire another doctor, contract with insurance companies, understand health regulations including the HITECH stimulus act, how to qualify to receive stimulus funds, billing in the office, hiring and firing personnel, picking a location, obtaining hospital privileges, applying for the required licenses, electronic health records, practice management software, health technology in the office, how to protect your estate, liability issues,marketing and public relations, design of the medical office and more. Also written for the physician entrepreneur, the book explains how to raise capital, term sheets, understanding venture capital, board of directors, incorporation election issues, how to understand financials, balance sheets, negotiations, hiring the management team, how to take an idea and turn it into an operating business, how to protect your intellectual property, copyrights, trademarks, patents, customer acquisition and how to deal with a business when things go wrong. The book covers much more and includes expert "stat consults" or opinions from corporate attorneys, intellectual property attorneys, board certified health care attorneys and estate attorneys. Read Reviews by leading physicians: “We do not do enough to prepare our trainees for the business of practice. Likewise, so many creative physicians have commercializable ideas, but find out the hard way how a good idea does not a successful business make. Hacker’s book is a gem in that it speaks to both of these challenges in an engaging way. It is chock-full of wisdom, easily read, and very enjoyable reading. I’ll be recommending it to all of our trainees.” Joseph C. Kvedar, MD Director, Center for Connected Health Partners HealthCare System, Inc. Associate Professor of Dermatology Harvard Medical School “Part I allows the reader to envision the necessary activities for opening his or her own practice in the voice of the author, while Part II is a guide for budding entrepreneurs. Part II covers victories and defeats in clear, concise tones that anyone can appreciate and empathize with. Hemingwayesque, concise, and practical, this book would be an ideal gift from department chairs to their senior residents at the start of their last year of training, or a personal purchase around the same time if the chairperson is too cheap to buy it for you. If you are reading this, turn the page and take the roller-coaster ride. Enjoy!” Daniel Mark Siegel MD, MS (Management and Policy) Clinical Professor of Dermatology, SUNY Downstate Director, Procedural Dermatology Fellowship American Academy of Dermatology President 2011 “After reading this book, I am now more certain than ever that my impressions of Dr. Hacker nearly twenty years ago were correct. His book is an honest, open, forthright attempt to share with his colleagues those precious details he has learned about establishing a medical practice and becoming an entrepreneur. I thought this book was fun to read, informative, concise, and blatantly honest. As I told Dr. Hacker after reading his book, ‘I think you have taught an old dog some new tricks.’ “ Franklin P. Flowers, MD Professor, University of Florida College of Medicine Department of Medicine, Division of Dermatology and Cutaneous Surgery