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Political Campaigns And Political Advertising A Media Literacy Guide

Author: Frank W. Baker
Publisher: ABC-CLIO
ISBN: 0313347565
Size: 38.67 MB
Format: PDF, Mobi
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Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.

Political Advertising In The United States

Author: Erika Franklin Fowler
Publisher: Routledge
ISBN: 0429977905
Size: 33.49 MB
Format: PDF, ePub, Mobi
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Political advertising is as important as ever?ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how ?big data? has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

Reading And Writing For Civic Literacy

Author: Donald Lazere
Publisher: Routledge
ISBN: 1317264606
Size: 17.38 MB
Format: PDF
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This brief edition of a groundbreaking textbook addresses the need for college students to develop critical reading, writing, and thinking skills for self-defense in the contentious arena of American civic rhetoric. Designed for first-year or more advanced composition and critical thinking courses, it is one-third shorter than the original edition, more affordable for students, and easier for teachers to cover in a semester or quarter. It incorporates up-to-date new readings and analysis of controversies like the growing inequality of wealth in America and the debates in the 2008 presidential campaign, expressed in opposing viewpoints from the political left and right. Exercises help students understand the ideological positions and rhetorical patterns that underlie such opposing views. Widely debated issues of whether objectivity is possible and whether there is a liberal or conservative bias in news and entertainment media, as well as in education itself, are foregrounded as topics for rhetorical analysis.

Coming Distractions

Author: Frank W. Baker
Publisher: Capstone
ISBN: 9780736867665
Size: 65.79 MB
Format: PDF
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"Describes what media is, how movies are part of media, and encourages readers to question the medium's influencial messages"--Provided by publisher.

No Reluctant Citizens

Author: Jeremiah Clabough
Publisher: IAP
ISBN: 1641132671
Size: 44.39 MB
Format: PDF, Docs
View: 1860
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American democracy is at a critical crossroads. Rancor, division, and suspicion are the unfortunate byproducts of the contentious 2016 presidential election. The election also bred a measure of civic uncertainty where citizens of all ages struggle to find and define their roles within a functioning democracy. No Reluctant Citizens: Teaching Civics in K-12 Classrooms is designed to help social studies teachers reinforce the centrality of civic education through a series of hands-on, participatory, and empowering activities. From civic literacy to human rights, from service learning to controversial issues, No Reluctant Citizens: Teaching Civics in K-12 Classrooms explores an array of topics that ultimately provides K-12 students the conceptual and practical tools to become civically engaged.

Political Campaign Communication

Author: Judith S. Trent
Publisher: Rowman & Littlefield Publishers
ISBN: 144220673X
Size: 80.16 MB
Format: PDF, Kindle
View: 7340
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Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

Brand It Like Barack

Author: Gary Kaskowitz
Publisher: Dog Ear Publishing
ISBN: 1608445313
Size: 46.61 MB
Format: PDF
View: 6077
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On January 16, 2007, Barack Obama announced to his supporters that he would seek the presidency of the United States. On November 4, 2008 he achieved that dream. Who could have predicted the meteoric rise of the relatively unknown Junior Senator from Illinois to become the first African American elected President of the United States? Entering a crowded Democratic field against entrenched competition, how was Barack Obama able win his party's nomination and dominate the general election? While many are curious as to how Barack Obama was able to accomplish his victory in such short order, the answers are there for the taking. There really is no magic to what he did, but if you don't know what to look for it may seem like that! Barack Obama used classic and modern marketing principles to elevate his brand above the crowd to win. Following these principles, you can as well. Gary Kaskowitz, MBA, PhD, is an Associate Professor of Management at Moravian College in Bethlehem, PA. Gary's research and teaching focus on marketing principles, both classic and modern. He has created and taught courses on branding and salesmanship. Prior to teaching at Moravian, Gary taught at the University of Maryland and was a Senior Manager of Market Research at Verizon. In his earlier life, Gary was a Sales Engineer for Motorola. He has also worked as a marketing consultant for both large and small organizations with an emphasis on understanding human motivation. Always fascinated by why people make the purchase choices they make, he has spent the last several years studying the use of story structure and internet technology in creating and spreading a brand message. Gary enjoys the outdoors, travel, and soccer whether he is coaching, or attending games. He lives in Allentown, PA with his wife and children.