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Management And The Arts

Author: William J. Byrnes
Publisher: Taylor & Francis
ISBN: 9780240810041
Size: 70.91 MB
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Management and the Arts, Fourth Edition provides you with theory and practical applications from all management perspectives including planning, marketing, finance, economics, organizational, staffing, and group dynamics ALL related to an arts organization. Whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful insights into management. Topics written especially to help you with your management skills include: * How arts organizations and management evolved * The theories and processes behind strategic planning and decision making * Organizing and organizational design * Staffing and personal relations * The tools and techniques available from communicating effectively and keeping track of information * Budgeting, fundraising, and financial management * Integrating various management theories and practical applications * How to work effectively with boards * Sections on e-marketing and Web marketing * Includes: case studies, statistics, career, and financial information Revised to reflect the latest thinking and trends in managing organizations and people, Management and the Arts, Fourth Edition features class-tested questions in each chapter, which help you to integrate the material and develop ideas as to how the situations and problems could have been handled. Case studies focus on the challenges facing managers and organizations every day, and “In The News? quotes give you real-world examples of principles and theories. Developing career skills and options, graduate and postgraduate training opportunities, and professional organizations and conferences are highlighted. *Class-tested questions in each chapter *In the News quotes give real-world examples of principles and theories *New info on the hottest topics in management now from board relations to e-marketing

Conscious Money

Author: Patricia Aburdene
Publisher: Simon and Schuster
ISBN: 1451623151
Size: 53.18 MB
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Why not make money and make a difference, too? A revolutionary blueprint for growing wealth, finding fulfillment, and changing the world by living your values. In the emerging era of Conscious Money, we achieve prosperity by tapping into the power of values, consciousness, and sound economic principles. By applying the wisdom of Conscious Money to your personal finances, you can build a foundation for sustainable wealth and true fulfillment. No longer will you need to choose between your core values and your paycheck. Instead you’ll expand on-the-job creativity, grow income through conscious practices, and change the world as you: • identify your unique personal values; • break down barriers to financial success; • partner with companies that reflect your values; • express your values through conscious shopping; • tap into higher consciousness at the office; • harness your intuition to clarify financial choices; and • invest in enterprises that honor the planet.

The China Price

Author: Alexandra Harney
Publisher: Penguin
ISBN: 144063601X
Size: 71.85 MB
Format: PDF, ePub
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In this landmark work of investigative reporting, former Financial Times correspondent Alexandra Harney uncovers a story of immense significance to us all: how China's factory economy gains a competitive edge by selling out its workers, environment, and future. Harney's firsthand reporting brings us face-to-face with a world in which intense pricing pressure from Western companies combines with ubiquitous corruption and a lack of transparency to exact a staggering toll in human misery and environmental damage. This eye-opening expose offers, for the first time, an intimate look at the defining business story of our time.

Experiential Marketing

Author: Shaz Smilansky
Publisher: Kogan Page Publishers
ISBN: 0749456078
Size: 27.57 MB
Format: PDF, Docs
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Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students.

The Economics Of Happiness

Author: Mark Anielski
Publisher: New Society Publishers
ISBN: 1550923412
Size: 45.21 MB
Format: PDF, Kindle
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Practical solutions for building economies of well-being based on Genuine Wealth.

The New Grand Strategy

Author: Mark Mykleby
Publisher: St. Martin's Press
ISBN: 1466883898
Size: 69.14 MB
Format: PDF, Mobi
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The New Grand Strategy tells the story of a plan, born within the Pentagon, to recapture America’s greatness at home and abroad by elevating sustainability as our new strategic imperative. It aligns our enduring national interests of prosperity and security with a new framework that addresses pressing economic, social, and environmental issues at home, tapping into a trillion-dollar market demand for walkable communities, regenerative agriculture and resource productivity. It is an inspiring vision of what’s possible when Americans hold a collective view of the future and come together to bring it to reality. This is no idealistic pipe dream or wonky policy prescription. The story that unfolds in this book weaves together hard-nosed economic analysis, a clear-eyed study of demographic and societal shifts, the realities of climate change and resource scarcity, a risk-based assessment of America’s challenges and opportunities, and on-the-ground reporting of how much this is already unfolding throughout the country. By rediscovering the power and discipline of grand strategy—and taking responsibility for our future—America can reimagine the American dream and once again take on “the cause of all mankind.” Released during one of America’s most divisive presidential election campaigns, The New Grand Strategy avoids the partisan rhetoric dividing our nation today. Instead of placing blame, it offers a clear, pragmatic plan that can unite Americans and launch a new era of prosperity and security.

El Desarrollo Sostenible Una Gu A Sobre Nuestro Futuro Com N

Author: World Commission on Environment and Development
Publisher: IICA Biblioteca Venezuela
ISBN: 9780192820808
Size: 20.13 MB
Format: PDF, Docs
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Discusses population growth, food production, energy, industry, and urban development, and suggests ways to promote economic growth while protecting the environment.