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Production Studies

Author: Vicki Mayer
Publisher: Routledge
ISBN: 1135840156
Size: 61.33 MB
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"Behind-the-scenes" stories of ranting directors, stingy producers, temperamental actors, and the like have fascinated us since the beginnings of film and television. Today, magazines, websites, television programs, and DVDs are devoted to telling tales of trade lore—from on-set antics to labor disputes. The production of media has become as storied and mythologized as the content of the films and TV shows themselves. Production Studies is the first volume to bring together a star-studded cast of interdisciplinary media scholars to examine the unique cultural practices of media production. The all-new essays collected here combine ethnographic, sociological, critical, material, and political-economic methods to explore a wide range of topics, from contemporary industrial trends such as new media and niche markets to gender and workplace hierarchies. Together, the contributors seek to understand how the entire span of "media producers"—ranging from high-profile producers and directors to anonymous stagehands and costume designers—work through professional organizations and informal networks to form communities of shared practices, languages, and cultural understandings of the world. This landmark collection connects the cultural activities of media producers to our broader understanding of media practices and texts, establishing an innovative and agenda-setting approach to media industry scholarship for the twenty-first century. Contributors: Miranda J. Banks, John T. Caldwell, Christine Cornea, Laura Grindstaff, Felicia D. Henderson, Erin Hill, Jane Landman, Elana Levine, Amanda D. Lotz, Paul Malcolm, Denise Mann, Vicki Mayer, Candace Moore, Oli Mould, Sherry B. Ortner, Matt Stahl, John L. Sullivan, Serra Tinic, Stephen Zafirau

Production Studies The Sequel

Author: Miranda Banks
Publisher: Routledge
ISBN: 1317567102
Size: 37.11 MB
Format: PDF, Kindle
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Production Studies, The Sequel! is an exciting exploration of the experiences of media workers in local, global, and digital communities—from prop-masters in Germany, Chinese film auteurs, producers of children’s television in Qatar, Italian radio broadcasters, filmmakers in Ethiopia and Nigeria, to seemingly-autonomous Twitterbots. Case studies examine international production cultures across five continents and incorporate a range of media, including film, television, music, social media, promotional media, video games, publishing and public broadcasting. Using the lens of cultural studies to examine media production, Production Studies, The Sequel! takes into account transnational production flows and places production studies in conversation with other major areas of media scholarship including audience studies, media industries, and media history. A follow-up to the successful Production Studies, this collection highlights new and important research in the field, and promises to generate continued discussion about the past, present, and future of production studies.

Media Industries

Author: Jennifer Holt
Publisher: John Wiley & Sons
ISBN: 144436023X
Size: 26.53 MB
Format: PDF, Kindle
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Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis. capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts

Production Culture

Author: John Thornton Caldwell
Publisher: Duke University Press
ISBN: 0822341115
Size: 36.97 MB
Format: PDF
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In Production Culture, John Thornton Caldwell investigates the cultural practices and belief systems of Los Angeles-based film and video production workers: not only those in prestigious positions such as producer and director but also many others, including gaffers, editors, and camera operators. Borrowing insights from cultural anthropology, Caldwell analyzes the stories workers tell and the rituals they enact to make sense of their labour and to critique the film and TV industry and the culture writ large. Far from being guarded, Hollywood executives and craftspeople work within an industry that obsessively reflects on itself and constantly exposes itself to the public. Caldwell suggests ways that scholarship might benefit by acknowledging the extent to which the industry first theorizes and critiques itself as part of economic and industrial habit. Caldwell's fieldwork combines interviews with industry workers; observations of sets and workplaces; and analyses of TV shows, industry documents, economic data, and promotional materials to show how film and video workers function in a radically transformed and unstable post-network industry. He chronicles how industry workers have responded to volatile changes including the convergence of "old" and "new" media; labour outsourcing; increasingly unruly labour and business relations; new production technologies; and multinational corporate conglomeration. He also explores new struggles over "authorship" within collective creative endeavours; the way that branding and syndication have become central business strategies for networks; and the "viral" use of industrial self-reflexivity to motivate consumers through DVD bonus tracks, behind-the-scenes documentaries, and "making-ofs." A significant, on-the-ground analysis of an industry in flux, Production Culture offers scholars new, more precise and holistic ways of thinking about media production as a cultural activity.

Below The Line

Author: Vicki Mayer
Publisher: Duke University Press
ISBN: 0822350076
Size: 70.27 MB
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Below the Line illuminates the hidden labor of people who not only produce things that the television industry needs, such as a bit of content or a policy sound bite, but also produce themselves in the service of capital expansion. Vicki Mayer considers the work of television set assemblers, soft-core cameramen, reality-program casters, and public-access and cable commissioners in relation to the globalized economy of the television industry. She shows that these workers are increasingly engaged in professional and creative work, unsettling the industry’s mythological account of itself as a business driven by auteurs, manned by an executive class, and created by the talented few. As Mayer demonstrates, the new television economy casts a wide net to exploit those excluded from these hierarchies. Meanwhile, television set assemblers in Brazil devise creative solutions to the problems of material production. Soft-core videographers, who sell televised content, develop their own modes of professionalism. Everyday people become casters, who commodify suitable participants for reality programs, or volunteers, who administer local cable television policies. These sponsors and regulators boost media industries’ profits when they commodify and discipline their colleagues, their neighbors, and themselves. Mayer proposes that studies of production acknowledge the changing dynamics of labor to include production workers who identify themselves and their labor with the industry, even as their work remains undervalued or invisible.

Media Franchising

Author: Derek Johnson
Publisher: NYU Press
ISBN: 0814743897
Size: 55.16 MB
Format: PDF
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"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." —Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.

Race And The Cultural Industries

Author: Anamik Saha
Publisher: John Wiley & Sons
ISBN: 1509505342
Size: 46.10 MB
Format: PDF, Mobi
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Studies of race and media are dominated by textual approaches that explore the politics of representation. But there is little understanding of how and why representations of race in the media take the shape that they do. How, one might ask, is race created by cultural industries? In this important new book, Anamik Saha encourages readers to focus on the production of representations of racial and ethnic minorities in film, television, music and the arts. His interdisciplinary approach combines critical media studies and media industries research with postcolonial studies and critical race perspectives to reveal how political economic forces and legacies of empire shape industrial cultural production and, in turn, media discourses around race. Race and the Cultural Industries is required reading for students and scholars of media and cultural studies, as well as anyone interested in why historical representations of 'the Other' persist in the media and how they are to be challenged.

Keywords For American Cultural Studies

Author: Bruce Burgett
Publisher: NYU Press
ISBN: 9780814791066
Size: 68.36 MB
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Explore the Keywords Collaborative interactive website at keywords.nyupress.org According to the Oxford English Dictionary, a “keyword” is “a word that is of great importance or significance.” On the web, “keywords“ organize vast quantities of complex information. Keywords for American Cultural Studies offers these features and more to its readers, providing indispensable meditations on terms and concepts used in cultural studies, American studies, and beyond. Collaborative in design and execution, Keywords for American Cultural Studies collects sixty-four new essays from interdisciplinary scholars, each on a single term such as “America,” “body,” “ethnicity,” and “religion.” Alongside “community,” “immigration,” “queer,” and many others, these words are the nodal points in many of today’s most dynamic and vexed discussions of political and social life, both inside and outside of the academy. Here are essays by scholars working in literary studies and political economy, cultural anthropology and ethnic studies, African American history and performance studies, gender studies and political theory. Some entries are explicitly argumentative, others are more descriptive. Throughout, readers will find clear, challenging, critically engaged thinking and writing. Keywords for American Cultural Studies provides an accessible A-to-Z survey of prevailing academic buzzwords, and a flexible tool for carving out new areas of inquiry. It is equally useful for college students who are trying to understand what their teachers are talking about, for general readers who want to know what’s new in scholarly research, and for professors who just want to keep up. Contributors: Vermonja R. Alston, Lauren Berlant, Mary Pat Brady, Laura Briggs, Bruce Burgett, Christopher Castiglia, Russ Castronovo, Eva Cherniavsky, Krista Comer, Micaela di Leonardo, Brent Hayes Edwards, Robert Fanuzzi, Rod Ferguson, Shelley Fisher Fishkin, Elizabeth Freeman, Kevin Gaines, Rosemary Marangoly George, Kirsten Silva Gruesz, Sandra M. Gustafson, Matthew Pratt Guterl, Judith Halberstam, Glenn Hendler, Grace Kyungwon Hong, June Howard, Janet R. Jakobsen, Susan Jeffords, Walter Johnson, Miranda Joseph, Moon-Ho Jung, Carla Kaplan, David Kazanjian, Kanta Kochhar-Lindgren, Eric Lott, Lisa Lowe, Eithne Luibhéid, Susan Manning, Curtis Marez, Meredith L. McGill, Timothy Mitchell, Fred Moten, Christopher Newfield, Donald E. Pease, Pamela Perry, Carla L. Peterson, Vijay Prashad, Chandan Reddy, Bruce Robbins, David F. Ruccio, Susan M. Ryan, David S. Shields, Caroline Chung Simpson, Nikhil Pal Singh, Siobhan B. Somerville, Amy Dru Stanley, Shelley Streeby, John Kuo Wei Tchen, Paul Thomas, Priscilla Wald, Michael Warner, Robert Warrior, Alys Eve Weinbaum, Henry Yu, George Yúdice, and Sandra A. Zagarell.

How To Do Media And Cultural Studies

Author: Jane Stokes
Publisher: SAGE
ISBN: 1446271706
Size: 21.62 MB
Format: PDF, Mobi
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The Second Edition of this student favourite takes readers step-by-step through the theories, processes and methods of each stage of research, from how to create a research question to designing the project and writing it up. It gives students a clear sense of how their own work relates to broader scholarship and inspires understanding of why studying the media matters. Now 20% bigger, new features include: • Brand new chapters on the how and why of researching media and culture • All new case studies spotlighting the international media landscape • Online readings showing how methods get used in real research • Essential new material on ethnography, digital content analysis, online surveys and researching blogs. Perfect for students of all ranges, How to Do Media and Cultural Studies continues to provide the clearest and most accessible guide to media and cultural studies as students embark on their own research.