Download public relations in the nonprofit sector theory and practice routledge research in public relations in pdf or read public relations in the nonprofit sector theory and practice routledge research in public relations in pdf online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get public relations in the nonprofit sector theory and practice routledge research in public relations in pdf book now. This site is like a library, Use search box in the widget to get ebook that you want.



Public Relations In The Nonprofit Sector

Author: Richard D. Waters
Publisher: Routledge
ISBN: 1317636910
Size: 64.20 MB
Format: PDF, ePub, Mobi
View: 6121
Download and Read
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Relationship Building In Public Relations

Author: Petra Theunissen
Publisher: Routledge
ISBN: 1317293495
Size: 43.24 MB
Format: PDF, Mobi
View: 3669
Download and Read
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.

Public Relations And The Public Interest

Author: Jane Johnston
Publisher: Routledge
ISBN: 1317568850
Size: 48.15 MB
Format: PDF
View: 1066
Download and Read
In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.

The Moral Compass Of Public Relations

Author: Brigitta R. Brunner
Publisher: Routledge
ISBN: 131729520X
Size: 51.50 MB
Format: PDF, ePub, Mobi
View: 7442
Download and Read
The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.

Nonprofit Organisationen

Author: Helmut K. Anheier
Publisher: Vs Verlag Fur Sozialwissenschaften
ISBN: 9783531162843
Size: 49.36 MB
Format: PDF, Docs
View: 2088
Download and Read
Soziale Investitionen bezeichnen unterschiedliche Formen privater Beiträge zum Gemeinwohl. Was jedoch als Beitrag zum Gemeinwohl verstanden werden kann, unterliegt dem Diskurs in Zivilgesellschaft und politischer Öffentlichkeit. Aus der Perspektive wirtschafts- und sozialwissenschaftlicher Disziplinen prüfen die Forscher des Heidelberger Centrums für Soziale Investitionen und Innovationen den Erklärungsgehalt dieses neuen forschungsleitenden Konzepts Sozialer Investition. Das Konzept beansprucht die prinzipielle Vergleichbarkeit unterschiedlicher Beiträge zum Gemeinwohl, wie die Arbeit von Stiftungen, Spenden, freiwilliges bürgerschaftliches Engagement und Sozialunternehmertum. Es zielt darauf, Phänomene an den Grenzen der Sektoren (Staat, Markt und Dritter Sektor) besonders gut zu erfassen und fördert die interdisziplinäre Erforschung und Messung von sozialer Wirkung.

Encyclopedia Of Public Relations

Author: Robert L. Heath
Publisher: SAGE Publications
ISBN: 1452276226
Size: 15.86 MB
Format: PDF, ePub, Mobi
View: 6148
Download and Read
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

Network Theory In The Public Sector

Author: Robyn Keast
Publisher: Routledge
ISBN: 113501325X
Size: 14.15 MB
Format: PDF, Docs
View: 7749
Download and Read
Networks have been described in terms of metaphors, governance arrangements and structural or institutional arrangements. These different perspectives of networks come out of a variety of disciplines, including political science, public administration, urban affairs, social welfare, public management and organizational/sociological research. This wealth of research, while contributing to a deeper understanding of networks, presents a dilemma which is addressed by this book. That is the question of whether there is a theory of public networks that informs networks in their various forms, and is there a need for a new theory of networks? More importantly, is network research still relevant to practice? Does network theory improve the process of governance? Are different terms and/or approaches actually the same or different? What do these different approaches mean to theory? This book deeply explores and integrates existing network theory and related theories from a number of perspectives, levels and jurisdictions to develop a framework to guide network design, governance and management. The book focuses on the important issue of network performance, looking at networks as bounded and consciously arranged; the actors who participate in them design the relationships among a bounded set of individual organizations to purse common objectives. Finally, the chapters tease out the variety of governance modes or regimes that intersect with network governance. This book offers a comprehensive, integrative, interdisciplinary approach that enables specialists, practitioners and administrators across a wide array of interests and fields to formulate and work on problems using a common language, analytical framework and theoretical basis.

The Nonprofit Human Resource Management Handbook

Author: Jessica K. A. Word
Publisher: Routledge
ISBN: 1351722360
Size: 39.28 MB
Format: PDF, Mobi
View: 7703
Download and Read
As an increasing number of individuals go to work in the nonprofit sector, nonprofit managers need support on how best to build their human resource management capacity. They need to know what systems to examine, what questions to ask, and how to ensure they are managing people in a legal manner and as effectively as possible given their particular resource constraints. Important questions include: Do we have a clear philosophy, one that aligns with our nonprofit mission and values and allows us to treat our employees as the professionals they are? How do we select, develop, and retain the best people who will produce high value, high performance work, and how do we do so with limited resources? How do we effectively manage our mix of volunteers and paid staff? What do we need to consider to ensure diverse people work together in a harmonious fashion? With all-new chapters written by the top scholars in the field of nonprofit HRM, these are but a few of the many questions that are addressed in this timely volume.? These scholars delve into their particular areas of expertise, offering a comprehensive look at theories and trends; legal and ethical issues; how to build HRM from recruitment, management, labor relations, to training and appraisal; as well as topics in diversity, technology, and paid versus volunteer workforce management. This essential handbook offers all core topic coverage as well as countless insider insights, additional resource lists, and tool sets for practical application. With chapters grounded in existing research, but also connecting research to practice for those in the field, The Nonprofit Human Resource Management Handbook will be required reading for a generation of scholars, students, and practitioners of nonprofit human resource management.?

Social Media For Government

Author: Staci M. Zavattaro
Publisher: Routledge
ISBN: 1317286391
Size: 56.46 MB
Format: PDF, ePub, Docs
View: 4031
Download and Read
Social media is playing a growing role within public administration, and with it, there is an increasing need to understand the connection between social media research and what actually takes place in government agencies. Most of the existing books on the topic are scholarly in nature, often leaving out the vital theory-practice connection. This book joins theory with practice within the public sector, and explains how the effectiveness of social media can be maximized. The chapters are written by leading practitioners and span topics like how to manage employee use of social media sites, how emergency managers reach the public during a crisis situation, applying public record management methods to social media efforts, how to create a social media brand, how social media can help meet government objectives such as transparency while juggling privacy laws, and much more. For each topic, a collection of practitioner insights regarding the best practices and tools they have discovered are included. Social Media for Government responds to calls within the overall public administration discipline to enhance the theory-practice connection, giving practitioners space to tell academics what is happening in the field in order to encourage further meaningful research into social media use within government.

The Routledge Companion To Nonprofit Marketing

Author: Adrian Sargeant
Publisher: Routledge
ISBN: 1134114907
Size: 25.55 MB
Format: PDF, Kindle
View: 6404
Download and Read
This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research. An introductory section reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles of special relevance to nonprofit organizations. The book then explores in-depth the latest thinking in each of the most important nonprofit arenas, including: voluntary sector marketing fundraising arts marketing education marketing political marketing social marketing volunteer recruitment, management and retention public sector marketing and e-government. Containing real-world examples and case study material throughout, The Routledge Companion to Nonprofit Marketing makes an important contribution to our understanding of marketing theory and practice in the nonprofit sector. It is an essential reference for all students, researchers and practitioners working in nonprofit marketing, fundraising or philanthropy.