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Public Relations Leaders As Sensemakers

Author: Bruce K. Berger
Publisher: Routledge
ISBN: 1317938186
Size: 65.71 MB
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Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.

Social Media And Crisis Communication

Author: Lucinda L. Austin
Publisher: Taylor & Francis
ISBN: 131760797X
Size: 29.20 MB
Format: PDF, ePub
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Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions. Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.

Latin American And Caribbean Perspectives On The Development Of Public Relations

Author: T. Watson
Publisher: Springer
ISBN: 1137404329
Size: 35.91 MB
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The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.

Communication Excellence

Author: Ralph Tench
Publisher: Springer
ISBN: 3319488600
Size: 54.48 MB
Format: PDF, ePub
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Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.

Political Economy Of The Environment

Author: Simon Dietz
Publisher: Routledge
ISBN: 1136823980
Size: 28.92 MB
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This book is the culmination of several years work by a group of academics, policy-makers and other professionals looking to understand how alternative economic thinking – and indeed thinking from quite different social-scientific disciplines – could enhance the mainstream economic approach to environmental and natural-resource problems. Of the editors, Dietz comes from the mainstream economics tradition, while Michie and Oughton draw explicitly on institutional and evolutionary economics. The various authors represent a range of disciplinary backgrounds and approaches. This book draws on the strengths of each and all of these approaches to analyse environmental issues and what can be done to tackle these through corporate and public policy. The book argues that the need for an inter-disciplinary approach. Two themes which emerge repeatedly throughout the book are the need for an interdisciplinary theory of technological change, and the need for a similarly interdisciplinary approach to the study of human behaviour and how it influences both production and consumption choices. The two themes are of course related. Resolving environmental questions requires an understanding of their nature, of their causes and, to the extent that they are anthropogenic, of how to change human behaviour. These fundamental issues are the focus of the four chapters that form Part 1 of this volume. The remainder of the volume develops them in more detail. .

Rhetorical And Critical Approaches To Public Relations Ii

Author: Dr Robert L Heath
Publisher: Routledge
ISBN: 1135465010
Size: 79.95 MB
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This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.

The Management Game Of Communication

Author: Peggy Simcic Brønn
Publisher: Emerald Group Publishing
ISBN: 1786357151
Size: 62.20 MB
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The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike.

Communication As Organizing

Author: Francois Cooren
Publisher: Routledge
ISBN: 1136683771
Size: 29.67 MB
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Communication as Organizing unites multiple reflections on the role of language under a single rubric: the organizing role of communication. Stemming from Jim Taylor's earlier work, The Emergent Organization: Communication as Its Site and Surface (LEA, 2000), the volume editors present a communicational answer to the question, "what is an organization?" through contributions from an international set of scholars and researchers. The chapter authors synthesize various lines of research on constituting organizations through communication, describing their explorations of the relation between language, human practice, and the constitution of organizational forms. Each chapter develops a dimension of the central theme, showing how such concepts as agency, identity, sensemaking, narrative and account may be put to work in discursive analysis to develop effective research into organizing processes. The contributions employ concrete examples to show how the theoretical concepts can be employed to develop effective research. This distinctive volume encourages readers to discover and develop a truly communicational means of addressing the question of organization, addressing how organization itself emerges in the course of communicational transactions. In presenting a single and entirely communicational perspective for exploring organizational phenomena, grounded in the discourse of communicational transactions and the establishment of relationships through language, it is required reading for scholars, researchers, and graduate students working in organizational communication, management, social psychology, pragmatics of language, and organizational studies.

Corporate Communication

Author: Klement Podnar
Publisher: Routledge
ISBN: 1317619153
Size: 29.84 MB
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Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola. This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.

Strategic Stakeholder Engagement

Author: Chris Anastasi
Publisher: Routledge
ISBN: 1351589105
Size: 76.87 MB
Format: PDF, ePub, Mobi
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New Government policy and regulation affect the environments in which organisations operate, bringing both risks that need to be mitigated and potential opportunities to exploit. A key question is whether organisations are engaging with decision-makers and other key actors as effectively as they could. Are they managing to influence the policy and regulatory regime that shapes the markets in which they operate? Even more fundamentally, do they know who they should be interacting with or understand the formal and informal processes whereby they can present their concerns, views and ideas? Strategic Stakeholder Engagement addresses these important questions. The content of this book is wide-ranging, presenting much useful information, ideas and approaches, and provides concrete examples to demonstrate important aspects of strategic stakeholder engagement. The approach needed to deliver an effective programme and the role of internal stakeholders are discussed in detail. Many of the ideas and approaches presented in this book are drawn from experience in the energy sector, but their consideration leads to generic lessons that can be applied more widely across different sectors and stakeholders, and in different countries. This book is a standard reference book for the area, one that will challenge existing practices and stimulate new innovative activity. It is essential reading for public affairs practitioners.