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Public Speaking Choices And Responsibility

Author: William Keith
Publisher: Cengage Learning
ISBN: 1305854780
Size: 68.64 MB
Format: PDF, ePub
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Packed with hands-on applications, PUBLIC SPEAKING: CHOICES AND RESPONSIBILITY, 2e delivers a practical and up-to-date public speaking text based on rhetorical theory. It emphasizes the role of choices and civic engagement/responsibility throughout in narrative, features, and examples. It also describes the audience as a public to which the speaker belongs, rather than as a separate entity defined only by demographics. The Second Edition includes new coverage of Monroe's Motivated Sequence, discussions of TED talks and PechaKucha, extended treatment of fallacies, and expanded emphasis on outlining. In addition, new Remix features apply the latest research in business and social science to public speaking skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Introduction To Strategic Public Relations

Author: Janis Teruggi Page
Publisher: SAGE Publications
ISBN: 1506358055
Size: 49.55 MB
Format: PDF, ePub
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How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

The Debate Over Corporate Social Responsibility

Author: Steven K. May
Publisher: Oxford University Press
ISBN: 9780198039761
Size: 43.47 MB
Format: PDF, ePub, Mobi
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Should business strive to be socially responsible, and if so, how? The Debate over Corporate Social Responsibility updates and broadens the discussion of these questions by bringing together in one volume a variety of practical and theoretical perspectives on corporate social responsibility. It is perhaps the single most comprehensive volume available on the question of just how "social" business ought to be. The volume includes contributions from the fields of communication, business, law, sociology, political science, economics, accounting, and environmental studies. Moreover, it draws from experiences and examples from around the world, including but not limited to recent corporate scandals and controversies in the U.S. and Europe. A number of the chapters examine closely the basic assumptions underlying the philosophy of socially responsible business. Other chapters speak to the practical challenges and possibilities for corporate social responsiblilty in the twenty-first century. One of the most distinctive features of the book is its coverage of the very ways that the issue of corporate social responsibility has been defined, shaped, and discussed in the past four decades. That is, the editors and many of the authors are attuned to the persuasive strategies and formulations used to talk about socially responsible business, and demonstrate why the talk matters. For example, the book offers a careful analysis of how certain values have become associated with the business enterprise and how particular economic and political positions have been established by and for business. This book will be of great interest to scholars, business leaders, graduate students, and others interested in the contours of the debate over what role large-scale corporate commerce should take in the future of the industrialized world.

The Art Of Public Speaking

Author: Dale Carnegie
Publisher: Wyatt North Publishing, LLC
ISBN:
Size: 11.81 MB
Format: PDF, Docs
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The Art of Public Speaking is a fantastic introduction to public speaking by the master of the art, Dale Carnegie. Public speaking is the process of speaking to a group of people in a structured, deliberate manner intended to inform, influence, or entertain the listeners. It is closely allied to "presenting", although the latter has more of a commercial connotation. In public speaking, as in any form of communication, there are five basic elements, often expressed as "who is saying what to whom using what medium with what effects?" The purpose of public speaking can range from simply transmitting information, to motivating people to act, to simply telling a story. Good orators should be able to change the emotions of their listeners, not just inform them. Public speaking can also be considered a discourse community. Interpersonal communication and public speaking have several components that embrace such things as motivational speaking, leadership/personal development, business, customer service, large group communication, and mass communication. Public speaking can be a powerful tool to use for purposes such as motivation, influence, persuasion, informing, translation, or simply entertaining. A confident speaker is more likely to use this as excitement and create effective speech thus increasing their overall ethos. Dale Breckenridge Carnegie (originally Carnagey until 1922 and possibly somewhat later) (November 24, 1888 – November 1, 1955) was an American writer, lecturer, and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born in poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a massive bestseller that remains popular today. He also wrote How to Stop Worrying and Start Living (1948), Lincoln the Unknown (1932), and several other books. Perhaps one of Carnegie’s most successful marketing moves was to change the spelling of his last name from “Carnagey” to Carnegie, at a time when Andrew Carnegie (unrelated) was a widely revered and recognized name. By 1916, Dale was able to rent Carnegie Hall itself for a lecture to a packed house. Carnegie's first collection of his writings was Public Speaking: a Practical Course for Business Men (1926), later entitled Public Speaking and Influencing Men in Business (1932). His crowning achievement, however, was when Simon & Schuster published How to Win Friends and Influence People. The book was a bestseller from its debut in 1936, in its 17th printing within a few months. By the time of Carnegie's death, the book had sold five million copies in 31 languages, and there had been 450,000 graduates of his Dale Carnegie Institute. It has been stated in the book that he had critiqued over 150,000 speeches in his participation in the adult education movement of the time. During World War I he served in the U.S. Army. One of the core ideas in his books is that it is possible to change other people's behavior by changing one's reaction to them.

The Handbook Of Communication And Corporate Social Responsibility

Author: Øyvind Ihlen
Publisher: John Wiley & Sons
ISBN: 111807873X
Size: 13.26 MB
Format: PDF, ePub, Docs
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This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

Managing Corporate Social Responsibility

Author: W. Timothy Coombs
Publisher: John Wiley & Sons
ISBN: 1118106660
Size: 42.69 MB
Format: PDF, ePub, Mobi
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Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Talking About Health

Author: Roxanne Parrott
Publisher: John Wiley & Sons
ISBN: 140517756X
Size: 69.24 MB
Format: PDF
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Written by an award-winning researcher and professor whose workstraddles the fields of communication and healthcare, TalkingAbout Health explores the importance of health communication inthe 21st century, and how it affects us all. Organized around six key questionsabout health and communication: How ‘Normal’am I? What are My ‘Risk’ Factors? Why Don’t WeGet ‘Care’? Is the Public Good ‘Good’ forMe? Who Profits from My Health? and What’s Politics Got to Dowith It? Provides readers with specific tools which which to betternavigate the healthcare system Translates what we know about communication and health intouseful guidelines for everyday practice Includes discussions of politics and healthcare, genetictesting, and alternative care The author's blog http://whyhealthcommunication.com/whc_blog/ focuseson why communicating about health can make a difference in ourhealth and our quality of life

Soul To Soul

Author: Gary Zukav
Publisher: Simon and Schuster
ISBN: 1471103129
Size: 17.21 MB
Format: PDF, ePub, Mobi
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Soul to Soul, the eagerly awaited new book from world-renowned inspirational teacher and philosopher Gary Zukav, marks a significant step forward in the evolution of his work. Beautifully written, it is comprised of two parts. The first section, 'Soul Subjects' consists of over 60 brief but enormously compelling and profound stories of people's lives that embody the 'felt experience', offering insights and wisdom that are truly meaningful. The second section, 'Soul Questions' combines psychological insight and deep spirituality, providing fascinating answers to well over 100 fundamental questions about the true essence of human existence that will be of enduring value to readers. Written with maturity of voice and with compassion, it is a landmark new title in the field of spiritual intelligence.

Lean Culture For The Construction Industry

Author: Gary Santorella
Publisher: CRC Press
ISBN: 9781439835104
Size: 78.58 MB
Format: PDF, Mobi
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Given that the greatest risk factor on any project is manpower costs, problems resulting in delays, rework, or overtime will lower profits through increased labor costs. Most of these process-generated costs are fully preventable. An in-depth exploration of the application of Lean initiatives in the construction industry, Lean Culture for the Construction Industry: Building Responsible and Committed Project Teams addresses employee issues in terms of productivity and waste by applying behavioral psychology principles at both tactical and strategic levels. Written by a veteran consultant in the construction field, the book draws a connection between how construction professionals act as leaders and how their attitude and behavior affect productivity and waste daily. He expands the notion of ethics beyond the simple litmus test of right and wrong, so team leaders can adopt professional and diplomatic attitudes and behaviors toward the implementation of Lean improvements. Poorly devised organizational structures, unclear roles and responsibilities, unresolved interpersonal conflicts that are allowed to fester, and an overall lack of focus on improving team process—any of these attitudes and behaviors on a construction job can cripple productivity and result in waste and lost profit. This book demonstrates how, in a business intrinsically loaded with a wide range of people and personalities, ineffective management structures, and poor communication, Lean thinking can make the difference between a profitable, competitive construction team and mass inefficiencies and lost profitability. The author can be contacted at www.interactiveconsulting.biz

Communication In Our Lives

Author: Julia T. Wood
Publisher: Cengage Learning
ISBN: 1305949544
Size: 52.77 MB
Format: PDF, Mobi
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COMMUNICATION IN OUR LIVES, 8th Edition, provides everything students need to strengthen their interpersonal, group, public speaking, and media literacy skills -- as well as demonstrates the value of communication in their personal and professional lives. Award-winning scholar Julia T. Wood combines the latest research and theory with hands-on skills development to help readers become more confident and effective communicators. In addition to its signature coverage of social and cultural diversity, the eighth edition includes an early emphasis on public speaking, expanded coverage of mass and social media, a new focus on health communication, and examples of the importance of effective communication in today's careers. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.