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Real Communication An Introduction With Mass Communication

Author: Dan O'Hair
Publisher: Macmillan
ISBN: 0312605773
Size: 64.82 MB
Format: PDF, ePub
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Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, public speaking, and mass media contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. A new chapter on mass communication connects topics like media convergence, mediated communication, media messages, and media effects to everyday communication. To order a desk copy of Real Communication: An Introduction with Mass Communication please contact your local sales representative and use ISBN-13: 978-0-312-60577-3.

Real Communication

Author: Dan O'Hair
Publisher: Macmillan
ISBN: 0312248482
Size: 59.55 MB
Format: PDF, ePub, Docs
View: 104
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Real Communication presents human communication as lively, cohesive, relevant, and fun. This comprehensive overview of the discipline is full of refreshing, contemporary examples from real life, backed by the most current scholarship available. Helping overcome one of the greatest challenges in the course, CONNECT notes throughout the text highlight the connections among the concepts and skills of interpersonal, small group, and public communication. This both ties the discipline together into a comprehensible whole for students and shows them how the concepts learned throughout the course are relevant in many situations. Critical thinking activities encourage students to examine how ethics, culture, and technology influence how we communicate. The "Real Reference" study tool in each chapter helps students grasp key concepts quickly through concise summaries and an overview of key terms.

Real Communication

Author: Dan O'Hair
Publisher: Macmillan Higher Education
ISBN: 145769218X
Size: 73.96 MB
Format: PDF, Docs
View: 524
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Real Communication uses stories from real people and the world around us as the foundation for the liveliest introduction to human communication available today. Professors and students alike have fallen in love with Real Communication's down-to-earth writing style, its current scholarship, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave together the discipline's different strands with CONNECT, a feature that shows students how to apply concepts across interpersonal, small group, and public speaking contexts.

Loose Leaf Version For Communication And You

Author: Dan O'Hair
Publisher: Macmillan Higher Education
ISBN: 145765430X
Size: 73.71 MB
Format: PDF, Kindle
View: 1794
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The bestselling authors of Real Communication, Dan O'Hair and Mary Wiemann, have done it again. Communication and You maintains the lively, real life examples, the accessibility, and the breadth of human communication coverage seen in Real Communication—with a new focus on student application and self-assessment. The authors’ great read is paired with a simplified feature program that prompts students to measure concepts against their personal experiences while also examining the influences of technology, ethics, and the culture around them. Taking self-assessment a step further, Communication and You comes with access to LearningCurve, a game-like, adaptive learning program containing more than a thousand questions written specifically for the book. This personal focus, along with an attractive, 2-color design and a low price, make Communication and You a great learning program and a value for students and instructors alike.

Investigating Communication

Author: Lawrence R. Frey
Publisher: Pearson College Division
ISBN: 9780205198269
Size: 41.97 MB
Format: PDF, Mobi
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This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods. For anyone interested in the introductory methods of communication research.

Language In The Real World

Author: Susan J. Behrens
Publisher: Routledge
ISBN: 1136887253
Size: 78.96 MB
Format: PDF
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Language in the Real World challenges traditional approaches to linguistics to provide an innovative introduction to the subject. By first examining the real world applications of core areas of linguistics and then addressing the theory behind these applications, this text offers an inductive, illustrative, and interactive overview for students. Key areas covered include animal communication, phonology, language variation, gender and power, lexicography, translation, forensic linguistics, language acquisition, ASL, and language disorders. Each chapter, written by an expert in the field, is introduced by boxed notes listing the key points covered and features an author’s note to readers that situates the chapter in its real world context. Activities and pointers for further study and reading are also integrated into the chapters and an end of text glossary is provided to aid study. Professors and students will benefit from the interactive Companion Website that includes a student section featuring comments and hints on the chapter exercises within the book, a series of flash cards to test knowledge and further reading and links to key resources. Material for professors includes essay and multiple choice questions based on each chapter and additional general discussion topics. Language in the Real World shows that linguistics can be appreciated, studied, and enjoyed by actively engaging real world applications of linguistic knowledge and principles and will be essential reading for students with an interest in language. Visit the Companion Website at www.routledge.com/textbooks/languagerealworld

Cross Media Communications

Author: Drew Davidson
Publisher: Lulu.com
ISBN: 0557285658
Size: 36.26 MB
Format: PDF, Mobi
View: 6891
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This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http: //www.lulu.com/content/817927

Strategic Communication

Author: Jesper Falkheimer
Publisher: Routledge
ISBN: 1317220293
Size: 18.66 MB
Format: PDF, ePub, Docs
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Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.