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Real Communication An Introduction With Mass Communication

Author: Dan O'Hair
Publisher: Macmillan
ISBN: 0312605773
Size: 66.53 MB
Format: PDF, ePub, Mobi
View: 3165
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Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, public speaking, and mass media contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. A new chapter on mass communication connects topics like media convergence, mediated communication, media messages, and media effects to everyday communication. To order a desk copy of Real Communication: An Introduction with Mass Communication please contact your local sales representative and use ISBN-13: 978-0-312-60577-3.

Real Communication

Author: Dan O'Hair
Publisher: Macmillan Higher Education
ISBN: 145769218X
Size: 73.83 MB
Format: PDF, ePub, Docs
View: 1856
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Real Communication uses stories from real people and the world around us as the foundation for the liveliest introduction to human communication available today. Professors and students alike have fallen in love with Real Communication's down-to-earth writing style, its current scholarship, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave together the discipline's different strands with CONNECT, a feature that shows students how to apply concepts across interpersonal, small group, and public speaking contexts.

Real Communication An Introduction With Mass Communication

Author: Dan O'Hair
Publisher: Macmillan Higher Education
ISBN: 1457624435
Size: 42.22 MB
Format: PDF, Kindle
View: 2415
Download and Read
Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, public speaking, and mass media contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. A new chapter on mass communication connects topics like media convergence, mediated communication, media messages, and media effects to everyday communication.

Real Communication An Introduction With Mass Communication

Author: Dan O'Hair
Publisher: Macmillan
ISBN: 0312605773
Size: 37.89 MB
Format: PDF, ePub
View: 1848
Download and Read
Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, public speaking, and mass media contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. A new chapter on mass communication connects topics like media convergence, mediated communication, media messages, and media effects to everyday communication. To order a desk copy of Real Communication: An Introduction with Mass Communication please contact your local sales representative and use ISBN-13: 978-0-312-60577-3.

Investigating Communication

Author: Lawrence R. Frey
Publisher: Pearson College Division
ISBN: 9780205198269
Size: 18.52 MB
Format: PDF
View: 6386
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This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods. For anyone interested in the introductory methods of communication research.

The Ethnography Of Communication

Author: Muriel Saville-Troike
Publisher: John Wiley & Sons
ISBN: 0470758228
Size: 20.50 MB
Format: PDF, Kindle
View: 6500
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The Ethnography of Communication presents the terms and concepts which are essential for discussing how and why language is used and how its use varies in different cultures. Presents the essential terms and concepts introduced and developed by Dell Hymes and others and surveys the most important findings and applications of their work. Draws on insights from social anthropology and psycholinguistics in investigating the patterning of communicative behavior in specific cultural settings. Includes two completely new chapters on contrasts in patterns of communication and on politeness, power, and politics. Incorporates a broad range of examples and illustrations from many languages and cultures for analyzing patterns of communicative phenomena.

Strategic Communication

Author: Jesper Falkheimer
Publisher: Routledge
ISBN: 1317220293
Size: 19.43 MB
Format: PDF, ePub, Mobi
View: 2461
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Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

Cross Media Communications

Author: Drew Davidson
Publisher: Lulu.com
ISBN: 0557285658
Size: 70.27 MB
Format: PDF, ePub
View: 6117
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This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http: //www.lulu.com/content/817927