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Recruiting Youth In The College Market

Author: Rebecca M. Kilburn
Publisher: Minnesota Historical Society
ISBN: 9780833032119
Size: 39.40 MB
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How can military service be made more compatible with college plans instead of being perceived as an alternative to college? These essays examine trends in high school seniors' intentions to enlist or to attend college and compare civilian and military education programs. Youth with interest in the military are likely to see themselves as two-year college material, so offering a stipend, higher pay, or other means of offsetting the cost of attending school may be an effective recruiting strategy with this group.

Evaluating Military Advertising And Recruiting

Author: Committee on the Youth Population and Military Recruitment -- Phase II
Publisher: National Academies Press
ISBN: 0309529476
Size: 66.55 MB
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It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook. The DoD needs a comprehensive research and evaluation strategy based on sound research principles that will ensure valid, reliable, and relevant results to discover the most promising policies. The primary objective of this book is to help the DoD improve its research on advertising and recruiting policies. Evaluating Military Advertising and Recruiting: Theory and Methodology presents a framework for evaluation that links different types of research questions to various research methodologies. The framework identifies four major categories of research questions and four broad methodological approaches. The first category of research question asks “What does a target audience see as attractive or unattractive features of a program?” It is well suited to examination via qualitative methods, such as focus groups, unstructured or open-ended surveys, and interviews. The second category of research question asks “What is the effect of a program on specified attitudes or behavioral intentions?” It is well suited to examination via surveys, experiments, and quasi experiments. The third category of research question asks “What is the effect of a proposed new program on enlistment?” It is well suited to examination via experiments and quasi experiments. The final category of research question asks “What is the effect of an existing program on enlistment?” It is well suited to examination via econometric modeling.

Handbook Of Defense Economics

Author: Todd Sandler
Publisher: Elsevier
ISBN: 0080478298
Size: 61.99 MB
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The second volume of the Handbook of Defense Economics addresses defense needs, practices, threats, and policies in the modern era of globalization. This new era concerns the enhanced cross-border flows of all kinds (e.g., capital and labor flows, revolutionary rhetoric, guerrillas, and terrorists) including the spillovers of benefits and costs associated with public goods and transnational externalities (i.e., uncompensated interdependencies affecting two or more nations). These ever-increasing flows mean that military armaments and armies are less able to keep out security threats. Thus, novel defense and security barriers are needed to protect borders that are porous to terrorists, pollutants, political upheavals, and conflicts. Even increased trade and financial flows imply novel security challenges and defenses. Globalization also underscores the importance of a new set of institutions (e.g., the European Union and global governance networks) and agents (e.g., nongovernmental organizations and partnerships). This volume addresses the security challenges in this age of globalization, where conflicts involve novel tactics, new technologies, asymmetric warfare, different venues, and frightening weapons. Volume 2 contains topics not covered in volume 1 – i.e., civil wars, peacekeeping, economic sanctions, the econometrics of arms races, conversion, peace economics, and the interface of trade, peace, and democracy. Volume 2 also revisits topics from volume 1, where there has been a significant advancement of knowledge – i.e., conflict analysis, terrorism, arms races, arms trade, military manpower, and arms industries. All of the main securities concerns of today are analyzed. Chapters are written by the leading contributors in the topic areas. *Up-to-date surveys on the pressing defense issues: theoretical, empirical and policy issues. *Coverage of theoretical and empirical studies of terrorism. *Contributions by the leading researchers in the field of defense economics.

I Want You

Author: Bernard D. Rostker
Publisher: Rand Corporation
ISBN: 9780833040688
Size: 62.18 MB
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As U.S. military forces appear overcommitted and some ponder a possible return to the draft, the timing is ideal for a review of how the American military transformed itself over the past five decades, from a poorly disciplined force of conscripts and draft-motivated "volunteers" to a force of professionals revered throughout the world. Starting in the early 1960s, this account runs through the current war in Iraq, with alternating chapters on the history of the all-volunteer force and the analytic background that supported decisionmaking. The author participated as an analyst and government policymaker in many of the events covered in this book. His insider status and access offer a behind-the-scenes look at decisionmaking within the Pentagon and White House. The book includes a foreword by former Secretary of Defense Melvin R. Laird. The accompanying DVD contains more than 1,700 primary-source documents-government memoranda, Presidential memos and letters, staff papers, and reports-linked directly from citations in the electronic version of the book. This unique technology presents a treasure trove of materials for specialists, researchers, and students of military history, public administration, and government affairs to draw upon.

Military Enlistment Of Hispanic Youth

Author: Beth J. Asch
Publisher: Rand Corporation
ISBN: 0833045725
Size: 21.61 MB
Format: PDF, Kindle
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Although polls of Hispanic youth show a strong propensity to serve in the military, Hispanics are nonetheless underrepresented among military recruits. The authors discuss the major characteristics that disproportionately disqualify Hispanic youth and explore actions that could be taken to increase Hispanic enlistments.

Selected Rand Abstracts

Author: Rand Corporation
Publisher:
ISBN:
Size: 52.35 MB
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Includes publications previously listed in the supplements to the Index of selected publications of the Rand Corporation (Oct. 1962-Feb. 1963).

History Of The U S Army Cadet Command

Author:
Publisher:
ISBN:
Size: 68.37 MB
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Provides a detailed account of the U.S. Army Cadet Command activities between 1996 and 2006, telling of the Army's expectations of the ROTC program, and providing an analysis of success and challenges of recruitment within the 20th century and beyond.

I Want You

Author: Bernard Rostker
Publisher: Rand Corp
ISBN:
Size: 11.18 MB
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Should the U.S. reinstate the draft? With this inside look at the Pentagon and the White House, the author reviews the American military's transformation over the past thirty years into the world's finest fighting force, and describes why the volunteer force is still the best strategy for our national security. A vast archive of government documents on DVD allows readers to view exchanges between government officials at the highest level-including formally classified memorandum between Presidents and Secretaries of Defense-revealing for the first time the inner story of the All-Volunteer Force.

Rethinking The Reserves

Author: Jacob Alex Klerman
Publisher:
ISBN: 9780833044983
Size: 10.26 MB
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The United States is now engaged in a different type of war, not intensive combat operations but, instead, prolonged low-level operations to establish the context for a transition to stable local government in Afghanistan and Iraq. In these stability operations, the Department of Defense (DoD) has made unprecedented use of its Reserve Components (RC). Forces that had previously been viewed as a "Strategic Reserve" and called up less than once in a generation are now being used as an "Operational Reserve", with an expectation of call-up as much as one year in six and, recently, even more frequently. The changed threat environment and utilization pattern suggest the utility of rethinking our conception of the RC. To rethink the role of the Reserves and the implications of that rethinking for the size, nature, and compensation of the Reserves, this RAND monograph draws together analyses from several RAND projects -- past and ongoing. Deliberately making no specific recommendations, it rethinks the Reserve Component of the armed forces, the level of commitment expected from its members, what roles are assigned to them, and their compensation. The key consideration appears to be rotation policy. If we assume current rotation policy, for plausible values of the other parameters, the RC is usually cheaper. However, if we assume that when we next use the RC intensively we will also use the AC as we are using them now, then for plausible values of the parameters, the RC is nearly as expensive or even more expensive than the AC. This monograph should be of interest to the broad defense community -- in DoD, in Congress, and across the country -- as the relative cost of the Reserves, their size, and their design are reconsidered. Consistent with this wide intended audience, the presentation here is nontechnical. More-technical information appears in footnotes and in two appendixes.