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Release The Power Of Entangled Marketing

Author: Sebastian Jespersen
Publisher: Internationalist
ISBN: 9781942324034
Size: 71.55 MB
Format: PDF
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Entangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. The book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life.

It S My Company Too

Author: Kenneth R. Thompson
Publisher: Greenleaf Book Group
ISBN: 160832396X
Size: 61.64 MB
Format: PDF, ePub, Docs
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An employer's guide to build motivation with the employees.

New Developments In Online Marketing

Author: Stephen Tagg
Publisher: Routledge
ISBN: 1135743525
Size: 29.17 MB
Format: PDF, Kindle
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There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platform; a phase characterised by information ‘pull’ rather than ‘push’, user-generated content, openness, sharing, collaboration, interaction, communities, and social networking. New generation Web-based communities and hosted applications are beginning to have a major impact on customer behaviour across a diverse range of industries. These new applications represent a fundamental change in the way people use the Internet, their online expectations, and experiences. From a marketing perspective, the most distinctive feature is not the technology involved but rather the growth of a new global culture – a ‘Net generation’ culture based on decentralised authority rather than hierarchy and control, online socialising and collaboration, user-generated and distributed content, open communications, peer-to-peer sharing, and global participation. Success in this new online environment, characterised by people and network empowerment, requires new ‘mindsets’ and innovative approaches to marketing, customer, and network relationships. This book makes a valuable contribution to the field by examining recent and future developments in online marketing, including the revolutionary impact of new media. Chapters cover a wide range of topics, including: information exchange on bulletin board systems and in online consumer portals; Web 2.0 and ‘New-Wave Globals’; online tribal marketing; co-creation; industry impact; privacy issues; online advertising effectiveness; and practitioner prognostics for the future of online marketing. This book was originally published as a special issue of the Journal of Marketing Management.

Orbiting The Giant Hairball

Author: Gordon MacKenzie
Publisher: Viking Adult
ISBN: 9780670879830
Size: 53.99 MB
Format: PDF
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A humorous look at the corporate structure invites readers to explore their own creativity within the confines of the workplace, which the author describes as the giant "hairball"

The Star Entangled Banner

Author:
Publisher: UP Press
ISBN: 9789715424844
Size: 57.99 MB
Format: PDF, ePub
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This work looks at the problematic relationship between the Phillippines and the US. It argues that when faced with a national crisis or a compelling need to reestablish its autonomy, each nation paradoxically turns to its history with the other to define its place in the world.

40 Days Of Dating

Author: Jessica Walsh
Publisher: Abrams
ISBN: 1613127154
Size: 19.71 MB
Format: PDF, ePub, Docs
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When New York–based graphic designers and long-time friends Timothy Goodman and Jessica Walsh found themselves single at the same time, they decided to try an experiment. The old adage says that it takes 40 days to change a habit—could the same be said for love? So they agreed to date each other for 40 days, record their experiences in questionnaires, photographs, videos, texts, and artworks, and post the material on a website they would create for this purpose. What began as a small experiment between two friends became an Internet sensation, drawing 5 million unique (and obsessed) visitors from around the globe to their site and their story since it was launched in July 2013. 40 Days of Dating: An Experiment is a beautifully designed, expanded look at the experiment and the results, including a great deal of material that never made it onto the site, such as who they were as friends and individuals before the 40 days and who they have become since. Note: 40 Days of Dating has a special binding that allows it to open very flat by attaching the endpapers to the inside covers.

The Immersive Internet

Author: R. Teigland
Publisher: Springer
ISBN: 1137283025
Size: 58.29 MB
Format: PDF, ePub
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Collecting short thought pieces by some of the leading thinkers on the emerging 'Immersive Internet', Power and Teigland's book questions what a more immersive and intimate internet – based on social media, augmented reality, virtual worlds, online games, 3D internet and beyond – might mean for society and for each of us.

Managing And Marketing Health Services

Author: Angus Laing
Publisher: Cengage Learning EMEA
ISBN: 9781861526786
Size: 69.81 MB
Format: PDF, Mobi
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The organisation and management of health care services is a central theme within public policy across the post-industrial world. Demographic, socio-economic and technological changes present challenges for policy makers and health care professionals alike and there is constant pressure for the reorganisation of health care systems in pursuit of accessible, high quality, cost-effective health care delivery in modern democratic societies. Managing & Marketing Health Services provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services. It introduces a number of key themes - the service design process, the management of inter-organisational relationships, understanding health care consumers and evaluating service quality - to provide an integrated, holistic perspective on the delivery of health care services. Managing & Marketing Health Services is intended for post-graduate and post-experience courses in Health Care Management.

Execution

Author: Larry Bossidy
Publisher: Crown Business
ISBN: 0307591468
Size: 61.71 MB
Format: PDF, Kindle
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The book that shows how to get the job done and deliver results . . . whether you’re running an entire company or in your first management job Larry Bossidy is one of the world’s most acclaimed CEOs, a man with few peers who has a track record for delivering results. Ram Charan is a legendary advisor to senior executives and boards of directors, a man with unparalleled insight into why some companies are successful and others are not. Together they’ve pooled their knowledge and experience into the one book on how to close the gap between results promised and results delivered that people in business need today. After a long, stellar career with General Electric, Larry Bossidy transformed AlliedSignal into one of the world’s most admired companies and was named CEO of the year in 1998 by Chief Executive magazine. Accomplishments such as 31 consecutive quarters of earnings-per-share growth of 13 percent or more didn’t just happen; they resulted from the consistent practice of the discipline of execution: understanding how to link together people, strategy, and operations, the three core processes of every business. Leading these processes is the real job of running a business, not formulating a “vision” and leaving the work of carrying it out to others. Bossidy and Charan show the importance of being deeply and passionately engaged in an organization and why robust dialogues about people, strategy, and operations result in a business based on intellectual honesty and realism. The leader’s most important job—selecting and appraising people—is one that should never be delegated. As a CEO, Larry Bossidy personally makes the calls to check references for key hires. Why? With the right people in the right jobs, there’s a leadership gene pool that conceives and selects strategies that can be executed. People then work together to create a strategy building block by building block, a strategy in sync with the realities of the marketplace, the economy, and the competition. Once the right people and strategy are in place, they are then linked to an operating process that results in the implementation of specific programs and actions and that assigns accountability. This kind of effective operating process goes way beyond the typical budget exercise that looks into a rearview mirror to set its goals. It puts reality behind the numbers and is where the rubber meets the road. Putting an execution culture in place is hard, but losing it is easy. In July 2001 Larry Bossidy was asked by the board of directors of Honeywell International (it had merged with AlliedSignal) to return and get the company back on track. He’s been putting the ideas he writes about in Execution to work in real time.

The Lowland

Author: Jhumpa Lahiri
Publisher: Random House India
ISBN: 8184004753
Size: 56.42 MB
Format: PDF, Kindle
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Two brothers bound by tragedy. A fiercely brilliant woman haunted by her past. A country torn by revolution. A love that lasts long past death. This extraordinary, emotionally riveting new novel, set in India and America, expands the scope and range of one of our most beloved storytellers: the Pulitzer Prize-winning, #1 New York Times best-selling author of Interpreter of Maladies and Unaccustomed Earth. Born just fifteen months apart, Subhash and Udayan Mitra are inseparable brothers, one often mistaken for the other in the Calcutta neighborhood where they grow up. But they are also opposites, with gravely different futures ahead. It is the 1960s, and Udayan—charismatic and impulsive—finds himself drawn to the Naxalite movement: he will give everything, risk all, for what he believes. Subhash, the dutiful son, does not share his brother’s political passion; he leaves home to pursue a life of scientific research in a quiet, coastal corner of America. But when Subhash learns what happened to his brother in the lowland outside their family’s home, he comes back to India, hoping to pick up the pieces of a shattered family, and to heal the wounds Udayan left behind—including those seared in the heart of his brother’s wife. Suspenseful, sweeping, piercingly intimate, The Lowland is a masterly novel of fate and will, exile and return. Shifting among the points of view of a wide range of richly drawn characters, it is at once a page-turner and a work of great beauty and complex emotion; an engrossing family saga with very high stakes; and a story steeped in history that seamlessly spans generations and geographies. A tour de force and an instant classic, this is Jhumpa Lahiri at the height of her considerable powers.