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Retail Information Systems Based On Sap Products

Author: Jörg Becker
Publisher: Springer Science & Business Media
ISBN: 3662097605
Size: 67.30 MB
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Concentration tendencies, globalization, increasing cost pressure and well-informed customers all make up the hard competition faced by today's businesses. The "right" products, a successful market image, a strong positioning between suppliers and customers, efficient logistics and optimum organization structures contribute to a company's survival. Achieving this goal requires flexible information and communication systems that are fully adaptable to the specific situation. Modern retail information systems are not bound by organization borders but support both business partner cooperation and electronic commerce. This book presents the architecture of retail information systems, as well as the functions of SAP Retail, and in so doing links modern retail management with the implementation strategies based on innovative software systems.

Customer Relationship Management

Author: Andreas Muther
Publisher: Springer
ISBN: 3642562221
Size: 65.92 MB
Format: PDF, ePub, Docs
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Under the term Customer Relationship Management (CRM) companies such as Siebel Systems offer solutions geared at optimising customer processes. These companies claim high customer satisfaction and reduced costs. Traditional software giants like SAP and Oracle have also begun to provide software solutions in the areas of marketing, sales and service. For many enterprises, the re-organisation of so-called front-office-processes is new ground. But what must a company consider when it initiates a CRM project? It is important to start with the customer needs before moving on to customer relationships as a whole. This book describes customer relationships using the concept of Customer Buying Cycle and thus creates a neutral orientation framework for CRM projects.

Enterprise Management With Sap Sem Business Analytics

Author: Marco Meier
Publisher: Springer Science & Business Media
ISBN: 9783540228066
Size: 53.30 MB
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This updated second edition - now with new case studies - describes the methodology and implementation of a powerful tool for enterprise management. Practical examples show how SAP Strategic Enterprise Management/Business Analytics (SAP SEM/BA) can help to improve cross functional planning, reporting and analyzing. The text - ideally suited for practitioners - combines methodological management background and implemented solutions.

Process Management

Author: Jörg Becker
Publisher: Springer Science & Business Media
ISBN: 354024798X
Size: 44.25 MB
Format: PDF, ePub
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Process Management is a compendium for modern design of process-oriented companies. A hands-on approach introducing, realizing and continually administering process management is presented with a thoroughly critical reflection of the necessary activities regarding the state of the art of organization theory and information management. This is done by following individual stages of a process model which has already successfully proved in practice. The progress of the project is described by a continuous case study which is the process management project of a modern service company. The included recommendations are summarized in a series of checklists for each stage of the project.

Supply Chain Management Based On Sap Systems

Author: Gerhard F. Knolmayer
Publisher: Springer Science & Business Media
ISBN: 9783540669524
Size: 77.90 MB
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Describes the principles and methods of intra- and inter-company SCM with reference to Release 4.6 of the SAP R/3 and to Release 3.0 of the SAP APO system.