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Second That Emotion

Author: Jeremy D. Holden
Publisher: Prometheus Books
ISBN: 1616146656
Size: 32.48 MB
Format: PDF, Mobi
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An advertising and communications expert traces the fascinating process whereby a passion for an idea, a politician, a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement. Conventional wisdom has it that spin doctors and Madison Avenue are responsible for manipulating our thoughts, causing us to endorse ideas or buy products that we would otherwise reject outright. Holden shows that while advertising and propaganda can provide a spark and social media provides the kindling, individuals create consumer, political, and cultural trends based, more often than not, on thinking that they know logically to be flawed. For businesspeople who want to see their company or brand break through, this book is both essential and entertaining reading. For the rest of us, the author provides a window into our decision-making processes, and how emotion-based illogical leaps drive our support for movements, whether they are political, commercial, or related to popular culture. From the Hardcover edition.

Stop And Make Money

Author: Richard W. Arms
Publisher: John Wiley & Sons
ISBN: 9780470229729
Size: 15.26 MB
Format: PDF
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Richard Arms is one of the world’s most respected stock market technicians. His expertise in this field is unparalleled, and now, with Stop and Make Money, he reveals how to profit from short-term price movements in the stock market—whether you’re buying or selling short—by accurately interpreting price/volume information and effectively employing stop orders to enter and exit positions. With this book as your guide, you’ll quickly discover how to anticipate short-term stock market moves and improve your overall trading activities.

Emotional Choices

Author: Robin Markwica
Publisher: Oxford University Press
ISBN: 0198794347
Size: 77.55 MB
Format: PDF, ePub, Mobi
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Why do states often refuse to yield to military threats from a more powerful actor, such as the United States? Why do they frequently prefer war to compliance? International Relations scholars generally employ the rational choice logic of consequences or the constructivist logic of appropriateness to explain this puzzling behavior. Max Weber, however, suggested a third logic of choice in his magnum opus Economy and Society: human decision making can also be motivated by emotions. Drawing on Weber and more recent scholarship in sociology and psychology, Robin Markwica introduces the logic of affect, or emotional choice theory, into the field of International Relations. The logic of affect posits that actors' behavior is shaped by the dynamic interplay among their norms, identities, and five key emotions: fear, anger, hope, pride, and humiliation. Markwica puts forward a series of propositions that specify the affective conditions under which leaders are likely to accept or reject a coercer's demands. To infer emotions and to examine their influence on decision making, he develops a methodological strategy combining sentiment analysis and an interpretive form of process tracing. He then applies the logic of affect to Nikita Khrushchev's behavior during the Cuban missile crisis in 1962 and Saddam Hussein's decision making in the Gulf conflict in 1990-1 offering a novel explanation for why U.S. coercive diplomacy succeeded in one case but not in the other.

Sea Of Doubt

Author: Jeremy D Holden
Publisher: Clean Publishing
ISBN: 9780997897005
Size: 32.52 MB
Format: PDF
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After leaving behind a brilliant, but emotionally exhausting career in advertising, Mal Thomas wants nothing more than to enjoy the peace and serenity of the home he and his wife share in the Blue Ridge Mountains of North Carolina. That serenity is interrupted when, seemingly out of nowhere, Mal gets a call that pulls him back into his old world, and on a path to undertaking an extraordinary assignment: Alfredo Baptiste, the world's most powerful and mysterious industrialist wants Mal to promote the alleged second coming of the Messiah. As Mal and his team of cynical "Mad" men and women confront their own doubts about the validity of Baptiste's seemingly ridiculous claim that his adopted son Sebastian is this new Messiah, they can't resist the challenge, and find themselves thrust into a world of greed and revenge. In a fast moving and often sardonic narrative that crisscrosses New York, North Carolina, Miami, and Buenos Aires, Sea of Doubt has its roots in our endless obsession with fame and pop-culture. As Mal's team develops an unstoppable global campaign, a worldwide media feeding frenzy ensues, causing people to set aside all logic and reason, leading to tragic consequences. Baptiste's motivation is ultimately revealed in a twisted and unexpected ending as parallel worlds and a seismic conspiracy explode in an ending that will make you wonder how you didn't see it coming earlier. Sea of Doubt provides a window into human nature and media driven mass persuasion, forcing us to look at consequences of the choices we make. Ultimately Holden shows us how belief in ourselves is what really matters. You will laugh out loud at the absurdity of the challenges that Mal and his team find themselves confronted with, while at the same time being forced to examine the role we all play in enabling the media to shape our thinking, and dictate our lives.

Furnishing Zoning

Author: Eva Herrmann
Publisher: Birkhäuser
ISBN: 3038212679
Size: 12.69 MB
Format: PDF, Kindle
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What is the process of forming rooms, which elements are used and how are room-shaping components defined? The fourth volume in the SCALE series, Furnishing | Zoning, deals with the relationships between building typology and building structure, and between spatial composition and interior design. The relationship between the briefing and the catalogue of requirements, and between shell construction and fit-out, is elucidated. Connections at walls, ceilings and floors are explained in detail and illustrated with case studies of selected projects. In addition, the authors demonstrate how a well-designed sequence of spaces can create added value by means, for example, of the choice of materials and the lighting scheme, or adaptability to accommodate new functions. Following the introductory chapter on the subject of space, the volume is divided into chapters on floors, walls, ceilings, and furniture and fixtures. Furnishing | Zoning examines the subject from different professional angles and thereby provides valuable support for practical interior design.

Stores

Author:
Publisher:
ISBN:
Size: 13.50 MB
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Annual Top 100 Retailers survey lists the nation's biggest retail companies.

The Purpose Of Intervention

Author: Martha Finnemore
Publisher: Cornell University Press
ISBN: 0801467063
Size: 18.92 MB
Format: PDF
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Violence or the potential for violence is a fact of human existence. Many societies, including our own, reward martial success or skill at arms. The ways in which members of a particular society use force reveal a great deal about the nature of authority within the group and about its members' priorities. In The Purpose of Intervention, Martha Finnemore uses one type of force, military intervention, as a window onto the shifting character of international society. She examines the changes, over the past 400 years, about why countries intervene militarily, as well as in the ways they have intervened. It is not the fact of intervention that has altered, she says, but rather the reasons for and meaning behind intervention-the conventional understanding of the purposes for which states can and should use force. Finnemore looks at three types of intervention: collecting debts, addressing humanitarian crises, and acting against states perceived as threats to international peace. In all three, she finds that what is now considered "obvious" was vigorously contested or even rejected by people in earlier periods for well-articulated and logical reasons. A broad historical perspective allows her to explicate long-term trends: the steady erosion of force's normative value in international politics, the growing influence of equality norms in many aspects of global political life, and the increasing importance of law in intervention practices.

Modern Dance In America

Author: Sali Ann Kriegsman
Publisher: Boston, Mass. : G.K. Hall
ISBN:
Size: 35.17 MB
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Traces the development of the Bennington School of Dance during the 1930s, and describes the influence of its teachers, students, and choreographers on modern dance