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Second That Emotion

Author: Jeremy D. Holden
Publisher: Prometheus Books
ISBN: 1616146656
Size: 78.64 MB
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An advertising and communications expert traces the fascinating process whereby a passion for an idea, a politician, a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement. Conventional wisdom has it that spin doctors and Madison Avenue are responsible for manipulating our thoughts, causing us to endorse ideas or buy products that we would otherwise reject outright. Holden shows that while advertising and propaganda can provide a spark and social media provides the kindling, individuals create consumer, political, and cultural trends based, more often than not, on thinking that they know logically to be flawed. For businesspeople who want to see their company or brand break through, this book is both essential and entertaining reading. For the rest of us, the author provides a window into our decision-making processes, and how emotion-based illogical leaps drive our support for movements, whether they are political, commercial, or related to popular culture. From the Hardcover edition.

Emotional Choices

Author: Robin Markwica
Publisher: Oxford University Press
ISBN: 0198794347
Size: 55.79 MB
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Why do states often refuse to yield to military threats from a more powerful actor, such as the United States? Why do they frequently prefer war to compliance? International Relations scholars generally employ the rational choice logic of consequences or the constructivist logic of appropriateness to explain this puzzling behavior. Max Weber, however, suggested a third logic of choice in his magnum opus Economy and Society: human decision making can also be motivated by emotions. Drawing on Weber and more recent scholarship in sociology and psychology, Robin Markwica introduces the logic of affect, or emotional choice theory, into the field of International Relations. The logic of affect posits that actors' behavior is shaped by the dynamic interplay among their norms, identities, and five key emotions: fear, anger, hope, pride, and humiliation. Markwica puts forward a series of propositions that specify the affective conditions under which leaders are likely to accept or reject a coercer's demands. To infer emotions and to examine their influence on decision making, he develops a methodological strategy combining sentiment analysis and an interpretive form of process tracing. He then applies the logic of affect to Nikita Khrushchev's behavior during the Cuban missile crisis in 1962 and Saddam Hussein's decision making in the Gulf conflict in 1990-1 offering a novel explanation for why U.S. coercive diplomacy succeeded in one case but not in the other.

Sea Of Doubt

Author: Jeremy D Holden
Publisher: Clean Publishing
ISBN: 9780997897005
Size: 62.65 MB
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After leaving behind a brilliant, but emotionally exhausting career in advertising, Mal Thomas wants nothing more than to enjoy the peace and serenity of the home he and his wife share in the Blue Ridge Mountains of North Carolina. That serenity is interrupted when, seemingly out of nowhere, Mal gets a call that pulls him back into his old world, and on a path to undertaking an extraordinary assignment: Alfredo Baptiste, the world's most powerful and mysterious industrialist wants Mal to promote the alleged second coming of the Messiah. As Mal and his team of cynical "Mad" men and women confront their own doubts about the validity of Baptiste's seemingly ridiculous claim that his adopted son Sebastian is this new Messiah, they can't resist the challenge, and find themselves thrust into a world of greed and revenge. In a fast moving and often sardonic narrative that crisscrosses New York, North Carolina, Miami, and Buenos Aires, Sea of Doubt has its roots in our endless obsession with fame and pop-culture. As Mal's team develops an unstoppable global campaign, a worldwide media feeding frenzy ensues, causing people to set aside all logic and reason, leading to tragic consequences. Baptiste's motivation is ultimately revealed in a twisted and unexpected ending as parallel worlds and a seismic conspiracy explode in an ending that will make you wonder how you didn't see it coming earlier. Sea of Doubt provides a window into human nature and media driven mass persuasion, forcing us to look at consequences of the choices we make. Ultimately Holden shows us how belief in ourselves is what really matters. You will laugh out loud at the absurdity of the challenges that Mal and his team find themselves confronted with, while at the same time being forced to examine the role we all play in enabling the media to shape our thinking, and dictate our lives.

Denken Hilft Zwar N Tzt Aber Nichts

Author: Dan Ariely
Publisher: Droemer eBook
ISBN: 3426402092
Size: 74.79 MB
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Die Logik der Unvernunft Wie gehen wir mit Geld um? Was bedeutet es uns? Warum sind so viele Menschen bereit, sich hoffnungslos zu verschulden? Und was treibt Banker, den Kollaps unseres Finanzsystems zu riskieren? In der erweiterten Neuausgabe seines internationalen Bestsellers zeigt Dan Ariely, wie unsere Entscheidungen gelenkt werden und weshalb wir in vielen Lebenssituationen zu unserem eigenen Nachteil handeln. »Ein ebenso amüsantes wie lehrreiches Buch.« Der Spiegel Denken hilft zwar, nützt aber nichts von Dan Ariely: im eBook erhältlich!

Designing With The Body

Author: Kristina Höök
Publisher: MIT Press
ISBN: 0262038560
Size: 71.44 MB
Format: PDF, Mobi
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Interaction design that entails a qualitative shift from a symbolic, language-oriented stance to an experiential stance that encompasses the entire design and use cycle. With the rise of ubiquitous technology, data-driven design, and the Internet of Things, our interactions and interfaces with technology are about to change dramatically, incorporating such emerging technologies as shape-changing interfaces, wearables, and movement-tracking apps. A successful interactive tool will allow the user to engage in a smooth, embodied, interaction, creating an intimate correspondence between users' actions and system response. And yet, as Kristina Höök points out, current design methods emphasize symbolic, language-oriented, and predominantly visual interactions. In Designing with the Body, Höök proposes a qualitative shift in interaction design to an experiential, felt, aesthetic stance that encompasses the entire design and use cycle. Höök calls this new approach soma design; it is a process that reincorporates body and movement into a design regime that has long privileged language and logic. Soma design offers an alternative to the aggressive, rapid design processes that dominate commercial interaction design; it allows (and requires) a slow, thoughtful process that takes into account fundamental human values. She argues that this new approach will yield better products and create healthier, more sustainable companies. Höök outlines the theory underlying soma design and describes motivations, methods, and tools. She offers examples of soma design “encounters” and an account of her own design process. She concludes with “A Soma Design Manifesto,” which challenges interaction designers to “restart” their field—to focus on bodies and perception rather than reasoning and intellect.

Encyclopedia Of Sport And Exercise Psychology

Author: Robert C. Eklund
Publisher: SAGE Publications
ISBN: 148336870X
Size: 26.21 MB
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How do athletes overcome fears, slumps, mental blocks, or injuries? How do they deal with stress and anxiety, be it from competitors, teammates, audiences, parents, coaches, or themselves? What psychological techniques prove effective in mental training for peak performance, maintaining concentration, motivation, and competitive drive? How can an athlete enhance his or her commitment to a training regimen, or how might the average person better adhere to a program of fitness and exercise? Readers will find answers to these questions and more in the Encyclopedia of Sport and Exercise Psychology. Features & Benefits: Entries explore the theory, research, and application of psychology as it relates to sport and fitness in a manner that is accessible and jargon-free to help readers better understand human behavior in sport and exercise settings. From personal factors to situational factors influencing performance to specific psychological techniques for enhancing performance, this work provides comprehensive coverage of the field via approximately 350 to 400 signed entries. Entries conclude with cross-references and suggestions for further readings to guide students further in their research journey. Available in print and online, this monumental work is edited by two leading figures in the field with a distinguished international Editorial Advisory Board to select and assign entries, ensuring authoritative content readers can trust.

Stores

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Annual Top 100 Retailers survey lists the nation's biggest retail companies.

Der Gute Psychologe

Author: Noam Shpancer
Publisher: Albrecht Knaus Verlag
ISBN: 3641065445
Size: 31.70 MB
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Ein humorvoller und kluger Roman über die geheimnisvolle Welt der Psychotherapie Er ist Psychologe, sein Spezialgebiet die Angst. Am Tag praktiziert er, am Abend erklärt er Studenten, was eine gute Therapie ausmacht. Als er wenig begeistert eine Nachtclubtänzerin mit Auftrittsphobie als Klientin annimmt, ahnt er nicht, wie sehr deren Probleme und Geheimnisse auf sein eigenes Leben abstrahlen werden. Sie kommt freitags um vier, und für sie hat der Psychologe eine Ausnahme gemacht, denn eigentlich arbeitet er nur bis drei. Doch der Fall der Nachtclubtänzerin, die wegen Panikattacken auf der Bühne nicht mehr auftreten kann, interessiert ihn. Über ihren Fall kann er mit seiner Kollegin Nina sprechen. Das lässt Nina zu. Nicht aber, dass er über seine Liebe zu ihr redet. Obwohl es ein gemeinsames Kind gibt. Der Psychologe versucht, seine Gefühle im Zaum zu halten. Er predigt seinen Studenten, was ein guter Psychologe alles können muss. Was er auf keinen Fall tun darf. Und dann passiert es ihm doch: Die Grenze zwischen dem Persönlichen und dem Professionellen wird auf gefährliche Art verwischt. Ein köstlicher und lehrreicher Roman über die Widersprüche zwischen Theorie und Praxis, über das Chaos im eigenen Gefühlshaushalt und über das Einzige, was wirklich zählt im Leben: die Liebe in all ihren Erscheinungsformen.