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Selling The American Muscle Car

Author: Diego Rosenberg
Publisher: CarTech Inc
ISBN: 161325203X
Size: 33.54 MB
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As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.

Detroit Muscle

Author: Charles Morris
Publisher: CarTech Inc
ISBN: 161325301X
Size: 19.61 MB
Format: PDF, Mobi
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The muscle car era, and the era that immediately preceded it, are a unique window in time; it is one that we will not likely see again. Post-war USA was a place where people wanted to move on from the horrors of conflict, to embrace an era of peace, and to pursue, well, all sorts of things. A whole generation was entering a new prosperity, with home ownership on the rise, gainful employment increasing, the building of suburbs, and a new interstate system connecting everyone. That all helped increase our dependence upon, and in turn, deepen our love affair with the automobile. It started in the 1950s, when automakers realized that if they made their cars more powerful than brand X and won races on the weekends as well, sales would follow those victories into the dealership. Not everybody was enamored with all this new-found performance, however, and throughout the late 1950s and early 1960s, a struggle developed between building faster automobiles and appearing responsible and promoting the cause of safety. This led to racing participation on an all-out corporate level, followed by voluntary self-imposed and publicized bans, back-door cheating on said bans, and then investing in performance again. A byproduct of all this activity was some really fascinating and exciting cars. It began with standard-chassis cars growing bigger and including more powerful engines. Then they graduated to being lighter, putting big engines into mid-size chassis (muscle cars), and building race cars that barely resembled anything on the street. Detroit Muscle: Factory Lightweights and Purpose-Built Muscle Cars follows the evolution of the fastest, most powerful, and exciting vehicles of the era, in both drag racing and NASCAR. From early Hudson Hornets, to the birth of the Hemi, to aluminum and fiberglass panel sedans, to lightweight special-order muscle cars ready to race from the factory. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial}

Collecting Muscle Car Model Kits

Author: Tim Boyd
Publisher: CarTech Inc
ISBN: 1613253958
Size: 32.34 MB
Format: PDF, Mobi
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In the 1960s, model kit building was a huge hobby. Kids built plastic kits of planes, tanks, race cars, space ships, creatures from scary movies, you name it. Before baseball card collecting, Pokémon, and video games, model kit building was one of the most popular hobby activities. Car and airplane kits were the most popular, and among the car kits, muscle cars, as we know them today, were one of the most popular categories. Many owners of real muscle cars today were not old enough to buy them when the cars were new, of course. Yet kids of the 1960s and 1970s worshiped these cars to an extent completely foreign to kids today. If you couldn’t afford or were too young to buy a muscle car back then, what could you do? For many, the next best thing was to buy, collect, and build muscle car kits from a variety of kit companies. Hundreds were made. Many of these kits have become collectible today, especially in original, unassembled form. Although people still build kits today, there is a broad market for collectors of nostalgic model kits. People love the kits for the great box art, to rekindle fond memories of building them 40 years ago, or even as a companion to the full-scale cars they own today. Here, world-leading authority Tim Boyd takes you through the entire era of muscle car kits, covering the options, collectability, variety availability, and value of these wonderful kits today. Boyd also takes you through the differences between the original kits, the older reproduction kits, and the new reproduction kits that many people find at swap meets today. If you are looking to build a collection of muscle car kits, interested in getting the kits of your favorite manufacturer or even just of the cars you have owned, this book will be a valuable resource in your model kit search.

Copo Camaro Chevelle Nova

Author: Matt Avery
Publisher: CarTech Inc
ISBN: 1613253915
Size: 12.74 MB
Format: PDF, Docs
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The COPO Camaros, Chevelles, and Novas of the 1960s and early 1970s were the ultimate high-performance GM muscle cars. While few knew about this back channel program at the time, it is now recognized as the origin of GM’s top muscle cars. Dedicated Chevy racers and car owners were determined to compete head-to-head with Mopar and Ford at the racetrack and on the street. But in order to do so, they needed to circumvent the corporate ban on racing and resolve the restriction of 400-ci engines in intermediate vehicles. Don Yenko and some other creative individuals recognized the loophole in the COPO (Central Office Production Order) system at General Motors. The COPO program was designated for fleet vehicles such as taxicabs, but at the peak of the muscle car wars it was used to build the ultimate high-performance Chevy muscle cars. Some horrific on-track accidents compelled General Motors to drop out of racing, yet GM did not want to allow Chrysler and Ford to steal the glory on Sundays while they stood on the sidelines. As a result, GM inconspicuously ran the Chevy racing and high-performance program through back channels, and COPO was integral part of the program. Don Yenko became the COPO muscle car program chief architect and champion. He ordered the Corvair through the COPO program and created the Corvair Stinger to mount a SCCA road race campaign. From these humble beginnings, the road map for creating the ultimate Camaros, Chevelles, and Novas was established. Factory Camaro V-8s came equipped with the 350 small-block or 396 big-block, which had to compete with the Mustang Cobra Jets and Mopar Wedge and Hemi cars. In response, building the big-block Camaro through the COPO program was devised. At the factory, Camaros were fitted with the 396 engines and shipped to dealers where the 427s were installed in the cars. From 1967 to 1969, the factory and dealers installed eight different 427 engines, including the all aluminum ZL1 427. Later on, others used the road map to build COPO Novas and Chevelles to similar spec, with similar results. The COPO performance car program did not end with these muscle cars. Yenko even ordered several hundred Vegas through the COPO program, so they could be fitted with turbochargers and raced in SCCA competition. Chevy muscle car aficionado and author Matt Avery retraces the history of the COPO program and the creation of these premier muscle cars. He has scoured archives and tracked down owners and personnel involved in the program to deliver a comprehensive story and complete guide to the COPO cars. The COPO muscle car and racing program produced a storied and remarkable journey, and author Matt Avery captures all these facets in this entertaining and revealing history. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial}

Power Under Her Foot

Author: Chris Lezotte
Publisher: McFarland
ISBN: 1476631735
Size: 74.90 MB
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Since their introduction in 1964, American muscle cars have been closely associated with masculinity. In the 21st century, women have been a growing presence in the muscle car world, exhibiting classic cars at automotive events and rumbling to work in modern Mustangs, Camaros and Challengers. Informed by the experiences of 88 female auto enthusiasts, this book highlights women’s admiration and passion for American muscle, and reveals how restoring, showing and driving classic and modern cars provides a means to challenge longstanding perceptions of women drivers and advance ideas of identity and gender equality.

Broken Monsters

Author: Lauren Beukes
Publisher: Rowohlt Verlag GmbH
ISBN: 3644542619
Size: 14.39 MB
Format: PDF, ePub
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Detroit – Symbol für den Tod des American Dream. Zwischen Industrieruinen und Kunstprojekten geschieht Grässliches. Menschen werden ermordet und zu «Kunstwerken» arrangiert: ein Junge mit menschlichem Oberkörper und den Beinen eines Rehs. Eine Keramikkünstlerin als grausige Tonskulptur. Detective Gabriella Versado hat schon vieles gesehen, doch so etwas noch nie. Sie ahnt nicht, dass sie es mit einem Monster zu tun hat – mit jemandem, der von dem brutalen Traum besessen ist, die Welt nach seiner Vision neu zu erschaffen. Und der vor nichts zurückschreckt, um diesen Traum wahr werden zu lassen. «Niemals weniger als absolut fesselnd.» (Val McDermid) «Furchterregend und hypnotisch. Ich konnte es nicht aus der Hand legen – an Ihrer Stelle würde ich es mir sofort besorgen und lesen!» (Stephen King) «Im Ernst: Was für eine brillante Krimi-Phantasmagorie!!!! Dieser umwerfende Roman ist das neue Standardwerk zum urbanen Verfall. Jetzt lesen!» (James Ellroy) «Im allerbesten Sinne verstörend ... Eine Serienkillergeschichte, wie es sie noch nie gegeben hat.» (Kirkus Review) «Ein durchtrieben fieser Thriller, der wie wenige andere den Leser zum Nachdenken bringt.» (Telegraph) «Ein überragender Roman, voll lebendiger Figuren und fesselnder Dialoge.» (Times UK) «Nie voyeuristisch, nie oberflächlich, nie unkompliziert: Beukes zeigt, dass Horror der einzig mögliche Weg sein kann, unsere Realität begreifbar zu machen.» (The Guardian) «Ein ungewöhnlicher und packender Thriller.» (Sunday Express) «Ein grauenerregender Spannungsroman, der die Opfer in den Mittelpunkt stellt.» (Marie Claire) «Wie ein Ermittlerkrimi auf Halluzinogenen – brutal und hoch unterhaltsam.» (Evening Standard) «Beukes ist eine unwiderstehliche Erzählerin, die starke Figuren erschafft.» (Metro)

Die Protokolle Der Weisen Von Zion

Author: Hadassa Ben-Itto
Publisher: Aufbau Digital
ISBN: 3841206298
Size: 61.70 MB
Format: PDF, ePub
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Die unglaubliche Geschichte einer Fälschung Die "jüdische Weltverschwörung" dient bis heute als Erklärung für jede nur erdenkliche Katastrophe: Kriege, Revolutionen, Wirtschaftskrisen, Börsenkräche, Terrorismus, Aids. Und immer wieder laufen die Fäden bei einem vermeintlich authentischen Buch zusammen: den "Protokollen der Weisen von Zion", deren Entstehungs- und Wirkungsgeschichte hier packend erzählt wird. 1934 kommt es in Bern zum Prozeß gegen die "Protokolle", den Ben-Itto anhand von Gerichtsakten und noch lebenden Zeugen rekonstruiert.