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Semiotics And Communication

Author: Wendy Leeds-Hurwitz
Publisher: Routledge
ISBN: 1136760695
Size: 47.51 MB
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Communication is, among other things, about the study of meaning -- how people convey ideas for themselves and to one another in their daily lives. Designed to close the gap between what we are able to do as social actors and what we are able to describe as social analysts, this book introduces the language of semiotics -- a language that provides some of the words necessary for discussion of these communication issues. Presenting the basics of semiotic theory to communication scholars, this volume summarizes those aspects most relevant to the study of social interaction, in particular, signs (the smallest elements of meaning in interaction) and codes (sets of related signs and rules for their use) -- explaining how they come together within cultures. Three common social codes -- food, clothing, and objects -- serve as primary examples throughout the book.

Introduction To Communication Studies

Author: John Fiske
Publisher: Routledge
ISBN: 1136870172
Size: 70.33 MB
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This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Style’. Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.

Communication Studies

Author: Andrew Beck
Publisher: Psychology Press
ISBN: 9780415287937
Size: 53.12 MB
Format: PDF
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This book brings together a huge range of material including academic articles, film scripts and interplanetary messages adrift on space probes with supporting commentary to clarify their imporatance to the field. Communication Studies: The Essential Resource is a collection of essays and texts for all those studying communication at university and pre-university level. Individual sections address: * texts and meanings in communication * themes in personal communication * communication practice * culture, communication and context * debates and controversies in communication. Edited by the same teachers and examiners who brought us AS Communication Studies: The Essential Introduction, this volume will help communications students to engage with the subject successfully. Its key features include: * suggested further activities at the end of each chapter * a glossary of key terms * a comprehensive bibliography with web resources.

The Semiotics Of Movement In Space

Author: Robert James McMurtrie
Publisher: Routledge
ISBN: 1317276515
Size: 51.68 MB
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The Semiotics of Movement in Space explores how people move through buildings and interact with objects in space. Focusing on visitors to the Museum of Contemporary Art in Sydney, McMurtrie analyses and interprets movement and space relations to highlight new developments and applications of spatial semiotics as he proposes that people’s movement options have the potential to transform the meaning of a particular space. He illustrates people’s interaction with microcamera footage of people’s movement through the museum from a first-person point of view, thereby providing an alternative, complementary perspective on how buildings are actually used. The book offers effective tools for practitioners to analyse people’s actual and potential movement patterns to rethink spatial design options from a semiotic perspective. The applicability of the semiotic principles developed in this book is demonstrated by examining movement options in a restaurant and a café, with the hope that the principles can be developed and applied to other sites of displays such as shopping centres and transportation hubs. This book should appeal to scholars of visual communication, semiotics, multimodal discourse analysis and visitor studies.

Semiotics The Basics

Author: Daniel Chandler
Publisher: Routledge
ISBN: 1315311038
Size: 63.47 MB
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This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language.? Demystifying what is a complex, highly interdisciplinary field, key questions covered include:?? What are signs and codes??? What can semiotics teach us about representation and reality??? What tools does it offer for analysing texts and cultural practices??? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies

Visual Public Relations

Author: Simon Collister
Publisher: Routledge
ISBN: 1351662058
Size: 50.37 MB
Format: PDF, ePub, Mobi
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This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

Handbook Of Visual Communication

Author: Kenneth L. Smith
Publisher: Routledge
ISBN: 1135636524
Size: 79.11 MB
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This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Wedding As Text

Author: Wendy Leeds-Hurwitz
Publisher: Routledge
ISBN: 1135694214
Size: 62.81 MB
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A wedding serves as the beginning marker of a marriage; if a couple is to manage cultural differences throughout their relationship, they must first pass the hurdle of designing a wedding ceremony that accommodates those differences. In this volume, author Wendy Leeds-Hurwitz documents the weddings of 112 couples from across the United States, studied over a 10-year period. She focuses on intercultural weddings--interracial, interethnic, interfaith, international, and interclass--looking at how real people are coping with cultural differences in their lives. Through detailed case studies, the book explores how couples display different identities simultaneously. The concepts of community, ritual, identity, and meaning are given extensive consideration. Because material culture plays a particularly important role in weddings as in other examples of ritual, food, clothing, and objects are given special attention here. Focusing on how couples design a wedding ritual to simultaneously meet multiple--and different--requirements, this book provides: *extensive details of actual behavior by couples; *an innovative format: six traditional theoretical chapters, with examples integrated into the discussion, are matched to six "interludes" providing detailed descriptions of the most successful examples of resolving intercultural differences; *a methodological appendix detailing what was done and why these decisions were made; and *a theoretical appendix outlining the study's assumptions in detail. Wedding as Text: Communicating Cultural Identities Through Ritual is a distinctive study of those who have accepted cultural difference into their daily lives and how they have managed to do so successfully. As such, it is suitable for students and scholars in semiotics, intercultural communication, ritual, material culture, family communication, and family studies, and will be valuable reading for anyone facing the issue of cultural difference.

Language And Culture At Work

Author: Stephanie Schnurr
Publisher: Taylor & Francis
ISBN: 1134892314
Size: 27.53 MB
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This book provides an overview of the complex role that culture plays in workplace contexts. In eight chapters, the authors cover the core aspects of culture at work from making decisions and negotiating power to gender and identity. Drawing on insights from a range of studies, they propose a new integrated framework for researching culture at work from a sociolinguistic perspective, and they apply it to the significant corpus of authentic workplace data they have collected from numerous settings in the UK, Hong Kong and New Zealand. This is key reading for researchers and recommended for advanced students of workplace and intercultural communication, sociolinguistics and discourse studies.

Routledge Handbook Of Sport Communication

Author: Paul M. Pedersen
Publisher: Routledge
ISBN: 1136339485
Size: 56.34 MB
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The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications. Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.