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Shift And Reset

Author: Brian Reich
Publisher: John Wiley & Sons
ISBN: 9781118107829
Size: 10.98 MB
Format: PDF, Mobi
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Essential strategies the nonprofit community can use to takeadvantage of rapidly changing technologies and new communicationmethods in our ultra-connected society In these challenging economic times, it is more important thanever for nonprofits to focus on shaping policy, building capacity,developing talent, improving their marketing and promotion,fundraising, and developing partnerships/collaboration fororganizational success. Shift & Reset: Strategies forSupporting Causes in a Connected Society teaches thenonprofit/social change/philanthropy/cause community how to takeadvantage of rapidly changing technologies and new communicationecosystem that exist in our connected society. Addresses the most critical challenges facing thenonprofit/social change/philanthropy/cause community Re-envisionshow we support causes and address serious issues in our connectedsociety Outlines how organizations must operate—and what happenswhen they don't re-think their work Features interviews with over twenty-five leadingthinkers/authors/organizational leaders Innovative and right on time, Shift & Reset equipsnonprofit professionals with a set of three core principles, afive-step checklist of immediate action items, as well as a list often "must-read" items.

Content Strategy At Work

Author: Margot Bloomstein
Publisher: Elsevier
ISBN: 0123919290
Size: 31.37 MB
Format: PDF, ePub
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Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects

The Imagination Gap

Author: Brian Reich
Publisher: Emerald Group Publishing
ISBN: 178714206X
Size: 78.75 MB
Format: PDF, Mobi
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The Imagination Gap helps leaders in every sector apply their imagination effectively to explore new, creative approaches to survive and thrive. Examples from a range of industries and settings, from Broadway to Silicon Valley, with simple steps and exercises, help you stop thinking the way you "should" and start making extraordinary things happen.

Consensus Organizing A Community Development Workbook

Author: Mary L. Ohmer
Publisher: SAGE Publications
ISBN: 1483316955
Size: 17.70 MB
Format: PDF, ePub, Mobi
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A person doesn't have to be a consensus organizer to think like one. Consensus Organizing: A Community Development Workbook—A Comprehensive Guide to Designing, Implementing, and Evaluating Community Change Initiatives helps students and practitioners begin to think like consensus organizers and incorporate this way of strategic thinking into their lives and their work. Through a wide range of exercises, role-play activities, case scenarios, and discussion questions, this workbook presents the conceptual framework for consensus organizing and provides a practical and experiential approach to understanding and applying consensus organizing to address a range of issues. This workbook is designed to be used by itself or along with Mike Eichler's text Consensus Organizing: Building Communities of Mutual Self Interest (SAGE, 2007). Accompanying Website Instructors and students have access to the many activities and cases on the accompanying website at www.sagepub.com/ohmerworkbookstudy.

Environmental Issues And Sustainable Futures

Author: Michael Marien
Publisher:
ISBN: 9780930242510
Size: 37.46 MB
Format: PDF, Kindle
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This guide seeks to sort the flood of information written about environmental issues and sustainable societies in recent years and order it in some way. A total of 450 document abstracts are presented here, most of which are on books and think tank reports. These items first appeared in "Future Survey" (journal) and were published between 1991 and 1995. Many of these items focus on American issues; however, in most instances, both the problems and the proposed remedies may be of great relevance to other countries. The abstracts are grouped into three broad categories: (1) "Environmental Issues," in which the primary focus is on a particular problem or set of problems; (2) "Toward Sustainability," where the primary focus is on a sustainable society or some key aspect of it; and (3) "Politics and Planning," in which the focus is on political context, environmental critics, environmentalist groups, and actions to be taken at the global, national, regional, and local levels. A total of 170 periodicals related to the environment are also identified including two dozen general-interest publications, four dozen publications with an environmental focus, and 100 specialized environmental publications such as those devoted to soil conservation, waste disposal, environmental education or environmental politics. A publisher/title index and a subject index are also included. (PVD)

Ending Poverty In America

Author: John Edwards
Publisher: The New Press
ISBN: 1595587322
Size: 72.69 MB
Format: PDF, ePub, Docs
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Is poverty a fact of life? Can the wealthiest nation in the world do nothing to combat the steadily rising numbers of Americans living in poverty—or the 50 million Americans living in “near poverty”? Senator John Edwards and some of the country’s most prominent scholars, businesspeople, and community activists say otherwise. Published in conjunction with one of the country’s leading anti-poverty centers, Ending Poverty in America brings together some of America’s most respected social scientists, including William Julius Wilson, Katherine S. Newman, and Richard B. Freeman, alongside journalists, neighborhood organizers, and business leaders. The voices heard here are both liberal and conservative, and tackle hot-button issues such as job creation, schools, housing, and family-friendly social policy. The contributors explain why poverty is growing and outline concrete steps that can be taken now to start turning the tide. In a political landscape seemingly bereft of daring and forward-thinking ideas, this new book lays out a path toward eliminating poverty in America—a template for a renewed public debate for an issue of intense urgency.

The Debate Over Corporate Social Responsibility

Author: Steve Kent May
Publisher: Oxford University Press, USA
ISBN:
Size: 13.52 MB
Format: PDF
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Should business strive to be socially responsible, and if so, how? The Debate over Corporate Social Responsibility updates and broadens the discussion of these questions by bringing together in one volume a variety of practical and theoretical perspectives on corporate social responsibility. It is perhaps the single most comprehensive volume available on the question of just how "social" business ought to be. The volume includes contributions from the fields of communication, business, law, sociology, political science, economics, accounting, and environmental studies. Moreover, it draws from experiences and examples from around the world, including but not limited to recent corporate scandals and controversies in the U.S. and Europe. A number of the chapters examine closely the basic assumptions underlying the philosophy of socially responsible business. Other chapters speak to the practical challenges and possibilities for corporate social responsiblilty in the twenty-first century. One of the most distinctive features of the book is its coverage of the very ways that the issue of corporate social responsibility has been defined, shaped, and discussed in the past four decades. That is, the editors and many of the authors are attuned to the persuasive strategies and formulations used to talk about socially responsible business, and demonstrate why the talk matters. For example, the book offers a careful analysis of how certain values have become associated with the business enterprise and how particular economic and political positions have been established by and for business. This book will be of great interest to scholars, business leaders, graduate students, and others interested in the contours of the debate over what role large-scale corporate commerce should take in the future of the industrialized world.