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So What S The Bottom Line

Author: Yitzchok Saftlas
Publisher: Morgan James Publishing
ISBN: 1630475262
Size: 68.90 MB
Format: PDF, Docs
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Most people fail to see the correlation between “business” and “brains.” For Yitzchok Saftlas, master of marketing, it seems readily transparent. During our challenging economic times, when people desperately seek to recharge themselves on various planes, Saftlas presents us with So, What’s the Bottom Line? taken from his real-life experiences and knowledge from a two and a half decade career as founder and president of his own marketing consulting company, Bottom Line Marketing Group. Perfect for executives, entrepreneurs, salespeople, and marketers in the corporate and nonprofit spheres, So, What’s the Bottom Line? teaches key business fundamentals, such as creative marketing initiatives, effective communication, customer retention, and strategic planning and execution. The stories, examples, and practical insight demonstrate the principles and practices leading to winning results and how to think like a savvy individual prepared for success. Ideas such as how you gain by thanking your customers and making your clients’ priorities yours may seem basic. Others, such as learning from Rufus the Dog or gaining insight into the value of performing market research and demographic studies from your local dry cleaners, may not be as obvious. Wise and to the point, each of the 76 short and motivational chapters includes a concise action step, providing a clear direction of how to succeed. Prepare to be enthralled as you uncover Saftlas’s acumen derived from his exposure to extraordinary people, events, and institutions. It will shed an often unseen human light on the field of marketing. Gain experience-based tactics, common-sense ideas, and principles to grow your bottom line.

Me 2 0

Author: Dan Schawbel
Publisher: Diversion Books
ISBN: 1682301591
Size: 71.14 MB
Format: PDF, Mobi
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“ME 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”—ENTREPRENEUR “ME 2.0 is an instruction manual for developing your personal brand and then leveraging that brand to command your career.”—THE NEW YORK POST From Dan Schawbel, Managing Partner of Millennial Branding, LLC and the man the New York Times calls a “personal branding guru,” comes a guide detailing how to survive the modern job hunt and thrive in the digital age. Packed with expert insights and concrete, step-by-step instructions to create and maintain one’s personal brand, ME 2.0 shows potential job-hunters how to use digital media and social networks to find job opportunities and careers based on their passion and experience. For those on the edge of starting their career or trying to catch up fast, ME 2.0 offers practical, straightforward advice for driven job-seekers looking for an edge in a fast-paced work environment.

The Brand Mapping Strategy

Author: Karen Leland
Publisher: Entrepreneur Press
ISBN: 1613083394
Size: 18.13 MB
Format: PDF, Kindle
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A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline. Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets? CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board. A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story. The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process©, a process that will guide them in creating personal, team and business brands that work in harmony and parallel with each other.

The Leadership Pipeline

Author: Ram Charan
Publisher: John Wiley & Sons
ISBN: 9780470921487
Size: 51.98 MB
Format: PDF, Kindle
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An updated and revised version of the bestselling The Leadership Pipeline – the critical resource for how companies can grow leaders from the inside. In business, leadership at every level is a requisite for company survival. Yet the leadership pipeline –the internal strategy to grow leaders – in many companies is dry or nonexistent. Drawing on their experiences at many Fortune 500 companies, the authors show how organizations can develop leadership at every level by identifying future leaders, assessing their corporate confidence, planning their development, and measuring their results. New to this edition is 65 pages of new material to update the model, share new stories and add new advice based on the ten more years of experience. The authors have also added a "Frequently Asked Questions" section to the end of each chapter.

You Are A Brand

Author: Catherine Kaputa
Publisher: Nicholas Brealey
ISBN: 1857889347
Size: 59.29 MB
Format: PDF, ePub, Mobi
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Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.

Designing Brand Identity

Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118980824
Size: 59.25 MB
Format: PDF, ePub, Docs
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Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system." - Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic." - Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business." - Alex Center, Design Director, The Coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand." - Andrew Ceccon, Executive Director, Marketing, FS Investments "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible." - Olka Kazmierczak, Founder, Pop Up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted." - Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

Brand Identity Breakthrough

Author: Gregory Diehl
Publisher: Identity Publications via PublishDrive
ISBN:
Size: 39.72 MB
Format: PDF, Mobi
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Does your business have a story to tell? It should! Every new product can be unique in its industry. Does yours stand out from the crowd? After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how todevelop a strong business identity by combining your personality andvalues with the functionality of your products to become irreplaceableto your audience. Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think aboutnew product development and business model generation. With undeniable,well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want. * Learn how to build a unique selling proposition for your product * Learn the best methods for how to sell a product to customers, no matter what you offer. * Overcome the sales learning curve, and sell products in both physical and online marketplaces.

Branding Pays

Author: Karen Kang
Publisher: Brandingpays Media
ISBN: 9780988437500
Size: 11.54 MB
Format: PDF, ePub
View: 300
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Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don’t have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays™ , a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you long for. Perfect for MBAs, experienced professionals and entrepreneurs, the step-by-step Branding Pays methodology has been proven in Fortune 500 companies and leading business schools In this breakthrough book, author Karen Kang shows you how to: • Position yourself for the best opportunities • Stand out in a competitive market • Communicate your unique value • Develop clear and compelling messages • Put your “cake” and “icing” together for a strong brand • Leverage the influencers who can accelerate your reputation • Improve your personal brand attributes • Build your Brand Action Plan for online and offline success Overflowing with templates, charts and action lists that enable you to “Bake the Cake, then Ice It”---Kang includes inspiring real-life examples throughout the book, many from groups that are under-represented in top business leadership. No matter what challenges you face, BrandingPays will help you develop your recipe for successful branding.

From Mopping Floors To Making Millions On Instagram

Author: Ronne Brown
Publisher: Post Hill Press
ISBN: 1682615375
Size: 38.85 MB
Format: PDF
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Once a teenaged mom, Ronnessa “Ronne” Brown defeated the odds by stepping over the stereotypes surrounding her to take her family’s destiny into her own hands. Ronne’s “no excuses” mantra transformed their lives, from being stuck an endless cycle of “jobs” to becoming a millionaire—all by teaching herself how to monetize Instagram. And so can you. From Mopping Floors to Making Millions on Instagram shows you how you can: · build a business or brand on Instagram, using Ronne’s simple instructions · follow the dos and don’ts of building a social media business (that Ronne learned the hard way) · engage Instagram audiences to increase sales · convert followers into customers · gain new followers daily · build online relationships that turn into long-term customers · avoid the most common mistakes From Mopping Floors to Making Millions on Instagram is an easy-to-follow guide with real-life case studies that Ronne has used to coach more than 15,000 online marketers all over the world. It includes details about the three brands that Ronne personally built on Instagram using these strategies and examples of what to post and how to post it. Ronne reveals the secrets behind her personal brand, which generated over five hundred thousand dollars in revenue within its first year selling beauty and lifestyle products online. Ronne knows your past does not determine your future—so are you ready to change your life?

Friction

Author: Jeff Rosenblum
Publisher: powerHouse Books
ISBN: 157687883X
Size: 20.71 MB
Format: PDF, Kindle
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Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.