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Social Marketing And Social Change

Author: R. Craig Lefebvre
Publisher: John Wiley & Sons
ISBN: 111823524X
Size: 24.37 MB
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How can we facilitate more effective, efficient, equitable andsustainable solutions to the problems that confound our communitiesand world? Social marketing guru R. Craig LeFebvre weaves togethermulti-level theories of change, research and case studies toexplain and illustrate the development of social marketing toaddress some of society’s most vexing problems. The result isa people-centered approach that relies on insight and empathy asmuch as on data for the inspiration, design and management ofprograms that strive for changes for good. This text is ideal forstudents and professionals in health, nonprofit, business, socialservices, and other areas. “This is it -- the comprehensive, brainy road map fortackling wicked social problems. It’s all right here: how tocreate and innovate, build and implement, manage and measure, scaleup and sustain programs that go well beyond influencing individualbehaviors, all the way to broad social change in a world that needsthe help.”—Bill Novelli, Professor, McDonough Schoolof Business, Georgetown University, former CEO, AARP and founder,Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise onsocial marketing and social change. Theoretically based;pedagogically focused; transdisciplinary; innovative; and actionoriented: this book is right for our time, our purpose, and ourfuture thinking and action.”—Robert Gold, MS, PhD,Professor of Public Health and Former Dean of the School of PublicHealth at the University of Maryland, College Park “This book -- like its author -- is innovative andforward-looking, yet also well-grounded in the full range ofimportant social marketing fundamentals.”—EdwardMaibach, MPH, PhD, University Professor and Director, Center forClimate Change Communication, George Mason University

Social Marketing And Social Change Strategies And Tools For Improving Health Well Being And The Environment

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1478440953
Size: 21.17 MB
Format: PDF, ePub
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Facts101 is your complete guide to Social Marketing and Social Change, Strategies and Tools For Improving Health, Well-Being, and the Environment. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

From Intervention To Social Change

Author: Dr Margit Keller
Publisher: Ashgate Publishing, Ltd.
ISBN: 1472451902
Size: 55.23 MB
Format: PDF, Mobi
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This book explores the design, communication and implementation of social change programmes aimed at solving various social problems, from reducing health-risk behaviour to ‘green’ consumption or financial literacy. Examining the application of social practice theory as a way of understanding social change, From Intervention to Social Change connects theoretical reflections with empirical research, sample cases and exercises, emphasising the importance of communication and community engagement in the initiation and implementation of social change programmes designed to address social problems and improve quality of life.

The Handbook Of Persuasion And Social Marketing 3 Volumes

Author: David W. Stewart
Publisher: ABC-CLIO
ISBN: 1440804052
Size: 50.21 MB
Format: PDF, Mobi
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This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. • Includes contributions from scholars in the fields of marketing, psychology, health communications, sociology, environmental sustainability, economics, statistics, law, advertising, and journalism • Explains how to plan a campaign to encourage and facilitate behavioral change • Offers a rich set of applications in a wide variety of settings, including health, environment, family planning, food, well-being, and economic development, all with deep philosophic and theoretical grounding • Illuminates the variety of philosophical approaches to social marketing ranging from the idea that awareness alone can bring about change, to the view that persistent nudging will deliver results, to the position that only strong social control can create the "right" outcome

Strategic Communication For Sustainable Organizations

Author: Myria Allen
Publisher: Springer
ISBN: 3319180053
Size: 55.74 MB
Format: PDF, Mobi
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This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.

Promoting Public Mental Health And Well Being

Author: Catherine J. Mackereth
Publisher: Jessica Kingsley Publishers
ISBN: 1784500046
Size: 41.18 MB
Format: PDF, Mobi
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What causes a person to flourish or languish? Or to be well or ill? How can the mental health and well-being of society as a whole, and individuals, be promoted and enhanced? This book explores the social, economic, political, cultural and environmental factors that affect mental health and well-being on a societal and individual level, and how prevention and intervention can enhance mental health. Taking a holistic approach to mental health, the book sets out effective strategies, from creating a supportive environment to building personal skills. Three extended case studies demonstrate how principles can be applied in practice in different situations: a specific social problem (suicide); a population group (young Black and minority ethnic groups); and a medically defined problem (people with long term conditions). The book is a vital resource for strategic planners (including commissioners) working to promote mental health and wellbeing at a population level, as well as operational services delivering to specific individuals and groups. It addresses the role of generic service providers as well as being essential reading for mental health and public health students.

Social Marketing

Author: Philip Kotler
Publisher: SAGE
ISBN: 9780761924340
Size: 31.83 MB
Format: PDF, Mobi
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This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten research highlights to represent the scope of research methodologies. The appendix includes worksheets for each step to complete a marketing plan for students and practitioners. The methodologies in this text have been classroom tested and refined by students who prepared marketing campaigns using this eight step planning process.

Promoting Health

Author: Lyn Talbot
Publisher: Elsevier Health Sciences
ISBN: 0729579247
Size: 11.37 MB
Format: PDF, Mobi
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The new edition will provide readily accessible material for public health educators and practitioners, in a number of professions, who are increasingly being required to address the challenges emerging from the inter-related impacts of the social and environmental factors impacting on health in an era of globalisation.

Eating Behavior And Obesity

Author: Dr. Shahram Heshmat, PhD
Publisher: Springer Publishing Company
ISBN: 0826106226
Size: 39.86 MB
Format: PDF
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Obesity is one of the most pressing health issues affecting our country. This unique volume is the first to apply behavioral economicsóthe integration of psychological and economic knowledgeóto the study of eating behavior. The text demonstrates how this discipline can be used to understand why it so difficult for individuals to control their eating habits, and helps readers use this knowledge to create and improve public health nutrition programs and policies. The text examines dietary choices and obesity through a multidisciplinary lens of biological, psychological, and social factors, and draws from the disciplines of behavioral economics, nutrition, public health, and health promotion. Based on the premise that humans are hardwired to make judgment errors and need a ìnudgeî to make decisions in their best interests, the book argues that increasing consumer well-being requires changing an individualís personal environment. It describes the power of irrational forces that compete with sensible judgment in regard to food choices, and provides strategies for improving decisions and health habits. Highly accessible, the text will be of interest to students, professors, and practitioners in nutrition-related health programs, as well as to public health policy makers. Key Features: Assesses the social determinants that affect nutrition choices, including food availability, nutrition education, income, culture, and other key factors Demonstrates how flawed decisions and self-control difficulties can affect eating behavior Provides a valuable framework for improving public health through understanding and changing the way individuals make food decisions Explains the link between obesity rates and economics of food choice (fast food, food marketing, and social factors) Provides strategies and tools to help people improve their decision-making and health habits

Introduction To The Us Food System

Author: Roni Neff
Publisher: John Wiley & Sons
ISBN: 1118913051
Size: 69.23 MB
Format: PDF, ePub, Docs
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A public health approach to the US food system Introduction to the US Food System: Public Health,Environment, and Equity is a comprehensive and engagingtextbook that offers students an overview of today's US foodsystem, with particular focus on the food system'sinterrelationships with public health, the environment, equity, andsociety. Using a classroom-friendly approach, the text covers thecore content of the food system and provides evidence-basedperspectives reflecting the tremendous breadth of issues and ideasimportant to understanding today's US food system. The book is richwith illustrative examples, case studies, activities, anddiscussion questions. The textbook is a project of the Johns Hopkins Center for aLivable Future (CLF), and builds upon the Center's educationalmission to examine the complex interrelationships between diet,food production, environment, and human health to advance anecological perspective in reducing threats to the health of thepublic, and to promote policies that protect health, the globalenvironment, and the ability to sustain life for futuregenerations. Issues covered in Introduction to the US Food Systeminclude food insecurity, social justice, community and workerhealth concerns, food marketing, nutrition, resource depletion, andecological degradation. Presents concepts on the foundations of the US food system,crop production, food system economics, processing and packaging,consumption and overconsumption, and the environmental impacts offood Examines the political factors that influence food and how itis produced Ideal for students and professionals in many fields, includingpublic health, nutritional science, nursing, medicine, environment,policy, business, and social science, among others Introduction to the US Food System presents a broad viewof today's US food system in all its complexity and providesopportunities for students to examine the food system's stickiestproblems and think critically about solutions.