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Social Psychology Of Consumer Behavior

Author: Michaela Wanke
Publisher: Psychology Press
ISBN: 1136642838
Size: 74.73 MB
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The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.

The Social Psychology Of Consumer Behaviour

Author: Bagozzi, Richard
Publisher: McGraw-Hill Education (UK)
ISBN: 0335207227
Size: 74.31 MB
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Ouvrage théorique permettant d'appréhender les attitudes et comportement des consommateurs et examinant comment le marketing peut influencer les processus.

Gender Culture And Consumer Behavior

Author: Cele C. Otnes
Publisher: Taylor & Francis
ISBN: 1136463488
Size: 64.23 MB
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This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

Consumer Behaviour Rle Consumer Behaviour

Author: Gordon R. Foxall
Publisher: Routledge
ISBN: 1317565908
Size: 25.23 MB
Format: PDF, ePub
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This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

The Psychology Of Consumer Behavior

Author: Brian Mullen
Publisher: Psychology Press
ISBN: 1134932820
Size: 36.61 MB
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After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Social Psychology Second Edition

Author: Arie W. Kruglanski
Publisher: Guilford Publications
ISBN: 1462514863
Size: 38.71 MB
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Now in a completely revised and expanded second edition, this authoritative handbook reviews the breadth of current knowledge on the psychological processes that underlie social behavior. Leading investigators identify core principles that have emerged from the study of biological systems, social cognition, goals and strivings, interpersonal interactions, and group and cultural dynamics. State-of-the-science theories, methods, and findings are explained, and important directions for future research are highlighted. More than an update, this edition is virtually a new book. Many more chapters are included, and significant advances in social cognitive neuroscience, motivational psychology, and other areas are incorporated throughout. A new section addresses implications for applied domains, such as clinical psychology, health, and consumer behavior.

Psychological Foundations Of Marketing

Author: Allan J Kimmel
Publisher: Routledge
ISBN: 1315436078
Size: 69.78 MB
Format: PDF, Kindle
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This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

Consumer Behavior

Author: Frank Kardes
Publisher: Cengage Learning
ISBN: 1133587674
Size: 67.67 MB
Format: PDF
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This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to classic consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.