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Stop Boring Me

Author: Kathy Klotz-Guest
Publisher: Substantium
ISBN: 9781684191093
Size: 10.88 MB
Format: PDF, ePub, Mobi
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Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying "Stop Boring Me!" You cannot connect meaningfully with your audience if you bore them. There's just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human. The good news: it doesn't have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Don't worry - this is not about theatricality, so you don't have to perform. It is about playfulness, however, and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing, sales, branding and products page - or business stage, if you like - can help you, your team, your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny, it's focused on fun as a creative catalyst for content idea orgasms: when different things come together in a fresh, human and engaging way that makes you and your audience say "aww yeah!" The first half of the book centers on how to use key improv concepts to craft and tell better stories for sales, social media, articles, presentations, content, and other story-related contexts. The second half of the book is all about innovating massively creative marketing ideas for products, content, campaigns, customer service, sales processes, you name it. While this book was written primarily for marketing people who have to create content, tell stories, make presentations; anyone in the idea-generation business (and who isn't) can use the tips in this book. Whether you are in marketing, sales, HR, product or customer service, these exercises will help you innovate and unleash more creative awesome into your work. Here is to more idea orgasms for you and your audience.

The New Community Rules

Author: Tamar Weinberg
Publisher: "O'Reilly Media, Inc."
ISBN: 9781449379285
Size: 46.96 MB
Format: PDF, Docs
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Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Getting To Like

Author: Jeremy Goldman
Publisher: Red Wheel/Weiser
ISBN: 1632659514
Size: 13.60 MB
Format: PDF, ePub, Mobi
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In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons. Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve--and your competition. Each chapter provides specific examples for effective communication and engagement, including: Strategies for both in-person and digital channels. Interviews, case studies, and advice from branding and marketing experts. Specific guidelines for successfully navigating the most essential platforms. It's a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.

Leadership Agility

Author: William B. Joiner
Publisher: John Wiley & Sons
ISBN: 9780787979133
Size: 62.22 MB
Format: PDF, Kindle
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Provides practical advice and guidance to show managers and leadership development professionals how they can bring greater agility to their everyday initiatives through five levels of leadership agility development.

There Is No B2b Or B2c

Author: Bryan Kramer
Publisher:
ISBN: 9781640079335
Size: 50.84 MB
Format: PDF, ePub, Mobi
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As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.

Tribes

Author: Seth Godin
Publisher: Penguin
ISBN: 9781591842330
Size: 76.30 MB
Format: PDF, ePub
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Describes how individuals can become successful leaders through passion and connection with an interested group, and provides real-life case studies that illustrate this method.

Hot Wiring Your Creative Process

Author: Curt Cloninger
Publisher: New Riders
ISBN: 9780132798228
Size: 56.65 MB
Format: PDF
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Design philosophies can be useful, but inspiration, creative strategies, and efficient work habits are what really get the job done. Designer, instructor, and author Curt Cloninger provides a multitude of strategies, tools, and practices that readers can use to inject a big dose of creativity into just about any design project. With illustrations drawn from 20th-century French philosophy, medieval manuscripts, punkrock posters, and more, Curt’s innovative text introduces readers to his personal toolkit for hot-wiring the creative process. You’ll learn strategies to: • Recognize and believe in your creative powers • Develop effective methods for evaluating your own work • Draw inspiration from the past • Use standard software in experimental ways, and find nonstandard applications to create new effects • Maintain a personal design playground • Mine your subconscious with the Oblique Strategies Cards, developed by Brian Eno and Peter Schmidt • Un-stick your imagination by “blitz-designing” mock-ups Curt Cloninger is an artist, designer, author, and instructor in Multimedia Arts & Sciences at the University of North Carolina at Asheville. His book Fresh Styles for Web Designers: Eye Candy from the U nderground (New Riders, 2002) is an industry standard on creative Web design solutions. Curt’s art and design work has been featured in I.D. Magazine, HOW Magazine, The New York Times, Desktop Magazine, and at digital arts festivals from Korea to Brazil. He regularly speaks at international events such as HOW Design, South by Southwest, Web Design World, and FILE. His pirate signal broadcasts from lab404.com to facilitate lively dialog.

Developer Hegemony

Author: Erik Dietrich
Publisher: BlogIntoBook.com
ISBN:
Size: 67.85 MB
Format: PDF, ePub, Mobi
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It’s been said that software is eating the planet. The modern economy—the world itself—relies on technology. Demand for the people who can produce it far outweighs the supply. So why do developers occupy largely subordinate roles in the corporate structure? Developer Hegemony explores the past, present, and future of the corporation and what it means for developers. While it outlines problems with the modern corporate structure, it’s ultimately a play-by-play of how to leave the corporate carnival and control your own destiny. And it’s an emboldening, specific vision of what software development looks like in the world of developer hegemony—one where developers band together into partner firms of “efficiencers,” finally able to command the pay, respect, and freedom that’s earned by solving problems no one else can. Developers, if you grow tired of being treated like geeks who can only be trusted to take orders and churn out code, consider this your call to arms. Bring about the autonomous future that’s rightfully yours. It’s time for developer hegemony.

Upscaling Training Commoning

Author: Ana Džokić
Publisher: Jovis Verlag
ISBN: 9783868595222
Size: 15.82 MB
Format: PDF, Mobi
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Upscaling, Training, Commoning features a lively account of the 10-year exploration by STEALTH.unlimited into what it means to engage with the glimpses of a world that has become conceivable in the cracks of the Global Financial Crisis (2008). Ultimately, this book is about devising methods for imagining and enacting other worlds. The perspective for this is situated between spatial practice and emerging commons, between an already plundered future and the politics of possibility, between reflection and future fiction. The book traces the moves STEALTH.unlimited (Ana Dzokić and Marc Neelen) have taken to reframe practice, to rethink economy and create urban commons. Its six-part sequence moves from critique to commitment, but along the way reveals an unsettling systemic rejection - by current politics and economy - of the urgency to upscale and 'train' for a world beyond the capitalist urban condition. The book leads us thus to a crucial question: how to construct our alternatives on the ruins of the broken system? By including personal accounts from emerging alternative voices from literature, economy and urban politics from across Europe, it expands this quest beyond the field of architecture and art.

Shareology

Author: Bryan Kramer
Publisher: Morgan James Publishing
ISBN: 1630473855
Size: 26.83 MB
Format: PDF, Docs
View: 5989
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Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection—our fundamental need to share information, stories, and emotions. Shareology explores the history, science, and art of sharing and its importance to both individuals and brands in the emerging “sharing economy.” It is meant for entrepreneurs and marketers who want to make their content more valuable (and shareable), and for individuals who want to understand the power of sharing to grow their personal brand.