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Health Communication Message Design

Author: Hyunyi Cho
Publisher: SAGE
ISBN: 1412986559
Size: 36.92 MB
Format: PDF, Docs
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The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Doing Data Science

Author: Cathy O'Neil
Publisher: "O'Reilly Media, Inc."
ISBN: 144936389X
Size: 12.66 MB
Format: PDF, ePub
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Now that people are aware that data can make the difference in an election or a business model, data science as an occupation is gaining ground. But how can you get started working in a wide-ranging, interdisciplinary field that’s so clouded in hype? This insightful book, based on Columbia University’s Introduction to Data Science class, tells you what you need to know. In many of these chapter-long lectures, data scientists from companies such as Google, Microsoft, and eBay share new algorithms, methods, and models by presenting case studies and the code they use. If you’re familiar with linear algebra, probability, and statistics, and have programming experience, this book is an ideal introduction to data science. Topics include: Statistical inference, exploratory data analysis, and the data science process Algorithms Spam filters, Naive Bayes, and data wrangling Logistic regression Financial modeling Recommendation engines and causality Data visualization Social networks and data journalism Data engineering, MapReduce, Pregel, and Hadoop Doing Data Science is collaboration between course instructor Rachel Schutt, Senior VP of Data Science at News Corp, and data science consultant Cathy O’Neil, a senior data scientist at Johnson Research Labs, who attended and blogged about the course.

Entertainment Education And Social Change

Author: Arvind Singhal
Publisher: Routledge
ISBN: 1135624569
Size: 26.85 MB
Format: PDF, ePub, Mobi
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Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

A Gentle Guide To Research Methods

Author: Gordon Rugg
Publisher: McGraw-Hill Education (UK)
ISBN: 0335230199
Size: 15.80 MB
Format: PDF, Kindle
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IF YOU ARE ABOUT TO DO A RESEARCH PROJECT, THEN THIS IS THE IDEAL GUIDE FOR YOU. A Gentle Guide to Research Methodsexplains what research is, andguides you through choosing and using the method best suited to yourneeds, with detailed examples from a wide range of disciplines. It alsogives you practical nuts and bolts advice about how to avoid classicproblems and how to get the most out of your project. Written in a down-to-earth and highly accessible style, this unique bookprovides an overview of the big picture of research and of how this linksto practical details. It covers the whole process of conducting research,including: Choosing a research topic and research design Data collection methods Data analysis and statistics Writing up The authors also provide invaluable advice about planning your researchso that it can help you with your career plans and life aspirations. Drawing on numerous examples from student projects,A Gentle Guideto Research Methodswill guide you through your project towards ahappy ending.

The Will Of A People

Author: Richard W Leeman
Publisher: SIU Press
ISBN: 0809330571
Size: 67.59 MB
Format: PDF, Kindle
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Normal 0 false false false EN-US X-NONE X-NONE Drawing upon nearly two hundred years of recorded African American oratory, The Will of a People: A Critical Anthology of Great African American Speeches,edited by Richard W. Leeman and Bernard K. Duffy, brings together in one unique volume some of this tradition’s most noteworthy speeches, each paired with an astute introduction designed to highlight its most significant elements. Arranged chronologically, from Maria Miller Stewart’s 1832 speech “Why Sit Ye Here and Die?” to President Barack Obama’s 2009 inaugural address, these orations are tied to many of the key themes and events of American history, as well as the many issues and developments in American race relations. These themes, events, and issues include the changing roles of women, Native American relations, American “manifest destiny,” abolitionism, the industrial revolution, Jim Crow, lynching, World War I and American self-determination, the rise of the New Deal and government social programs, the Civil Rights Movement and desegregation, the Vietnam War, Nixon and Watergate, gay and lesbian rights, immigration, and the rise of a mediated culture. Leeman and Duffy have carefully selected the most eloquent and relevant speeches by African Americans, including those by Sojourner Truth, Frederick Douglass, Frances Ellen Watkins Harper, Ida B. Wells-Barnett, Booker T. Washington, Mary Church Terrell, W. E. B. Du Bois, Marcus Garvey, Martin Luther King Jr., Malcolm X, Stokely Carmichael, Barbara Jordan, Jesse Jackson, and Marian Wright Edelman, many of which have never received significant scholarly attention. The Will of a People is the first book to pair the full texts of the most important African American orations with substantial introductory essays intended to guide the reader’s understanding of the speaker, the speech, its rhetorical interpretation, and the historical context in which it occurred. Broadly representative of the African American experience, as well as what it means to be American, this valuable collection will serve as an essential guide to the African American oratory tradition.

Persuasion

Author: Marjorie Keeshan Nadler
Publisher:
ISBN: 9781524907372
Size: 42.83 MB
Format: PDF, Kindle
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"Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek, integrated with persuasion theories instructors want to teach -- the two approaches that have often been at odds with one another" -- Back cover.