Download straight talk about communication research methods in pdf or read straight talk about communication research methods in pdf online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get straight talk about communication research methods in pdf book now. This site is like a library, Use search box in the widget to get ebook that you want.



Doing Data Science

Author: Cathy O'Neil
Publisher: "O'Reilly Media, Inc."
ISBN: 144936389X
Size: 14.78 MB
Format: PDF
View: 2737
Download and Read
Now that people are aware that data can make the difference in an election or a business model, data science as an occupation is gaining ground. But how can you get started working in a wide-ranging, interdisciplinary field that’s so clouded in hype? This insightful book, based on Columbia University’s Introduction to Data Science class, tells you what you need to know. In many of these chapter-long lectures, data scientists from companies such as Google, Microsoft, and eBay share new algorithms, methods, and models by presenting case studies and the code they use. If you’re familiar with linear algebra, probability, and statistics, and have programming experience, this book is an ideal introduction to data science. Topics include: Statistical inference, exploratory data analysis, and the data science process Algorithms Spam filters, Naive Bayes, and data wrangling Logistic regression Financial modeling Recommendation engines and causality Data visualization Social networks and data journalism Data engineering, MapReduce, Pregel, and Hadoop Doing Data Science is collaboration between course instructor Rachel Schutt, Senior VP of Data Science at News Corp, and data science consultant Cathy O’Neil, a senior data scientist at Johnson Research Labs, who attended and blogged about the course.

Health Communication Message Design

Author: Hyunyi Cho
Publisher: SAGE
ISBN: 1412986559
Size: 21.10 MB
Format: PDF, ePub
View: 1450
Download and Read
The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Entertainment Education And Social Change

Author: Arvind Singhal
Publisher: Routledge
ISBN: 1135624569
Size: 17.11 MB
Format: PDF
View: 1207
Download and Read
Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

Straight Talk About Psychological Testing For Kids

Author: Ellen Braaten
Publisher: Guilford Press
ISBN: 9781572307872
Size: 62.26 MB
Format: PDF, Mobi
View: 3478
Download and Read
Braaten and Felopulos describe how the evaluation process occurs in children, including the role (if any) that testing plays in diagnosing and devising treatment plans for dyslexia, ADHD, math and reading disorders, autism and Asperger syndrome, depression, anxiety, and other conditions.

Qualitative Communication Research Methods

Author: Thomas R. Lindlof
Publisher: SAGE
ISBN: 1412974720
Size: 52.79 MB
Format: PDF
View: 6790
Download and Read
While many volumes discuss qualitative methods, only Qualitative Communication Research Methods focuses on the history and diversity of their use within the communication discipline. This volume is written by, for, and about communication scholars. It introduces readers from any background to every step of the qualitative research process, from developing research topics and questions, all the way through writing a final report. In addition to covering the scope of theories and methods currently used in qualitative communication research, this book also discusses important trends influencing the future of that research. Key features in this new edition include: - A more clear and direct writing style, suitable for use in both undergraduate and graduate courses. - Numerous practical examples and exercises designed to reinforce student learning of concepts. - A critical guide to the contexts of qualitative research. More than ever, qualitative researchers operate in institutional contexts that present new dilemmas. The book brings readers up to date on related ethical, political, and practical issues, including: the influences of globalization on the design and conduct of research; the appropriate use of recording technology in conducting fieldwork; the unique challenges and opportunities related to studying multi-media, on-line environments; and ongoing innovation and controversy surrounding genres and formats of qualitative writing. - An integrated "suite" of chapters on data-producing methods. In addition to updated discussions of participant-observation and qualitative interviewing, this edition includes a new chapter on the study of material culture and documents. Together, these three chapters help readers to learn how fieldwork methods can successfully combine in a flexible, integrated fashion. - Cutting-edge technological developments. The book informs and advises readers about the latest developments in technology for qualitative communication research. This discussion focuses on how "new" media - such as e-mail, texting, cell phone video, and blogging - not only form topics of research, but also the means of recording, analyzing, and textually "representing" data.

Straight From The Horse S Mouth

Author: Amelia Kinkade
Publisher: New World Library
ISBN: 9781608680092
Size: 27.95 MB
Format: PDF, Docs
View: 1313
Download and Read
What if you could listen to your pet’s thoughts — and truly understand? What if your cat could reveal his mischievous secrets or your dog could tell you about her day? What if you could assure him you’d be back soon or comfort her about visiting the vet? You can, and animal communicator Amelia Kinkade will show you how. In Straight from the Horse’s Mouth, she shares her practical program that has helped hundreds of clients break through to communicate with their pets. Using guided meditations and other exercises designed to increase intuition, you can learn to share memories, make plans, diagnose illness, track a disappearance, and accept each other’s differences. Read Amelia Kinkade’s adventures in animal communication in all their hilarity, passion, and tenderness, and know that you too can talk to animals and get answers.