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Strategic Communications For School Leaders

Author: Vicki Gunther
Publisher: Rowman & Littlefield
ISBN: 1442209429
Size: 58.86 MB
Format: PDF, Mobi
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"Strategic Communications for School Leaders highlights the myriad challenges and land mines faced by educational leaders, as well as the onslaught of opportunities to be misrepresented or misunderstood."-Fred Brill, superintendent, Lafayette School District, Lafayette, California. --Book Jacket.

How To Market Your School

Author: Johanna M. Lockhart
Publisher: R&L Education
ISBN: 1607097702
Size: 76.25 MB
Format: PDF
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How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising.

Strategic Management Communication For Leaders

Author: Robyn Walker
Publisher: Cengage Learning
ISBN: 1133933750
Size: 41.13 MB
Format: PDF, Docs
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Succeed in the business world and this course with STRATEGIC MANAGEMENT COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking and Responsible Communication boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Communicate Like A Leader

Author: Dianna Booher
Publisher: Berrett-Koehler Publishers
ISBN: 1626569010
Size: 43.72 MB
Format: PDF, Docs
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Draw Them In, Don't Drive Them Away! People often get promoted to leadership positions without knowing how to communicate an inspiring strategic vision to the people who report to them. So they focus on what they know: tactics, not strategy. As a result, they become stuck in micromanagement mode. Dianna Booher wants to prevent micromanagement before it happens by providing you with the right leadership communication skills. Grounded in extensive research, this book offers practical guidelines to help professionals think, coach, converse, speak, write, meet, and negotiate strategically to deliver results. In thirty-six brief chapters, Booher shows you how to communicate effectively to audiences up and down the organization so you can fulfill your most essential responsibilities as a leader.

Digital Strategies For Powerful Corporate Communications

Author: Paul A. Argenti
Publisher: McGraw Hill Professional
ISBN: 0071606033
Size: 78.18 MB
Format: PDF, Docs
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The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.

Strategic Communications For Nonprofits

Author: Kathy Bonk
Publisher: John Wiley & Sons
ISBN: 9780470443286
Size: 51.87 MB
Format: PDF, ePub, Mobi
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This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

The Power Of Communication

Author: Helio Fred Garcia
Publisher: Pearson Education
ISBN: 013288884X
Size: 49.11 MB
Format: PDF, Kindle
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Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. This book builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication. The author reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. He also teaches how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. He shows how to take the initiative and control the agenda, respond to events with speed and focus, use the power of maneuver, prepare and plan, and put it all together, in order to become a "habitually strategic" communicator.

Digital Leadership

Author: Eric Sheninger
Publisher: Corwin Press
ISBN: 1483339963
Size: 66.99 MB
Format: PDF, ePub, Mobi
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Move leadership into the digital age Digital leadership is a strategic mindset and set of behaviors that leverages resources to create a meaningful, transparent, and engaging school culture. It takes into account recent changes such as ubiquitous connectivity, open-source technology, mobile devices, and personalization to dramatically shift how schools have been run and structured for over a century. Leading in education becomes exponentially powerful when using technology to your advantage. Eric Sheninger—“Principal Twitter”—shares his Pillars of Digital Leadership to help readers Transform school culture by initiating sustainable change Use free social media tools to improve communication, enhance public relations, and create a positive brand presence Integrate digital tools into the classroom to increase student engagement and achievement Facilitate professional learning and access new opportunities and resources The time is now, whether you are a building level or teacher leader, to boldly move schools forward in the digital age.

Building Commitment To Reform Through Strategic Communication

Author: Cecilia Caba ero-Verzosa
Publisher: World Bank Publications
ISBN: 9780821376225
Size: 70.70 MB
Format: PDF, Docs
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Strategic communication is a powerful tool for creating broad-based support for reform and change initiatives. Much has been written about why communication matters in reform efforts, but there is scant material available to help those who manage reforms apply communication concepts and approaches to their own programs and policy-reform initiatives. 'Building Commitment to Reform through Strategic Communication' attempts to bridge that gap. The authors present a pragmatic and systematic approach for reformers ready to use communication strategically to achieve their reform goals. The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early stages of the development of change programs, reformers gain an even deeper understanding of the stakeholders perspectives on the reforms, which influence stakeholder opposition or support for them. Such understanding will not only be instructive, but possibly transformative for both change agents and those stakeholders whose support is critical to the success of reform. Reform agents may recognize the source of stakeholder resistance and be able to revise reform goals and redesign change interventions. Stakeholders who have a shared understanding of why the status quo is not acceptable and change is necessary are more likely to create coalitions of committed allies and supporters who will work together to achieve reform goals. This workbook illustrates how the decision tool can be used for various types of change and reform initiatives from policy reform, to country and donor partnership agreements, to sectoral reforms. Tested and used in learning interventions across cultures, regions, and sectors, the tool has been used successfully by teams in government, nongovernmental organizations, the business sector, and donor agencies. The book will be of great interest to readers working in all of these areas.

The Strategic Leader S Roadmap

Author: Harbir Singh
Publisher: Wharton Digital Press
ISBN: 161363076X
Size: 61.49 MB
Format: PDF, Docs
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"We can all become strategic leaders if we stay on the right path." —Harbir Singh & Michael Useem Even a strong leader can flounder without an effective strategy, and the most powerful strategy can fail without the right leader. Only those who master and integrate both skills can effectively navigate the challenges that lay ahead for today's organizations. The Strategic Leader's Roadmap, by Wharton management professors Harbir Singh and Michael Useem, offers a 6-point checklist for leading strategically that will help managers strengthen their capacity to develop strategy and to lead its execution. Drawing on one-on-one interviews with CEOs, in-depth research, and their experience teaching today's executives and tomorrow's leaders, Singh and Useem take readers into the offices—and mindsets—of some of today's foremost strategic leaders, including: Carlos Ghosn, chief executive officer of Nissan Indra Nooyi, chief executive of PepsiCo Jack Ma, founder and chief executive of Alibaba Group John Chambers, executive chairman of Cisco Systems Fast-reading and inspiring, The Strategic Leader's Roadmap will enable leaders at all levels to master today's most vital capability.