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Success Secrets Of The Online Marketing Superstars

Author: Mitch Meyerson
Publisher: Entrepreneur Press
ISBN: 1613083025
Size: 48.66 MB
Format: PDF, ePub, Docs
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Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

Success Secrets Of Social Media Marketing Superstars

Author: Mitch Meyerson
Publisher: Entrepreneur Press
ISBN: 1599183773
Size: 56.92 MB
Format: PDF, Kindle
View: 5916
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“An amazing book – top social media professionals provide the ‘inside’ tips on how they stay on top and stay organized. Filled with specific tricks, tips and strategies to cut the clutter and build your business, you really want to read this one.” --Dave Evans, Author of Social Media Marketing: An Hour a Day Revelations from Top Social Media Revolution Leaders Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: Proven tips and tactics from 20+ top social media marketers The biggest mistakes businesses make with social media and how to fix them Actionable plans for all areas including social networks, blogs, web TV and mobile marketing Real-world case studies, best practices and proven techniques from the experts Detailed list of resources Contributions from World-Class Social Media Experts: Keith Ferrazi & Tahl Raz: Relationship Strategy Brian Clark: Psychology of Social Media Mitch Meyerson: Online Marketing Ann Handley: Creating Content Gary Vaynerchuk: Building Mega-Followings Andy Willbes: Personality Chris Brogan: Building Communities Joel Comm: Success Qualities Craig Valentine: Communicate with Impact Starr Hall: Building Profits Dan Janal: PR Strategies Michael Stelzner: Go Viral Denise Wakeman: Business Blogs Mari Smith: Facebook Deborah Cole Micek: Twitter Barbara Rozgonyi: LinkedIn Julie Perry: YouTube Paul Colligan: Podcasting Chris Garrett: Social Bookmarking Kim Dushinski: Mobile Marketing Shama Kabani: Online Video Dave Evans: One Hour a Day

Mastering Online Marketing

Author: Mitch Meyerson
Publisher: Entrepreneur Press
ISBN: 1599181517
Size: 15.54 MB
Format: PDF, ePub
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Learn to avoid the #1 problem that plagues most online businesses--an under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagon--but despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Hundreds of proven strategic and tactics, as well as dozens of time-saving web resources, help you jumpstart the process. The authors reveal the 10 most common e-commerce mistakes and offer fail-safe strategies for avoiding them. Innovative automation strategies save you time and money and help you create new streams of passive income. Featuring current technology--including Web 2.0 innovations, web conferencing, podcasts, blogging and more--this comprehensive manual puts website owners on the road to profitability.

Guerilla Marketing Des 21 Jahrhunderts

Author: Jay Conrad Levinson
Publisher: Campus Verlag
ISBN: 3593411695
Size: 65.48 MB
Format: PDF, ePub, Mobi
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Kleiner Einsatz, große Wirkung Einfallsreiche Werbeaktionen, die möglichst wenig Geld kosten - das ist der Grundgedanke des Guerilla Marketings. Der Marketing-Experte Jay C. Levinson präsentiert in diesem Standardwerk sein revolutionäres Konzept: kreative Ideen und Aktionen, die mit kleinem Mitteleinsatz große Wirkungen erzeugen. Dabei zieht er alle Register und beweist anhand vieler praktischer Beispiele, wie einfach es ist, Chancen für sich zu nutzen und das Marketing schneller, schlanker, flexibler und effektiver zu machen.

Instrumente Des Online Marketings Vom Web 1 0 Zum Web 2 0

Author: Martin Spicker
Publisher: GRIN Verlag
ISBN: 3656884188
Size: 68.76 MB
Format: PDF, Mobi
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Akademische Arbeit aus dem Jahr 2007 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Hochschule Niederrhein in Mönchengladbach , Sprache: Deutsch, Abstract: Derzeit scheint es nicht möglich, Online-Marketing losgelöst vom Offline-Marketing, also klassisches Marketing zu betrachten. Vielmehr muss berücksichtigt werden, dass eine Verzahnung dieser beiden Elemente durch eine integrierte Kommunikation gewährleistet wird. Es ist immer wieder notwendig, offline in Printanzeigen, Geschäftsbriefen, Flyern und sonstigen Werbeträgern auf das Internet-Angebot hinzuweisen. Zudem muss man Unterschiede in der Art und Positionierung der werblichen Ansprache für die gewünschte Zielgruppe berücksichtigen, je nachdem, ob man eine Corporate Site als eine Darstellung des Unternehmens oder eine Marketing Site als Darstellung der Produkte und Leistungen bewirbt. Aus dem Inhalt: - Entwicklung des Online-Marketings vom Web 1.0 zum Web 2.0 - Suchmaschinen-Marketing - Viral Marketing - Bannerwerbung

Guerrilla Marketing On The Internet

Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 161308031X
Size: 59.40 MB
Format: PDF, ePub, Docs
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The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology

The Best Of Guerrilla Marketing

Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 1613081650
Size: 40.48 MB
Format: PDF, ePub, Mobi
View: 471
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Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com

Digitales Marketing F R Dummies

Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 3527812466
Size: 70.85 MB
Format: PDF, Kindle
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Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Die Kreativit Ts Ag

Author: Ed Catmull
Publisher: Carl Hanser Verlag GmbH Co KG
ISBN: 3446440615
Size: 67.23 MB
Format: PDF, Mobi
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Für jedes Unternehmen stehen Innovation und Kreativität ganz oben auf der Wunschliste. Doch nur wenige schaffen es, immer wieder Neues zu entwickeln. Pixar ist eines dieser Unternehmen. Die Pixar Animation Studios schreiben seit über 25 Jahren Erfolgsgeschichte mit Blockbustern wie "Toy Story", "Findet Nemo", "Cars" und vielen mehr. Ed Catmull, einer der Gründer von Pixar, gibt in seinem Buch tiefe Einblicke in die Unternehmensführung und das Management dieses außergewöhnlichen Unternehmens. Er zeigt, wie man mit Unsicherheit umgeht, zerstörerische Kräfte überwindet – und warum man viel mehr erreicht, wenn man den Mitarbeitern Freiheit gibt, statt sie zu kontrollieren.