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Superconnected The Internet Digital Media And Techno Social Life

Author: Mary Chayko
Publisher: SAGE Publications
ISBN: 1506394833
Size: 34.15 MB
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Superconnected: The Internet, Digital Media, and Techno-Social Life, Second Edition brings together the latest research from many relevant fields to examine how contemporary social life is mediated by various digital technologies: the internet, social media, and mobile devices. The book explores such topics as how digital technology led to the modern information age, information sharing and surveillance, how digital media shape socialization and development of the self, digital divides that separate groups in society, and the impact of digital media across social institutions. The author’s clear, nontechnical discussions and interdisciplinary synthesis make Superconnected an essential text for any course that examines how social life is affected when information and communication technology enter the picture. Dr. Mary Chayko is a sociologist, Teaching Professor of Communication and Information, and Director of Undergraduate Interdisciplinary Studies at the School of Communication and Information (SC&I) at Rutgers University. For more on the author and for instructor resources, visit her book blog at http://superconnectedblog.com. New to the Edition Current events, the latest statistics and new research findings are reflected throughout the book, including richly-detailed sections on the rise of “fake” news and information, the human-machine relationship, and the history and implications of the “dark web” and the “deep web.” The book’s companion blog, superconnectedblog.com, now includes customizable lecture slides and discussion questions for each chapter. Short podcasts, recorded by the author and posted to her blog, provide fun, unique points of access to every chapter.

Social Media

Author: Christian Fuchs
Publisher: SAGE
ISBN: 1473987490
Size: 50.14 MB
Format: PDF, ePub, Docs
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This book equips students with the critical thinking they need to understand the complexities and contradictions of social media and make informed judgements. The second edition explores the sharing economy of Uber and Airbnb and social media in China.

The Social Life Of Gender

Author: Raka Ray
Publisher: SAGE Publications
ISBN: 148331300X
Size: 31.66 MB
Format: PDF, ePub
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The Social Life of Gender provides a comprehensive approach to gender as an organizing principle of institutions, history, and unequal interpersonal relations. This new title will develop students’ capacity to use gender analysis to question social life more broadly, by presenting a critical sociology based on the unique insights gleaned from the study of gender. Through bold, concise, and intellectually generative writing, the authors explore culture, geopolitics, and the economy, providing students with a succinct, accessible, and critical grasp of core debates in the sociology of gender.

Social Marketing To The Business Customer

Author: Paul Gillin
Publisher: John Wiley & Sons
ISBN: 0470939737
Size: 23.76 MB
Format: PDF, ePub
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The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!

Social Movements And Their Technologies

Author: Stefania Milan
Publisher: Springer
ISBN: 1137313544
Size: 47.26 MB
Format: PDF, ePub
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Now in paperback for the first time, Social Movements and their Technologies explores the interplay between social movements and their 'liberated technologies'. It analyzes the rise of low-power radio stations and radical internet projects ('emancipatory communication practices') as a political subject, focusing on the sociological and cultural processes at play. It provides an overview of the relationship between social movements and technology, and investigates what is behind the communication infrastructure that made possible the main protest events of the past fifteen years. In doing so, Stefania Milan illustrates how contemporary social movements organize in order to create autonomous alternatives to communication systems and networks, and how they contribute to change the way people communicate in daily life, as well as try to change communication policy from the grassroots. She situates these efforts in a historical context in order to show the origins of contemporary communication activism, and its linkages to media reform campaigns and policy advocacy.

Social Media Freaks

Author: Dustin Kidd
Publisher: Routledge
ISBN: 0429976917
Size: 20.27 MB
Format: PDF, Docs
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Social media has been transforming American and global cultural life for over a decade. It has flattened the divide between producer and audience found in other forms of culture while also enriching some massive corporations. At the core of Social Media Freaks is the question: Does social media reproduce inequalities or is it a tool for subverting them? Social Media Freaks presents a virtual ethnography of social media, focusing on issues of identity and inequality along five dimensions-race, class, gender, sexuality, and disability. It presents original and secondary findings, while also utilizing social theory to explain the dynamics of social media. It teaches readers how to engage social media as a tool for social activism while also examining the limits of social media's value in the quest for social change.

Digitized Lives

Author: T.V. Reed
Publisher: Routledge
ISBN: 1136690034
Size: 48.38 MB
Format: PDF, ePub, Docs
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In a remarkably short period of time the Internet and associated digital communication technologies have deeply changed the way millions of people around the globe live their lives. But what is the nature of that impact? In chapters examining a broad range of issues—including sexuality, politics, education, race, gender relations, the environment, and social protest movements—Digitized Lives seeks answers to these central questions: What is truly new about so-called "new media," and what is just hype? How have our lives been made better or worse by digital communication technologies? In what ways can these devices and practices contribute to a richer cultural landscape and a more sustainable society? Cutting through the vast—and often contradictory—literature on these topics, Reed avoids both techno-hype and techno-pessimism, offering instead succinct, witty and insightful discussions of how digital communication is impacting our lives and reshaping the major social issues of our era. The book argues that making sense of digitized culture means looking past the glossy surface of techno gear to ask deeper questions about how we can utilize technology to create a more socially, politically, and economically just world. Companion website available at: culturalpolitics.net/digital_cultures

Digital Drawing For Landscape Architecture

Author: Bradley Cantrell
Publisher: John Wiley & Sons
ISBN: 1118933087
Size: 73.43 MB
Format: PDF, Mobi
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Combine traditional techniques with modern media for more communicative renderings Digital Drawing for Landscape Architecture: Contemporary Techniques and Tools for Digital Representation in Site Design, Second Edition bridges the gap between traditional analog and new digital tools by applying timeless concepts of representation to enhance design work in digital media. The book explores specific techniques for creating landscape designs, including digitally rendered plans, perspectives, and diagrams, and the updated second edition offers expanded coverage of newer concepts and techniques. Readers will gain insight into the roles of different drawings, with a clear emphasis on presenting a solid understanding of how diagram, plan, section, elevation, and perspective work together to present a comprehensive design approach. Digital rendering is faster, more efficient, and more flexible than traditional rendering techniques, but the design principles and elements involved are still grounded in hand-rendering techniques. Digital Drawing for Landscape Architecture exploits both modalities to help designers create more beautiful, accurate, and communicative drawings in a professional studio environment. This second edition contains revised information on plan rendering techniques, camera matching workflow, and color selection, along with brand new features, like: Time-based imagery and tools Workflow integration techniques Photoshop and Illustrator task automation Over 400 updated images, plus over 50 new examples of award-winning work The book takes a tutorial-based approach to digital rendering, allowing readers to start practicing immediately and get up to speed quickly. Communication is a vital, but often overlooked component of the design process, and designers rely upon their drawings to translate concepts from idea to plan. Digital Drawing for Landscape Architecture provides the guidance landscape designers need to create their most communicative renderings yet.

Adobe Photoshop Cs6 Book For Digital Photographers

Author: Scott Kelby
Publisher: Peachpit Press
ISBN: 0133014770
Size: 80.45 MB
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ARE YOU READY FOR AN AMAZING NEW VERSION OF THE PHOTOSHOP BOOK THAT BREAKS ALL THE RULES? Scott Kelby, Editor and Publisher of Photoshop User magazine–and the best-selling Photoshop author in the world today–once again takes this book to a whole new level as he uncovers more of the latest, most important, and most useful Adobe Photoshop CS6 techniques for digital photographers. This major update to his award-winning, record-breaking book does something for digital photographers that’s never been done before–it cuts through the bull and shows you exactly “how to do it.” It’s not a bunch of theory; it doesn’t challenge you to come up with your own settings or figure it out on your own. Instead, Scott shows you step by step the exact techniques used by today’s cutting-edge digital photographers, and best of all, he shows you flat-out exactly which settings to use, when to use them, and why. That’s why the previous editions of this book are widely used as the official study guides in photography courses at colleges and universities around the world. LEARN HOW THE PROS DO IT Each year, Scott trains thousands of professional photographers on how to use Photoshop, and almost without exception they have the same questions, the same problems, and the same challenges–and that’s exactly what he covers in this book. You’ll learn: The sharpening techniques the pros really use. The pros’ tricks for fixing the most common digital photo problems fast! The step-by-step setup for getting what comes out of your printer to match exactly what you see onscreen. How to process HDR (High Dynamic Range) images using CS6’s Merge to HDR Pro. How to master CS6’s Content-Aware features. How to use Photoshop CS6’s new video editing features to make movies from your DSLR videos. How to process RAW images like a pro (plus how to take advantage of all the new Camera Raw features in CS6!). The latest Photoshop special effects for photographers (there’s a whole chapter just on these!). A host of shortcuts, workarounds, and slick “insider” tricks to send your productivity through the roof! Plus, Scott includes a special bonus chapter with his own CS6 workflow, from start to finish, and each chapter ends with a Photoshop Killer Tips section, packed with timesaving, job-saving tips that make all the difference. If you’re a digital photographer, and if you’re ready to learn all the “tricks of the trade”–the same ones that today’s leading pros use to correct, edit, sharpen, retouch, and present their work—then you’re holding the book that will do just that. Note from the publisher: August 9, 2012: All binding issues mentioned in our July 31, 2012 note below have been resolved. Thank you. July 31, 2012: We have encountered issues with the binding in our initial print run of this book. If you have purchased a copy of the book you are not happy with, please return it to the store where you made your purchase to request a replacement copy right away. We apologize for the inconvenience and appreciate your patience.