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Survey Research Methods

Author: Floyd J Fowler, Jr
Publisher: SAGE Publications
ISBN: 1483323595
Size: 35.25 MB
Format: PDF
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The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.

Survey Research Methods

Author: Floyd J Fowler, Jr
Publisher: SAGE Publications
ISBN: 1483343480
Size: 52.62 MB
Format: PDF, Kindle
View: 4419
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The Fourth Edition of the bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd J. Fowler Jr. provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. Key Features Covers the expansion of cell phone use and legislation regarding them; this offers survey researchers guidance as to policy implications and practical application Expands the coverage of web-based and online surveys as well as the latest resources available to the beginning and expert researcher Offers in-depth discussion of non-response and sample size issues, especially as they relate to power Focuses on data analysis, especially with regard to bivariate and multivariate approaches. Fowler walks students and researchers through the various types of analyses one would do once the data are ready to analyze. Provides a list of strengths and weaknesses for each of the different types of survey data collection, including the more recent web-based approaches Includes updated references and survey examples that offer various levels of students and researchers other exemplary literature and models Survey Research Methods, Fourth Edition gives compact, yet comprehensive coverage, making it an ideal companion or beginning text. Praise for Floyd J. Fowler, Jr. and the previous edition: "Fowler is smart, straightforward, and sensible in writing about research methodology. Students have a lot to gain from his wisdom and experience." —Mark Berends, Vanderbilt University

Improving Survey Questions

Author: Floyd J. Fowler
Publisher: SAGE
ISBN: 9780803945838
Size: 28.32 MB
Format: PDF, ePub, Mobi
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What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers how to write good questions aimed at collecting information about objective facts and events, measuring subjective phenomena, some alternative methods for attacking common measurement problems, how to evaluate the extent to which questions are consistently understood and administered, and how to evaluate the data resulting from a set of questions.

The Sage Handbook Of Applied Social Research Methods

Author: Leonard Bickman
Publisher: SAGE
ISBN: 1412950317
Size: 41.50 MB
Format: PDF, ePub, Mobi
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The SAGE Handbook of Applied Social Research Methods, Second Edition provides students and researchers with the most comprehensive resource covering core methods, research designs, and data collection, management, and analysis issues. This thoroughly revised edition continues to place critical emphasis on finding the tools that best fit the research question given the constraints of deadlines, budget, and available staff. Each chapter offers key guidance on how to make intelligent and conscious tradeoffs so that one can refine and hone the research question as new knowledge is gained, unanticipated obstacles are encountered, or contextual shifts take place - all key elements in the iterative nature of applied research. Each chapter has been enhanced pedagogically to include more step-by-step procedures, specific, rich yet practical examples from various settings to illustrate the method, parameters to define when the method is most appropriate and when it is not appropriate, and greater use of visual aids (graphs, models, tip boxes) to provide teaching and learning tools. - twenty core chapters written by research experts that cover major methods and data analysis issues across the social and behavioral sciences, education, and management; - emphasis on applying research techniques, particularly in "real-world" settings in which there are various data, money, time, and political constraints; - new chapters on mixed methods, qualitative comparative analysis, concept mapping, and internet data collection; - a newly developed section that serves as a guide for students who are navigating through the book and attempting to translate the chapters into action; - a new Instructor's Resources CD, with relevant journal articles, test questions, and exercises to aid the instructor in developing appropriate course materials.

Case Study Research

Author: Robert K. Yin
Publisher: SAGE
ISBN: 1412960991
Size: 75.85 MB
Format: PDF, Mobi
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Providing a complete portal to the world of case study research, the Fourth Edition of Robert K. Yin’s bestselling text Case Study Research offers comprehensive coverage of the design and use of the case study method as a valid research tool. This thoroughly revised text now covers more than 50 case studies (approximately 25% new), gives fresh attention to quantitative analyses, discusses more fully the use of mixed methods research designs, and includes new methodological insights. The book’s coverage of case study research and how it is applied in practice gives readers access to exemplary case studies drawn from a wide variety of academic and applied fields. Key Features of the Fourth Edition Highlights each specific research feature through 44 boxed vignettes that feature previously published case studies Provides methodological insights to show the similarities between case studies and other social science methods Suggests a three-stage approach to help readers define the initial questions they will consider in their own case study research Covers new material on human subjects protection, the role of Institutional Review Boards, and the interplay between obtaining IRB approval and the final development of the case study protocol and conduct of a pilot case Includes an overall graphic of the entire case study research process at the beginning of the book, then highlights the steps in the process through graphics that appear at the outset of all the chapters that follow Offers in-text learning aids including “tips” that pose key questions and answers at the beginning of each chapter, practical exercises, endnotes, and a new cross-referencing table Case Study Research, Fourth Edition is ideal for courses in departments of Education, Business and Management, Nursing and Public Health, Public Administration, Anthropology, Sociology, and Political Science.

Mail Surveys

Author: Thomas W. Mangione
Publisher: SAGE
ISBN: 9780803946637
Size: 34.69 MB
Format: PDF, ePub, Mobi
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Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.

Applied Survey Methods

Author: Jelke Bethlehem
Publisher: John Wiley & Sons
ISBN: 9780470494981
Size: 71.90 MB
Format: PDF, ePub
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A complete, hands-on guide to the use of statistical methods for obtaining reliable and practical survey research Applied Survey Methods provides a comprehensive outline of the complete survey process, from design to publication. Filling a gap in the current literature, this one-of-a-kind book describes both the theory and practical applications of survey research with an emphasis on the statistical aspects of survey methods. The book begins with a brief historic overview of survey research methods followed by a discussion that details the needed first steps for carrying out a survey, including the definition of a target population, the selection of a sampling frame, and the outline of a questionnaire with several examples that include common errors to avoid in the wording of questions. Throughout the book, the author provides an accessible discussion on the methodological problems that are associated with the survey process, outlining real data and examples while also providing insight on the future of survey research. Chapter coverage explores the various aspects of the survey process and the accompanying numerical techniques, including: Simple and composite sampling designs Estimators Data collection and editing The quality of results The non-response problem Weighting adjustments and methods Disclosure control The final chapter addresses the growing popularity of Web surveys, and the associated methodological problems are discussed, including solutions to common pitfalls. Exercises are provided throughout with selected answers included at the end of the book, while a related Web site features additional solutions to exercises and a downloadable demo version of the Blaise system of computer-assisted interviewing. Access to the freely available SimSam software is also available on the related Web site and provides readers with the tools needed to simulate samples from finite populations as well as visualize the effects of sample size, non-response, and the use of different estimation procedures. Applied Survey Methods is an excellent book for courses on survey research and non-response in surveys at the upper-undergraduate and graduate levels. It is also a useful reference for practicing statisticians and survey methodologists who work in both government and private research sectors.

Standardized Survey Interviewing

Author: Floyd J. Fowler, Jr.
Publisher: SAGE
ISBN: 9780803930933
Size: 67.18 MB
Format: PDF, Docs
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A practical guide to producing standardized, and reliable, interviews, this volume represents a blending of social science theories of interviewing dynamics, the authors' own extensive research on interview-related error and research evidence from other prominent methodologists.

Practical Sampling

Author: Gary T. Henry
Publisher: SAGE Publications
ISBN: 1506320341
Size: 64.59 MB
Format: PDF, Kindle
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Practical Sampling provides guidance for researchers dealing with the everyday problems of sampling. Using the practical design approach Henry integrates sampling into the overall research design and explains the interrelationships between research and sampling choices. The style is concise and narrative; mathematical presentations are limited to necessary formulas; and calculations are kept to the absolute minimum, making it very approachable for any researcher.

Scale Development

Author: Robert F. DeVellis
Publisher: SAGE Publications
ISBN: 1412980445
Size: 62.28 MB
Format: PDF, ePub, Docs
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A best-seller in its previous editions, Scale Development: Theory and Applications, Third Edition has been extensively updated and revised to address changes in the field and topics that have grown in importance. Widely adopted for graduate courses in departments such as Psychology, Public Health, Marketing, Nursing, and Education, this book will prove beneficial to applied researchers across the social sciences.