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The 30 Day Mba In Marketing

Author: Colin Barrow
Publisher: Kogan Page Publishers
ISBN: 0749474998
Size: 64.21 MB
Format: PDF, Docs
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The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online resources that enable you to test your own knowledge. It also provides an invaluable guide to finding further information and free resources on each topic covered.

The 30 Day Mba

Author: Colin Barrow
Publisher: Kogan Page Publishers
ISBN: 0749474971
Size: 67.64 MB
Format: PDF, ePub, Mobi
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Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this fourth edition of the hugely successful The 30 Day MBA shows you how to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - The 30 Day MBA also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Chilango, TomTom, Heinz, Hotel Chocolat, Shell, The Card Factory and Addidas among others. Including a range of free online questions and answers that enable you to self-assess your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

The 30 Day Mba In International Business

Author: Colin Barrow
Publisher: Kogan Page Publishers
ISBN: 0749475439
Size: 42.78 MB
Format: PDF, Mobi
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As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, Shell, Innocent Drinks, Ford, Match.com and Ryanair, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. It covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management. The 30 Day MBA in International Business is packed with links to free resources from the top business schools as well an online list of sources to keep you informed on all the key business issues.

The 30 Day Mba In Business Finance

Author: Colin Barrow
Publisher: Kogan Page Publishers
ISBN: 0749462167
Size: 44.66 MB
Format: PDF
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The 30 Day MBA in Business Finance provides a complete 'course' in business finance, covering 13 key topics which fall under three main headings - the Fundamentals of Business Finance, Corporate Capital Structures and Financial Strategies and Special Topics. Learn what they teach you at the world's top accountancy firms and Business Schools and why it matters to you. With guidance on understanding financial reports, assessing the credit worthiness of business partners, determining profitable strategies, raising finance and ensuring proper records, this book contains everything you need to eliminate gaps in your financial knowledge, think like a financial strategist, move out of your disciplinary straight jacket and become a top manager.

Winning

Author: Jack Welch
Publisher: Campus Verlag
ISBN: 3593423359
Size: 40.22 MB
Format: PDF, ePub, Docs
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Mit diesem Buch erhalten Sie das E-Book inklusive! Jack Welch ist die größte lebende Managementlegende. General Electric wurde unter seiner Führung eines der erfolgreichsten Unternehmen der Welt. In »Winning« gibt er sein fundiertes Wissen weiter – handfeste, erprobte und garantiert wirksame Methoden – die ihn bis heute weltweit einflussreich machen. Welch verrät, was zu tun ist, um als Manager außergewöhnlich erfolgreich zu werden. »Sie werden nie wieder ein anderes Managementbuch benötigen!« Warren Buffett

Der Real Life Mba

Author: Jack Welch
Publisher: Redline Wirtschaft
ISBN: 3864148677
Size: 68.60 MB
Format: PDF, ePub
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Suzy und Jack Welch haben unzählige Unternehmen auf der ganzen Welt analysiert und festgestellt, dass sich die entscheidenden Herausforderungen des Unternehmensalltags meist nicht durch gelernte Theorien, sondern oft nur durch konkretes Handeln lösen lassen. Ihr neues Buch Der Real-Life MBA beschäftigt sich aus diesem Grund mit den häufigsten Fallstricken des Alltags und setzt dort an, wo Theorien, Konzepte und Ideologien aufhören. Der legendäre Unternehmenslenker und die anerkannte Redakteurin des Harvard Business Review zeigen in ihrem neuen Bestseller all das, was man so an der Business-School nicht lernt. In der Wirtschaft Erfolg zu haben, hängt letztlich immer davon ab, dass man in der Lage ist, die alltäglichen Probleme und Aufgaben zu bewältigen. Und wer könnte hier bessere Tipps für Beruf und Karriere geben als Jack und Suzy Welch?

Gmat F R Dummies

Author: Scott A. Hatch
Publisher: John Wiley & Sons
ISBN: 3527642277
Size: 43.41 MB
Format: PDF, ePub
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Graut Ihnen vor dem GMAT? Keine Panik! Mit "GMAT f?r Dummies" k?nnen Sie sich systematisch auf die GMAT-Fragen einstellen und so Ihre Testpunktzahl nach oben treiben. Sie lernen, nach GMAT-Art zu denken, Texte und knifflige Korrekturaufgaben zu entschl?sseln, hervorragende Essays zu schreiben und die GMAT-Mathematikaufgaben analytisch zu l?sen. Au?erdem finden Sie in diesem Buch zwei komplette ?bungspr?fungen f?r Ihre Vorbereitung auf den Test.

Kompass F R Die Seele

Author: Jack Canfield
Publisher:
ISBN: 9783442166664
Size: 80.54 MB
Format: PDF, Docs
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Deutsche Erstveröffentlichung. Vom Autor des Weltbestsellers "Hühnersuppe für die Seele"