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The Art Of Short Form Content

Author: Bryan Cook
Publisher: CRC Press
ISBN: 1317329953
Size: 76.87 MB
Format: PDF, ePub
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The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find: • Interviews with leading short form content creators • Details on how to create everything from a corporate piece to a Super Bowl spot • Strategies for how to quickly attract viewer attention to your content • Extensive information on how to best utilize the craft of film-making in an advertising context • A comprehensive companion website that can be found at www.focalpress.com/cw/cook

Color Correction Handbook

Author: Alexis Van Hurkman
Publisher: Pearson Education
ISBN: 0321929667
Size: 25.37 MB
Format: PDF, Kindle
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The colorist is responsible for the critical final stage of refinement of the film and broadcast image. Using all of the controls modern color correction software provides, colorists refine the mood, create style, add polish to scenes, and breathe life into the visuals. The craft of color correction can take considerable trial and error to learn, while the art of color grading takes years to perfect. Alexis Van Hurkman draws on his wealth of industry experience to provide a thoroughly updated edition of what has become the standard guide to color correction. Using a friendly, clear teaching style and a slew of real-world examples and anecdotes, Alexis demonstrates how to achieve professional results for any project, using any number of dedicated grading applications, or even an editing program's built-in color correction tools. From the most basic methods for evaluating and correcting an overall image to the most advanced targeted corrections and creative stylizations, Color Correction Handbook, Second Edition, is your one-stop guide. Among many valuable concepts and techniques, you'll learn to: * Set up a professional color correction environment using the latest technologies and adhere to the most up-to-date standards * Work with log-encoded media and LUTs * Analyze shots quickly and correct errors of color and exposure * Create idealized adjustments for key features such as skin tone, skies, and product shots * Develop strategies for balancing clips in a scene to match one another for continuity, and grading greenscreen clips destined for visual effects * Master a variety of stylistic techniques used to set a scene's mood * Apply principles of color and contrast to add depth and visual interest * Browse valuable research about memory colors, audience preferences, and critical corrections for achieving appealing skin tones and controlled environments * Follow along with the downloadable files that accompany this book, including HD footage, cross-platform exercises, and project files.

Modern Photoshop Color Workflow

Author: Dan Margulis
Publisher:
ISBN: 9780988280809
Size: 72.86 MB
Format: PDF, Mobi
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Color authority Dan Margulis introduces a disciplined, automated method of obtaining quality images in minutes

Commercial Directing Voodoo

Author: Jordan Brady
Publisher: Createspace Independent Publishing Platform
ISBN: 9781986181020
Size: 39.19 MB
Format: PDF
View: 2789
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Practical filmmaking tips, tricks and philosophies specific to the art and craft of directing commercials for television and the web. Filmmaker Jordan Brady has directed over 1,000 spots and shares his insights from over 20 years filming for advertising.

Grokking The Gimp

Author: Carey Bunks
Publisher: New Riders Pub
ISBN: 9780735709249
Size: 78.86 MB
Format: PDF, ePub, Mobi
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"Grokking the GIMP" is for the serious user of the GNU Image Manipulation Program, a premiere digital image editing and painting program. It covers the GIMP in depth, and complex tasks are intuitively presented and explained using an interactive approach. In addition to emphasizing the theory and core concepts of image manipulation, "Grokking the GIMP" beautifully illustrates the practical aspects of working with digital images. This fully 4-color book presents nine major projects and a collection of many smaller ones that illustrate the core and advanced uses of this powerful open-source application. Numbered steps and an abundance of color images walk the reader through real-world examples of color correction, image enhancement, collage, photo montage, rendering, and Web-graphics creation.

Diversity And Design

Author: Beth Tauke
Publisher: Routledge
ISBN: 1317688511
Size: 67.38 MB
Format: PDF, ePub
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Diversity and Design explores how design - whether of products, buildings, landscapes, cities, media, or systems - affects diverse members of society. Fifteen case studies in television, marketing, product design, architecture, film, video games, and more, illustrate the profound, though often hidden, consequences design decisions and processes have on the total human experience. The book not only investigates how gender, race, class, age, disability, and other factors influence the ways designers think, but also emphasizes the importance of understanding increasingly diverse cultures and, thus, averting design that leads to discrimination, isolation, and segregation. With over 140 full-color illustrations, chapter summaries, discussion questions and exercises, Diversity and Design is a valuable tool to help you understand the importance of designing for all.

Color Correction Look Book

Author: Alexis Van Hurkman
Publisher: Pearson Education
ISBN: 0321988183
Size: 33.15 MB
Format: PDF
View: 5242
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In this follow-up volume to the bestseller Color Correction Handbook, Alexis Van Hurkman walks you through twenty-one categories of creative grading techniques, designed to give you an arsenal of stylizations you can pull out of your hat when the client asks for something special, unexpected, and unique. Each chapter presents an in-depth examination and step-by-step, cross-platform breakdown of stylistic techniques used in music videos, commercial spots, and cinema.

Medicine S Moving Pictures

Author: Leslie J. Reagan
Publisher: University Rochester Press
ISBN: 9781580462341
Size: 23.54 MB
Format: PDF, Kindle
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Original essays by leading media scholars and historians of medicine that explore the rich history of health-related films.

The Digital Matte Painting Handbook

Author: David B. Mattingly
Publisher: John Wiley & Sons
ISBN: 1118078047
Size: 58.89 MB
Format: PDF
View: 199
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The only how-to guide dedicated to mastering the technique of digital matte painting! Matte painting affords seamless integration between an artist’s painting with live action film footage and allows for greater flexibility and creative input in the appearance of movie settings. This unique book reveals a variety of tools and techniques that are both industry and classroom tested and will enhance your existing skill set. Veteran author and instructor David Mattingly walks you through the process of creating a matte painting, starting with rough concept sketches, working out the perspective drawing, adding light and shadow, and texturing all of the elements in the painting. You’ll gradually upgrade to using Adobe After Effects and Autodesk Maya in order to fulfill your matte painting vision. Escorts you through the process of creating a matte painting, starting with the initial concept sketch, adding light and shadow, texturing elements, and incorporating motion and depth Author is an experienced matte artist and teacher and shares a plethora of unique industry- and classroom-tested tools and techniques Features helpful step-by-step instructions accompanied by screen shots and photos to illustrate the process of creating a matte painting Whether you’re creating a background for a studio production, independent film, TV commercial, or YouTube video, The Digital Matte Painting Handbook helps you successfully complete your project. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Sound For Film And Television

Author: Tomlinson Holman
Publisher: CRC Press
ISBN: 1136046100
Size: 12.44 MB
Format: PDF, ePub, Mobi
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Sound for Film and Television, Third Edition provides a thorough introduction to the fascinating field of recording, editing, mixing, and exhibiting film and television sound. It strikes a fine balance between aesthetic and technical content, combining theory and practice to approach sound as both an art and a science. This new edition has been completely updated to reflect the latest advances in HD technology, new hardware and software systems, new distribution methods, wireless sound capture, and more. Also, analog-related content has been reduced and transferred to the chapters covering historical techniques. Sections on troubleshooting and FAQs have been added to help you avoid common pitfalls in sound production. Written by one of Hollywood's leading sound experts, Sound for Film and Television provides a solid grounding in all aspects of the sound process. Basic principles are presented with illustrations demonstrating how they affect the day-to-day activities on a film or television set, in the editing room, and in the mix room. The accompanying audio DVD contains more than 50 tracks that demonstrate practical, real-world examples of key concepts presented in the book. A companion Web site provides further resources and information: http://booksite.focalpress.com/companion/Holman/SoundforFilmandTelevision/ Please use the access code located in the beginning of the book to register for access to the Web site.