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The Better Mousetrap

Author: Simon Pont
Publisher: Kogan Page Publishers
ISBN: 0749466227
Size: 74.91 MB
Format: PDF, ePub, Mobi
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Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice. A provocative and insightful look at the chase, The Better Mousetrap lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice.

Mass Moralizing

Author: Phil Hopkins
Publisher: Lexington Books
ISBN: 0739188526
Size: 33.91 MB
Format: PDF
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Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today’s brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product’s qualities or features. Phil Hopkins explores these narratives’ influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.

Organizational Communication Foundations Challenges And Misunderstandings

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1467288802
Size: 52.59 MB
Format: PDF, ePub, Mobi
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Facts101 is your complete guide to Organizational Communication, Foundations, Challenges, and Misunderstandings. In this book, you will learn topics such as Humanistic Theories of Organizations, Systems Theory, Organizational Culture Theory and Critical Theory, and The Communicative Organization plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Digital State

Author: Simon Pont
Publisher: Kogan Page Publishers
ISBN: 0749468866
Size: 11.19 MB
Format: PDF, Mobi
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What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. Edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before. Contributors include: Faris Yakob, Strategist, creative director, writer, public speaker & geek; former Chief Innovation Officer (MDC Partners); Judd Labarthe, Former Executive Planning Director, Argonauten; Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International; Austen Kay, Co-founder & Joint Managing Director, w00t! Media; Christian Johnsen, Global Strategy Director, Aegis North America, and cocreator of This Place; Hans Andersson, Senior Partner, Forsman & Bodenfors; Tamara Quinn, Head of Intellectual Property, Berwin Leighton Paisner; Nicholas Pont, SVP, PIMCO; Vicki Connerty, Head of Newcast, ZenithOptimedia Australia; Malcolm Hunter, Brand & Communications Consultant, former Chief Strategy Officer (Aegis); Greg Grimmer, Co-founder, Hurrell Moseley Dawson & Grimmer (HDMG); Stefan Terry, Founder of Leap of Being; former Managing Partner, Heavenly Group Ltd

Inventing A Better Mousetrap

Author: Alan Rothschild
Publisher: Maker Media, Inc.
ISBN: 1457187140
Size: 77.18 MB
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Learn about the role that patent models played in American history--and even learn to build your own replica! Patent models, working models required for US patent filings from 1790 to 1880, offer insight into--and inspiration from--a period of intense technological advancement, the Industrial Revolution. The Rothschild Patent Model Collection consists of thousands of patent models, many from the 19th century. This book features the most outstanding of these patent models, and offers deep insight into the cultural, economic, and political history of the United States. This book not only catalogs hundreds of the most compelling models from the collection, but shows you how to build your own replicas of several selected models using Lego, 3D printing, and other materials and techniques.

The Myths Of Creativity

Author: David Burkus
Publisher: John Wiley & Sons
ISBN: 1118611144
Size: 56.28 MB
Format: PDF, Mobi
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Debunking 10 common myths, and drawing on the latest research into how creative individuals and firms succeed, this authoritative resource to overcoming creative obstacles demystifies the processes that drive innovation.

Democracy And Deliberation

Author: James S. Fishkin
Publisher: Yale University Press
ISBN: 9780300051636
Size: 17.57 MB
Format: PDF
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Proposes a new kind of democracy that would give citizens more power in nominating the president by incorporating a national caucus in which a representative sample of American citizens would explore and define issues with the candidates before voting

The Whale And The Reactor

Author: Langdon Winner
Publisher: University of Chicago Press
ISBN: 9780226902098
Size: 35.58 MB
Format: PDF, Docs
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"The questions he poses about the relationship between technical change and political power are pressing ones that can no longer be ignored, and identifying them is perhaps the most a nascent 'philosophy of technology' can expect to achieve at the present time."—David Dickson, New York Times Book Review "The Whale and the Reactor is the philosopher's equivalent of superb public history. In its pages an analytically trained mind confronts some of the most pressing political issues of our day."—Ruth Schwartz Cowan, Isis

A History Of Mass Communication

Author: Irving Fang
Publisher: Taylor & Francis
ISBN: 113604681X
Size: 44.18 MB
Format: PDF, Mobi
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This exciting new text traces the common themes in the long and complex history of mass communication. It shows how the means of communicating grew out of their eras, how they developed, how they influenced the societies of those eras, and how they have continued to exert their influence upon subsequent generations. The book is divided into six periods which are identified as 'Information Revolutions' writing, printing, mass media, entertainment, the 'toolshed' (which we call 'home' now), and the Information Highway. In looking at the ways in which the tools of communication have influenced and been influenced by social change, A History of Mass Communication provides students of media and journalism with a strong sense of the way their chosen field affects how society functions. Providing a broad-based approach to media history, Dr. Fang encourages the reader to take a careful look at where our culture is headed through the tools we use to communicate with one another. A History of Mass Communication is not only the most current text on communication history, but also an invaluable resource for anyone interested in how methods of communication affect society.

Ours To Hack And To Own

Author: Trebor Scholz
Publisher: Or Books
ISBN: 9781944869335
Size: 35.13 MB
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With the rollback of net neutrality, platform cooperativism becomes even more pressing: In one volume, some of the most cogent thinkers and doers on the subject of the cooptation of the Internet, and how we can resist and reverse the process.