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The Business Of Streaming And Digital Media

Author: Dan Rayburn
Publisher: Taylor & Francis
ISBN: 1136036814
Size: 52.83 MB
Format: PDF, ePub, Docs
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This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.

Streaming And Digital Media

Author: Dan Rayburn
Publisher: Taylor & Francis
ISBN: 1136032177
Size: 64.32 MB
Format: PDF, ePub, Mobi
View: 4324
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Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data

Media 2 0 17

Author: Peter D. Csathy
Publisher: BookBaby
ISBN: 0998013218
Size: 26.55 MB
Format: PDF, Docs
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Media 2.0(17) takes you on a journey of how technology has transformed the world of content (Media 2.0), and gives a detailed snapshot of today’s digital media world — including Internet-driven over-the-top (OTT) video, music, virtual reality (VR), augmented reality (AR), and eSports. Digital media expert Peter Csathy identifies today’s digital media leaders, identifies their strengths and risks, and names his “Fearless Five” companies that made the boldest moves in 2016. Csathy also lays out a detailed roadmap of where the digital media world is going in 2017 and beyond via his renown “Top 10” predictions — and identifies concrete strategies and actions to immediately leverage the power of Media 2.0. Throughout, Csathy sprinkles in insights from key leaders in the digital media space via exclusive interviews (CEO Mike Hopkins of Hulu, CEO George Strompolos of Fullscreen, and many others), as well as his trademark humor to make it all entertaining and engaging.

Streaming

Author: Wheeler Winston Dixon
Publisher: University Press of Kentucky
ISBN: 0813142180
Size: 14.27 MB
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Film stocks are vanishing, but the iconic images of the silver screen remain -- albeit in new, sleeker formats. Today, viewers can instantly stream movies on televisions, computers, and smartphones. Gone are the days when films could only be seen in theaters or rented at video stores: movies are now accessible at the click of a button, and there are no reels, tapes, or discs to store. Any film or show worth keeping may be collected in the virtual cloud and accessed at will through services like Netflix, Hulu, and Amazon Instant. The movies have changed, and we are changing with them. The ways we communicate, receive information, travel, and socialize have all been revolutionized. In Streaming, Wheeler Winston Dixon reveals the positive and negative consequences of the transition to digital formatting and distribution, exploring the ways in which digital cinema has altered contemporary filmmaking and our culture. Many industry professionals and audience members feel that the new format fundamentally alters the art, while others laud the liberation of the moving image from the "imperfect" medium of film, asserting that it is both inevitable and desirable. Dixon argues that the change is neither good nor bad; it's simply a fact. Hollywood has embraced digital production and distribution because it is easier, faster, and cheaper, but the displacement of older technology will not come without controversy. This groundbreaking book illuminates the challenges of preserving media in the digital age and explores what stands to be lost, from the rich hues of traditional film stocks to the classic movies that are not profitable enough to offer in streaming formats. Dixon also investigates the financial challenges of the new distribution model, the incorporation of new content such as webisodes, and the issue of ownership in an age when companies have the power to pull purchased items from consumer devices at their own discretion. Streaming touches on every aspect of the shift to digital production and distribution. It explains not only how the new technology is affecting movies, music, books, and games, but also how instant access is permanently changing the habits of viewers and influencing our culture.

Digital Media And Innovation

Author: Richard A. Gershon
Publisher: SAGE Publications
ISBN: 1483322548
Size: 54.29 MB
Format: PDF, Kindle
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Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Spotify Teardown

Author: Maria Eriksson
Publisher: Mit Press
ISBN: 9780262038904
Size: 30.49 MB
Format: PDF, ePub
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An innovative investigation of the inner workings of Spotify that traces the transformation of audio files into streamed experience. Spotify provides a streaming service that has been welcomed as disrupting the world of music. Yet such disruption always comes at a price. Spotify Teardown contests the tired claim that digital culture thrives on disruption. Borrowing the notion of "teardown" from reverse-engineering processes, in this book a team of five researchers have playfully disassembled Spotify's product and the way it is commonly understood. Spotify has been hailed as the solution to illicit downloading, but it began as a partly illicit enterprise that grew out of the Swedish file-sharing community. Spotify was originally praised as an innovative digital platform but increasingly resembles a media company in need of regulation, raising questions about the ways in which such cultural content as songs, books, and films are now typically made available online. Spotify Teardown combines interviews, participant observations, and other analyses of Spotify's "front end" with experimental, covert investigations of its "back end." The authors engaged in a series of interventions, which include establishing a record label for research purposes, intercepting network traffic with packet sniffers, and web-scraping corporate materials. The authors' innovative digital methods earned them a stern letter from Spotify accusing them of violating its terms of use; the company later threatened their research funding. Thus, the book itself became an intervention into the ethics and legal frameworks of corporate behavior.

Intimacy At Work

Author: Stefana Broadbent
Publisher: Routledge
ISBN: 1315426110
Size: 64.46 MB
Format: PDF, ePub
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According to some social critics, the digital age involves a retreat into the isolation of intelligent machines. Acclaimed scholar Stefana Broadbent takes another view, that digital technologies allow people to bring their private lives into the often alienating world of work. Through ethnographic evidence and data gathered from large samples in Europe and the U.S., Intimacy at Work looks at a paradox in modern life: Although human beings today spend so much of their waking hours working, they remain increasingly connected to family and friends—because of digital and social media. This book -shows how portable communications sustain personal networks offering a sense of identity, comfort, support, and enjoyment in the workplace;-demonstrates through numerous case studies that digital technologies provide a kind of “safety net” in times of economic crisis, softening the precariousness of existence;-is a revised edition of a volume published in French (L’Intimité au Travail, 2011), which won the prestigious AFCI Prize for books on business communications.

The Live Streaming Handbook

Author: Peter Stewart
Publisher: Routledge
ISBN: 1351807986
Size: 80.69 MB
Format: PDF, Kindle
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The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he’s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.

The Indian Media Business

Author: Vanita Kohli-Khandekar
Publisher: SAGE Publishing India
ISBN: 8132118014
Size: 48.51 MB
Format: PDF, ePub, Docs
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The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India—print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business. The outstanding feature of the fourth edition is a new chapter on digital media—arguably, the first ever look at digital media from a comprehensive business perspective. This looks at everything from history to business dynamics and the major issues digital media faces in India. This edition tackles regulation with more detail than any of the previous ones. There is one large case study on the quality of regulation in India and several caselets such as the ones on copyright law, defamation law and how it works for social media. This edition also contains more caselets than the previous editions. There are caselets on the changes in readership methodology, on the trouble with news broadcasting and on the rising power of Hindi newspapers and the impact of digital on both print and TV among others.