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The Business Of Streaming And Digital Media

Author: Dan Rayburn
Publisher: Taylor & Francis
ISBN: 1136036814
Size: 50.53 MB
Format: PDF, Kindle
View: 4713
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This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.

Streaming And Digital Media

Author: Dan Rayburn
Publisher: Taylor & Francis
ISBN: 1136032177
Size: 67.51 MB
Format: PDF, ePub
View: 3390
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Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data

Digital Media And Innovation

Author: Richard A. Gershon
Publisher: SAGE Publications
ISBN: 1483322548
Size: 21.32 MB
Format: PDF, Mobi
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Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Policy And Marketing Strategies For Digital Media

Author: Yu-li Liu
Publisher: Routledge
ISBN: 1317744101
Size: 53.35 MB
Format: PDF, ePub, Docs
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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Streaming Media Demystified

Author: Topic
Publisher: McGraw Hill Professional
ISBN: 9780071388771
Size: 71.49 MB
Format: PDF, Mobi
View: 3623
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The experts predict that the opening of broadcast internet connections and 3G wireless capabilities will drive the adoption of streaming media to 75% of all broadcasting and e-commerce firms by the end of 2003. Author Mark Topic offers the fast, reliable, and painless way to get the lowdown on the streaming video over the internet (both wired and wireless)--he thoroughly examines the technologies, protocols, and business models on this next giant happening in the world of video and telecom. * Internet protocols for delivering streaming media * Audio and video compression schemes * Covers MPEG-4 and MPEG-7 * Discusses digital rights management * Details Metadata

Hands On Guide To Webcasting

Author: Steve Mack
Publisher: Taylor & Francis
ISBN: 0240807545
Size: 64.85 MB
Format: PDF, Mobi
View: 6831
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In "The Hands on Guide to Live Webcasting," industry experts address the fastest-growing application for streaming media in all environments from corporations to educational applications--and teach you how to effectively reach your audience. By providing an end-to-end technical overview of the webcasting process, this guide provides both the depth and breadth necessary for mastery of the subject. Webcasting can save valuable resources but many consumers would rather suffer the consequences than attempt to decipher the little information heretofore available on the subject. Now, in one authoritative guide, lies all the answers to saving money, time, and space for your enterprise through webcasting. * Helps you to reach more people, more effectively * This book features the triple threat--breadth, depth, and authority * Step-by-step instructions and advice unique to the technical and business challenges of webcasting * Case studies explore webcasting in corporate, educational, institutional, and consumer environments

The Mpeg Representation Of Digital Media

Author: Leonardo Chiariglione
Publisher: Springer Science & Business Media
ISBN: 9781441961846
Size: 41.87 MB
Format: PDF, ePub
View: 7680
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More and more information, audio and video but also a range of other information type, is generated, processed and used by machines today, even though the end user may be a human. The result over the past 15 years has been a substantial increase in the type of information and change in the way humans generate, classify, store, search, access and consume information. Conversion of information to digital form is a prerequisite for this enhanced machine role, but must be done having in mind requirements such as compactness, fidelity, interpretability etc. This book presents new ways of dealing with digital information and new types of digital information underpinning the evolution of society and business.

Introduction To Digital Media

Author: Adam Arvidsson
Publisher: Wiley-Blackwell
ISBN: 1119276217
Size: 64.37 MB
Format: PDF, Docs
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New and updated English translation of the highly successful book on digital media This book introduces readers to the vast and rich world of digital media. It provides a strong starting point for understanding digital media’s social and political significance to our culture and the culture of others—drawing on an emergent and increasingly rich set of empirical and theoretical studies on the role and development of digital media in contemporary societies. Touching on the core points behind the discipline, the book addresses a wide range of topics, including media economics, online cooperation, open source, social media, software production, globalization, brands, marketing, the cultural industry, labor, and consumption. Presented in six sections—Media and Digital Technologies; The Information Society; Cultures and Identities; Digital Collaboration; Public Sphere and Power; Digital Economies—the book offers in-depth chapter coverage of new and old media; network infrastructure; networked economy and globalization; the history of information technologies; the evolution of networks; sociality and digital media; media and identity; collaborative media; open source and innovation; politics and democracy; social movements; surveillance and control; digital capitalism; global inequalities and development; and more. Delivers a reliable, compact and quick introduction to the core issues analyzed by digital culture studies and sociology of information societies Interweaves main topics and theories with several examples and up-to-date case studies, often linked to our everyday lives on the internet, as well as suggestions for further readings Anchors examples to discussions of the main sociological, political, and anthropological theoretical approaches at stake to help students make sense of the changes brought about by digital media Uses critical sociological and political theory alongside every day examples to discuss concepts such as online sociality, digital labor, digital value creation, and the reputation economy Clear and concise throughout, Introduction to Digital Media is an excellent primer for those teaching and studying digital culture and media.