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Die Enkodierung Und Dekodierung Piktorieller Werbebotschaften

Publisher: Springer-Verlag
ISBN: 3663120376
Size: 51.49 MB
Format: PDF, ePub
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Der Autor verknüpft für den wichtigsten Kommunikationskanal der Werbung, die Bilder, zentrale Konzepte der Semiotik (z. B. Zeichen, Kodes) und der Kognitionswissenschaft (z. B. Schemata, mentale Modelle, Verarbeitungsebenen).

Consumer Behavior

Author: Wayne D. Hoyer
Publisher: Cengage Learning
ISBN: 1337514802
Size: 64.81 MB
Format: PDF, Kindle
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The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, readers examine the latest research and business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Readers review controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables today’s learners to master the skills they need. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Persuasive Advertising

Author: J. Armstrong
Publisher: Springer
ISBN: 0230285805
Size: 62.53 MB
Format: PDF, Mobi
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Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Theory Construction And Model Building Skills

Author: James Jaccard
Publisher: Guilford Press
ISBN: 1606233408
Size: 28.83 MB
Format: PDF, ePub, Docs
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Meeting a crucial need for graduate students and newly minted researchers, this innovative text provides hands-on tools for generating ideas and translating them into formal theories. It is illustrated with numerous practical examples drawn from multiple social science disciplines and research settings. The authors offer clear guidance for defining constructs, thinking through relationships and processes that link constructs, and deriving new theoretical models (or building on existing ones) based on those relationships. Step by step, they show readers how to use causal analysis, mathematical modeling, simulations, and grounded and emergent approaches to theory construction. A chapter on writing about theories contains invaluable advice on crafting effective papers and grant applications. Useful pedagogical features in every chapter include: Application exercises and concept exercises Lists of key terms and engaging topical boxes Annotated suggestions for further reading. This book is intended for graduate students in a range of disciplines, including psychology, education, sociology, health, and management, as well as social scientists pursing research careers in academic or other settings. It can serve as a primary text in graduate-level courses in theory construction or as a supplemental text in courses on research methodology, theories of a particular discipline, grant writing, or the dissertation.

Poor Reception

Author: Barrie Gunter
Publisher: Routledge
ISBN: 1136474692
Size: 48.44 MB
Format: PDF, Mobi
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Published in 1990, Poor Reception is a valuable contribution to the field of Communication Studies.

Misunderstandings In Atc Communication

Author: Dr Immanuel Barshi
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409474100
Size: 66.14 MB
Format: PDF, Mobi
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Effective radio communication between ATC and pilots has long been recognized as an important element of aviation safety. In recognition of the role miscommunications play in aviation incidents and accidents, the International Civil Aviation Organization (ICAO) recently introduced language proficiency requirements for all flight personnel in all ICAO member states. Using an effective and economical experimental paradigm, the research described here teases apart the complex combination of factors (e.g. speech rate, controller message length, English language proficiency, cognitive workload) believed to contribute to miscommunications between controllers and pilots. Misunderstandings in ATC Communication offers an in-depth report of a seminal study in aviation communication, which until now has only been available in the form of an unpublished dissertation. In addition, it offers a recent extension of that work, the authors’ reflections on the research process, and a thorough review of the aviation communication literature. Graduate students and researchers who wish to address real-world problems will appreciate the simple elegance of the experimental paradigm that has been used to address a wide range of theoretical and applied interdisciplinary research questions. The book will appeal to scholars in the fields of human factors, linguistics, cognitive psychology, applied linguistics and second-language education and assessment. It is also of direct relevance to government and industry decision-makers and operators as they strive to implement the ICAO requirements, and to improve aviation safety.