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The Concise Handbook Of Management

Author: Jonathan T Scott
Publisher: Routledge
ISBN: 1136430873
Size: 50.63 MB
Format: PDF, ePub, Docs
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Discover the practical tips to make you an effective, customer-oriented manager! Focusing on the pervading belief that everything a manager does must be customer oriented, The Concise Handbook of Management: A Practitioner’s Approach gives you an overview of everything you need to know about managing in one practical, concise book. This plain-talking guide not only explains management theories, but also presents commonsense suggestions on the best ways to effectively manage people and things, no matter what type of business you are in. Taking a practitioner’s approach of discussing management issues with customers ultimately in mind, this practical book motivates, is easily understandable, and is entertaining to boot. The Concise Handbook of Management: A Practitioner’s Approach uses succinct chapters with several real stories and case studies designed to clearly illustrate each concept and suggestion. Written with the busy manager in mind, each chapter is compact, clear, true-to-life, and is always aimed at the bottom line. The book includes a small business marketing and promotion checklist, a helpful bibliography, and a useful glossary of terms. The Concise Handbook of Management: A Practitioner’s Approach explores: the first three steps in becoming a good manager understanding the importance of customers getting the most from employees management competencies and styles organizational structures and cultures managing change managing conflict and stress managing teams and workgroups ethics leadership managing time written business communication mastering the skills of a presentation dealing with people in the workplace a small business marketing checklist project or program planning the marketing basics—product—strategy—marketing—pricing developing external and internal customers The Concise Handbook of Management: A Practitioner’s Approach proves the adage that less is more, and has already been called the undergraduate/graduate student’s or practicing manager’s best all-in-one source and reference for simplified management theory and skills.

Concise Encyclopedia Of Investing

Author: Darren W. Oglesby
Publisher: Routledge
ISBN: 0789023431
Size: 28.22 MB
Format: PDF, Mobi
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Practical information for investing newcomers! Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you. This A-to-Z reference provides clear, concise explanations of basic as well as more advanced investment terms to help even the most unsophisticated newcomer. This unique user-friendly handbook presents not only simple, brief explanations of various investing terms and concepts, but also a short discussion on each as to how it applies in everyday life. The Concise Encyclopedia of Investing clears the mysteries behind the foundations of investing, giving newbies solid information they can use to explore investment possibilities. Retirement terminology, market terminology, portfolio techniques, tax information, and investment options are explained using plain language to quickly answer often-asked questions. The book discusses basic terms such as common and preferred stocks, bonds, and capital gains, as well as more complex terms and concepts such as P/E ratio and pass-through security. Helpful lists of reference books and various online investment resources provide opportunities for investors to easily find more detailed information about specific topics. The Concise Encyclopedia of Investing includes explanations with everyday examples of basic and more complex concepts and terms such as: 401K 403B annuities asset allocation capital gains commodities convertibles estate planning face value future value investments guaranteed investment contract (GIC) hedge funds index funds market timing money market fund (MMF) non qualified retirement plans open end funds option contract pass-through security precious metals Present Value Investments P/E Ratio PPI REIT Real Rate of Return ROE statements of retained earnings STRIPS systematic risk UIT variable annuities yield-to-maturity zero-coupon securities and many more! The invaluable Concise Encyclopedia of Investing is perfect for anyone grappling with investment terminology. This reference is sure to become an indispensable desktop resource for any new investor.

The Concise Guide To Physiotherapy Volume 2 E Book

Author: Tim Ainslie
Publisher: Elsevier Health Sciences
ISBN: 0702052906
Size: 63.60 MB
Format: PDF, Mobi
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This exciting new resource is designed to assist undergraduate physiotherapy students and new graduates in confidently treating patients in a range of physiotherapy areas outside the ‘core’ areas of practice. Areas covered include paediatrics, geriatrics, mental health and rheumatology. Valuable content is easily accessible in a small portable format which will be an invaluable reference during placement or practice. Each chapter provides a concise overview of the philosophy and the specific treatment processes for each of the 17 practice specialties. A wealth of online learning resources are also available with the Guide, these include access to case studies, multiple-choice questions and a reference list for each chapter. In addition there is a bank of downloadable photographs and line drawings relating to each of the 17 chapters. Used along with The Concise Guide to Physiotherapy: Volume 1 Assessment, Volume 2 Treatment will be an indispensable tool for any physiotherapist. A blend of resources providing an insight into the ‘non core’ areas of practice, enabling the individual to prepare ahead or refresh knowledge in order to feel confident about approaching the treatment of patients in practice areas not previously encountered. Easy access to nuggets of information on 17 ‘non core’ speciality areas, including burns and plastics, learning disabilities and rehabilitation A handy quick reference tool for both students and physiotherapists Access to online resources including, reference lists, an image bank, 51 cases studies and over 300 MCQs!

The Marketing Research Guide

Author: Robert E. Stevens
Publisher: Routledge
ISBN:
Size: 18.70 MB
Format: PDF, Docs
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Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report-all designed to clarify the "how," "when," and "why" of marketing research. Book jacket.

Marketing Planning Guide

Author: Robert E. Stevens
Publisher: Routledge
ISBN: 9780789023377
Size: 62.43 MB
Format: PDF, Mobi
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THE CLASSIC guide to develop a marketing plan--completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan--once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing planAnd now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sourcesThis is the definitive book for marketing professionals who want to use a "hands on" approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

Diagnosis And Management Of Breast Tumors

Author: Michael Ola Idowu
Publisher: Springer
ISBN: 3319577263
Size: 12.18 MB
Format: PDF, ePub, Docs
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This text is designed to present a practical and concise handbook on the diagnosis and management of breast diseases for quick reference by trainees and practitioners. It emphasizes the approach to diagnosis and management of breast tumors written from the perspectives of each member of the multidisciplinary management team (pathologist, radiologist, medical oncologist, surgical oncologist and radiation oncologist). The text is divided into two sections. The first section is written by each subspecialty with focus on the overview and management of breast tumors, current controversies, position statement when necessary, and quality assurance. The radiology overview addresses questions such as when to perform breast imaging, the difference between screening and diagnostic mammograms, when to perform Magnetic Resonance Imaging (MRI) and ultrasound, the meaning of radiological descriptors, and lastly the cost effectiveness and quality assurance of radiologic assessment of breast tumors. The pathology overview addresses approaches to evaluation of breast biopsies and excision for calcifications, densities, distortion, asymmetry and masses, pitfalls to histologic interpretations, the utility of immunohistochemical stains, quality assurance and cost effectiveness, and current controversies and position statements. Surgical, medical and radiation oncology overviews address when to treat and when to refrain, current treatment options or modalities and the factors informing choice, utility of genomics or molecular diagnostics in management, quality assurance, controversies and position statements. The second section discusses common breast tumors (focusing on radiologic-pathologic diagnosis and correlation) using the practical approach highlighted in the first section. The entities discussed include but are not limited to fibroepithelial tumors, papillary lesions, spindle cell lesions, in-situ and invasive carcinomas. The uniqueness of this book is the focus on the integrated subspecialty approaches with perspectives directly from subspecialty experts and emphasis on how each member of the multidisciplinary team can contribute to the optimal care of the breast cancer patient. The text aims to bridge the gap of the “what next” question and foster a comprehensive, team approach for trainees and practicing physicians by providing information about specific entities from diagnosis to treatment. Generous illustrations and tables in the text enhance appreciation of the entities being discussed.

Concise Encyclopedia Of Advertising

Author: Kenneth E. Clow
Publisher: Routledge
ISBN:
Size: 76.82 MB
Format: PDF, Docs
View: 7139
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At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.