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The Digital Crown

Author: Ahava Leibtag
Publisher: Newnes
ISBN: 0124076572
Size: 32.73 MB
Format: PDF, Mobi
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In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You’ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer Learn both the theoretical and practical applications of content and communication on-line Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business

Rocket Surgery Made Easy

Author: Steve Krug
Publisher: New Riders
ISBN: 9780321702845
Size: 31.81 MB
Format: PDF, Docs
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It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.

Most Glorious Crown

Author: Marvin Drager
Publisher: Triumph Books
ISBN: 163319468X
Size: 56.89 MB
Format: PDF, ePub, Mobi
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The definitive work on this rare coronation, this book delves into the history, personalities, and subplots of each of the 12 Triple Crown champions. From Sir Barton in 1919 through American Pharaoh in 2015, each Triple Crown winner has exhibited a true personality and charisma befitting of super stardom and renowned author Marvin Drager's prose brings to life these 12 remarkable stories. The Most Glorious Crown is a unique and fascinating inspection of each champion, their jockeys, owners, and trainers, as well as a riveting account of each race and the events leading up to each historic event. This magnificent oversized book includes more than 150 archival, authentic black-and-white photographs of each thoroughbred throughout different stages of its career. It also includes actual racing forms from each race for the Triple Crown. This new, updated edition features chapters on the 37 year gap between Triple Crown winners and 2015 champion American Pharaoh.

Secretariat

Author: Timothy T. Capps
Publisher: Eclipse Press
ISBN: 9781581500912
Size: 44.56 MB
Format: PDF
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A true horse legend, Secretariat still inspires new generations of fans 30 years after his incredible Triple Crown victory. This book honors the great racehorse who ran with such breathtaking speed, beauty, and power. 40 photos.

Affirmed

Author: Lou Sahadi
Publisher: Macmillan
ISBN: 1429967064
Size: 64.39 MB
Format: PDF
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In 1978, racing fans witnessed a rivalry for the ages when a horse hailing from Harbor View Farm named Affirmed and an eighteen-year-old jockey dubbed "Stevie Wonder" faced off against the celebrated Alydar and emerged victorious in each leg of the Triple Crown---by a combined margin of less than two lengths. In this long-overdue biography of Affirmed, veteran sportswriter Lou Sahadi captures the life and spirit of this indomitable horse who twice earned Horse of the Year honors and placed #12 on the Blood-Horse list of "Top 100 Racehorses of the 20th Century." The descendent of Man o' War and War Admiral, Affirmed possessed an unrivaled combination of speed and heart. Sahadi chronicles how the initially docile chestnut colt began his stellar rise in 1977, winning seven times and placing twice in nine races. Entering the 1978 season, many experts speculated that Alydar, the latest prize product from the storied Calumet Farm, would prove himself the better horse on longer distances, as he had done in the Champagne Stakes the previous October. Trainer Laz Barrera opted to run Affirmed in three races in California—away from Alydar—in the lead-up to the Kentucky Derby, a strategy that paid off as Affirmed, under reigning Sports Illustrated Sportsman of the Year jockey Stevie Cauthen, bested his rival in three races that fascinated even the most casual of sports fans. Affirmed also delivers fascinating subplots including that of jockey Louis Pincay Jr., who took over for Cauthen in the winter of 1979 and rode Affirmed to victory in the horse's final seven races; and owner Louis Wolfson, the Wall Street financier who found redemption in Harbor View Farm with Affirmed after Wolfson served one year in a federal prison, his conviction having led to the resignation of Supreme Court justice Abe Fortas. Sahadi draws on interviews with Cauthen, some members of the Wolfson family, and many more to tell the story of how Affirmed emerged from one of the most exciting showdowns in sports history to capture imaginations across America. Telling a story that transcended the Thoroughbred racing world, Affirmed finally gives this courageous horse his due.

American Pharoah

Author: Shelley Fraser Mickle
Publisher: Simon and Schuster
ISBN: 1481480707
Size: 37.33 MB
Format: PDF, Kindle
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From the author of Barbaro comes the triumphant story of the 2015 Triple Crown and Breeders Cup winner, American Pharoah. When American Pharoah won the American Triple Crown and the Breeders’ Cup Classic in 2015 he became the first horse to win the “Grand Slam” of American horse racing, by winning all four races. His story captured American’s imagination, and this inspired account will also feature the handlers who saw his promise: owner, Ahmed Zayat of Zayat Stables, trainer Bob Baffert, and jockey Victor Espinoza. With American Pharoah, Shelley Mickle tells the story of this beloved horse’s life from birth to his historic achievement of becoming the twelfth Triple Crown winner.

American Pharoah

Author: Joe Drape
Publisher: Hachette Books
ISBN: 9780316268851
Size: 53.54 MB
Format: PDF, ePub
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NEW YORK TIMES BESTSELLER History was made at the Belmont Stakes in Summer 2015 when American Pharoah won the Triple Crown title, the first racehorse to achieve the momentous feat since Affirmed in 1978. Pharoah was the crowd favorite, as spectators had anxiously anticipated the American Thoroughbred's victory, already a proven winner at the year's earlier Kentucky Derby and Preakness races. By all appearances, American Pharoah has led a successful career, unmarred by any controversy as he was the undisputed champion-only twelve horses total in American history have won the Triple Crown. Unfortunately however, his training team has not fared nearly as well. With accusations ranging from sour business transactions to poor gambling practices to active litigation with bankruptcy courts and other legal cases pending, his owner Ahmed Zayat has many rooting against him. The flamboyant Egyptian-American businessman has been leading a double-life that has threatened to overwhelm his small empire. Victor Espinoza, the famed racehorse's relentless jockey, left rural Mexico only to face harsh conditions on a farm where he had to overcome his fear of horses before learning that he had a gift for race riding. Finally, Bob Baffert, American Pharoah's trainer, has an interesting arc that includes tremendous wins, personal losses, and controversial medication violations. Beginning with American Pharoah's modest showing at his first maiden race in 2014, New York Times sportswriter Joe Drape recounts the winning thoroughbred's explosive racing career by weaving in details of Zayat's questionable business practices, Espinoza's heartbreaking loss with California Chrome last year, and Baffert's temperamental, unreliable track record. By interviewing the parties involved and taking readers behind the scenes of the making of America's latest Triple Crown winner, Drape unfurls a tale "that transcends athletics, a story of adolescence and small-town life" (Publishers Weekly), and all the corruption, illegal gambling, and secretive business practices that can flourish in the shadows of greatness.

Duel For The Crown

Author: Linda Carroll
Publisher: Simon and Schuster
ISBN: 1476733228
Size: 50.68 MB
Format: PDF, ePub, Mobi
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A gripping look at the great duel between Affirmed, the last horse to win the Triple Crown—comprised of the Kentucky Derby, the Preakness Stakes, and the Belmont Stakes—and his archrival, Alydar. From the moment they first galloped head-to-head in Saratoga Springs, the two chestnut colts showed they were the stuff of racing legend. Alydar, all muscle with a fearsome closing kick, was already the popular favorite to win the Kentucky Derby. Affirmed, deceptively laid-back streamlined elegance, was powered forward by his steely determination not to settle for second place. In the Sport of Kings, the Triple Crown is the most valued prize, requiring a horse to win not just one race, but three: the Kentucky Derby, the Preakness Stakes, and the Belmont Stakes. And 1978 would not be just for the record books, but also one of the greatest dramas ever played out in the racing world. There were names to conjure with, worthy of the Sport of Kings. The bloodline of Native Dancer. The teen wonderboy jockey Steve Cauthen. The once unbeatable Calumet Farm—the Damn Yankees of the racing world—now in eclipse and hoping for a comeback. The newcomer Harbor View Farm—owned by brash financier Louis Wolfson, who wouldn’t let even a conviction and a prison sentence for securities violations stand in the way of his dreams of glory. And the racetracks themselves: Belmont, Saratoga, Pimlico. And, of course, Churchill Downs. It has been thirty-five years since Affirmed and Alydar fought for the Triple Crown, thirty-five years when no other horse has won it. Duel for the Crown brings this epic battle to life. Not just two magnificent Thoroughbreds but the colorful human personalities surrounding them, caught up in an ever-intensifying battle of will and wits that lasted until the photo finish of the final Triple Crown race . . . and Alydar and Affirmed leaped into the history books.

The Ux Careers Handbook

Author: Cory Lebson
Publisher: Focal Press
ISBN: 9781138958678
Size: 22.80 MB
Format: PDF, Docs
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The UX Careers Handbook offers an insider's look at how to be a successful User Experience (UX) professional from comprehensive career pathways to learning, personal branding, networking skills, building of resumes and portfolios, and actually landing a UX job. This book goes in-depth to explain what it takes to get into and succeed in a UX career, be it as a designer, information architect, strategist, user researcher, or in a variety of other UX career specialities. It presents a wealth of resources designed to help readers develop and take control of their UX career success including perspectives and advice from experts in the field. Features insights and personal storiesfrom a range of industry-leading UX professionals to show readers how they broke into the industry, and evolved their own careers over time. Accompanied by a companion websitethat provides readers with featured articles and updated resources covering new and changing information to help them stay on top of this fast-paced industry. Provides worksheets and activitiesto help readers make decisions for their careers and build their own careers. Not only for job seekers! The UX Careers Handbookis also a must-have resource for: Employers and recruiterswho want to better understand how to hire and retain UX staff. Undergraduate and graduate students who are thinking about their future careers Those in other related (or even unrelated) professionswho are thinking of starting to do UX work

The Victory Lab

Author: Sasha Issenberg
Publisher: Broadway Books
ISBN: 0307954811
Size: 18.66 MB
Format: PDF, ePub, Mobi
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UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.