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Political Marketing

Author: Darren G. Lilleker
Publisher: Manchester University Press
ISBN: 9780719068713
Size: 58.58 MB
Format: PDF
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Political marketing is becoming a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair. This work considers the problems with the market-oriented approach, examining the difficulties faced by New Labour in government.

Communicating Politics In The Twenty First Century

Author: Karen Sanders
Publisher: Macmillan International Higher Education
ISBN: 1137046236
Size: 34.54 MB
Format: PDF, Mobi
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From propaganda to protests, this book provides an in depth study of politics and the media today. Using historical and contemporary examples, Sanders covers the essential theory and key research in the field. Topical and comprehensive, this book covers everything students need to know about the global world of political communication.

Global Political Marketing

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1135261407
Size: 52.39 MB
Format: PDF, Docs
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There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

Routledge Handbook Of Political Management

Author: Dennis W. Johnson
Publisher: Routledge
ISBN: 1135897492
Size: 68.98 MB
Format: PDF
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The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.

Political Marketing In Canada

Author: Alex Marland
Publisher: UBC Press
ISBN: 0774822317
Size: 27.85 MB
Format: PDF, Docs
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Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters' needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this volume shows that the consequences of political marketing in Canada have been profound. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative depends on how politicians and governments carry out political marketing � and its promises � in practice.

International Political Economy

Author: Raymond C. Miller
Publisher: Routledge
ISBN: 1134174837
Size: 35.56 MB
Format: PDF
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This textbook is the perfect short introduction to the fundamental theories and issues of international political economy (IPE). Written in a concise and accessible style, the text equips students with the necessary skills and knowledge to understand this complex and fascinating area. Engaging with both classical theories and the main contemporary debates, this is the ideal starting point for the study of IPE. The text introduces students to the three main theoretical approaches in IPE: free market, institutionalist and historical materialist. The strengths and weaknesses of the theories are then illustrated by a series of fascinating applied case studies in such core areas as international trade, finance, transnational corporations, development and the environment. Combining clear historical and theoretical explanation with detailed empirical examples this is essential reading for students of international political economy, global governance and international economics.

Political Marketing

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 131768625X
Size: 48.33 MB
Format: PDF, Mobi
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Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Political Marketing And British Political Parties

Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
ISBN: 9780719060175
Size: 22.41 MB
Format: PDF, ePub
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Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...

Politicians Personal Image And The Construction Of Political Identity

Author: C. Archetti
Publisher: Springer
ISBN: 1137353422
Size: 59.88 MB
Format: PDF, Mobi
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Is the media obsession with image leading to a degeneration of politics? Are politicians more concerned with their appearances than with policy substance? Through the evidence provided by over 50 interviews with politicians across the UK and Italy - local councillors, MPs and MEPs - this book provides a very different picture of the world of politics than the one we often cynically imagine. By relying on extensive excerpts from frank and colorful conversations with the interviewees, the analysis develops a new multidisciplinary model to understand the 'mediatization' of politics and the way the personal image of elected representatives is constructed in the age of interconnectedness.