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The Ideological Octopus

Author: Justin Lewis
Publisher: Routledge
ISBN: 1135042802
Size: 32.71 MB
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Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it play in contemporary culture? Does TV control us or do we control it? This insightful book assesses the progress in responding to these questions and offers some answers of its own. In the 1980s, with the emergence of semiology and cultural studies in particular, there were a number of significant theoretical developments in our understanding of television's power of which this book provides an overview while also incorporating traditional approaches. It suggests that television influences us ambiguously and unpredictably, depending upon who we are and how we think. Ambiguity does not blunt television's power, it simply diversifies it into a very modern kind of omnipotence. Employing two major qualitative audience studies, this impressive study illustrates its argument with findings that are both unexpected and disturbing.

Global Media Studies

Author: Toby Miller
Publisher: John Wiley & Sons
ISBN: 0745693067
Size: 31.70 MB
Format: PDF, Mobi
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Global Media Studies is unique in its coverage of places, peoples, institutions, and discourses. Toby Miller and Marwan M. Kraidy provide a comprehensive ï¿1⁄2how-toï¿1⁄2 guide to the study of media, going far beyond the established English-language literature and drawing on the best methods and research from around the world. They look at political economy, global policymaking and governance, and the past and present manifestations of cultural imperialism. In addition to providing a survey of the field, the book introduces a new form of textual analysis, with a special focus on reality television, as well as models of audience research. The authors include original analyses of the US, European, Latin American, and Arab worlds, and case studies of mobile telephony, the impact of US media, and reality television. This original and uniquely global textbook will be an essential resource for students of global media and international communication.

Museum Media Message

Author: Eilean Hooper-Greenhill
Publisher: Routledge
ISBN: 1134640749
Size: 61.62 MB
Format: PDF, Kindle
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Collecting together a group of talented writers, Museum, Media, Message considers, in depth, the most up-to-date approaches to museum communication including: museums as media; museums and audience; and the evaluation of museums. Addressing the need for museums to develop better knowledge of visitor experience, this volume introduces a broad range of issues, and presents the ultimate how, why and who of museum communication. Museum, Media, Message combines philosophical discussion, practical examples and case studies and examines museum communication in three sections: analyzing how museums and galleries construct and transmit complex systems of value through processes of collection and exhibition raising philosophical and management issues and exploration of work with specific audiences introducing methods for studying the audiences’ experiences of communication events in museums. Perfect for people who want to develop a more critical and informed professional museum practice, and for students looking to enhance their skills of analysis and reflection, this book is of value to anyone interested in the current debates and issues of this new and growing field.

Television Audiences And Cultural Studies

Author: David Morley
Publisher: Routledge
ISBN: 1134937695
Size: 70.70 MB
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Television, Audiences and Cultural Studies presents a multi-faceted exploration of audience research, in which David Morley draws on a rich body of empirical work to examine the emergence, development and future of television audience research. In addition to providing an introductory overview from a cultural studies perspective, David Morley questions how class and cultural differences can affect how we interpret television, the significance of gender in the dynamics of domestic media consumption, how the media construct the `national family', and how small-scale ethnographic studies can help us to understand the global-local dynamics of postmodern media systems. Morley's work reconceptualises the study of `ideology' within the broader context of domestic communications, illuminating the role of the media in articulating public and private spheres of experience and in the social organisation of space, time and community.

Constructing Public Opinion

Author: Justin Lewis
Publisher: Columbia University Press
ISBN: 0231529066
Size: 60.18 MB
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Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken. Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Lewis argues that the media tend to exclude the more progressive side of popular opinion from public debate. While the media's influence is limited, it works strategically to maintain the power of pro-corporate political elites.

Rethinking The Media Audience

Author: Pertti Alasuutari
Publisher: SAGE
ISBN: 1849206732
Size: 25.51 MB
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Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.

The Sage Handbook Of Sociology

Author: Craig Calhoun
Publisher: SAGE
ISBN: 0761968210
Size: 58.54 MB
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Providing an authoritative guide to theory and method, the key sub-disciplines and the primary debates in contemporary sociology, this work brings together the leading authors to reflect on the condition of the discipline.

The Use And Abuse Of Television

Author: J. Mallory Wober
Publisher: Routledge
ISBN: 1135037094
Size: 68.11 MB
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A critical review of the harms and benefits of television that also examines systems for maximizing television's benefits. The author breaks away from the conventional jargon of audience measurement and other traditional research methods, proposing instead new and alternative European and Australian methods of evaluating programming. Typical characterizations of the television screen – broadly defined to include television, home video, movies, games, programs and computers – as either the root of all social ills or the potential savior of society are reexamined. Wober's ultimately optimistic viewpoint seeks to trigger change in the way we think about and assess television and in turn ensure that screens will serve, rather than take advantage of, their users. Originally published in 1988, this thinking-piece concerns timeless issues still of import.

Videology And Utopia

Author: Alfred Willener
Publisher: Routledge
ISBN: 1135036411
Size: 32.67 MB
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When this book was originally published in 1976, video represented a new instrument, a new medium, and a new field of research with largely unrealized potential. The video-taperecorder was an addition to the technology of mass communications, a handy gadget for recording synchronized images and sound on magnetic tapes for storage or simultaneous playback. But the authors of this study look at it as also mirror, relay and catalyst, offering creative possibilities of exploration and criticism, of active analysis and transformation, of self-discovery and communication. They discern a liberating potential of video an antidote to the dominance of centralized TV in consumer society and ultimately a means towards the progressive social reappropriation of the media of communication. The authors draw on their experience working with school-children, teenagers, and a variety of cultural, political and community groups to illustrate the versatility of video in approaching diverse situations of everyday life, whether from the viewpoint of ‘cultural animation’, sociological research, or a surrealistic game. These projects, and interviews with other practitioners, present here the basis for a first typology of styles and approaches in using video, and for a ‘videology’: a language, a set of concepts, and a theory comprehending process and praxis, image and action. This is a fascinating snapshot now, looking back at these early ideas.