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The Ideological Octopus

Author: Justin Lewis
Publisher: Routledge
ISBN: 1135042802
Size: 78.98 MB
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Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it play in contemporary culture? Does TV control us or do we control it? This insightful book assesses the progress in responding to these questions and offers some answers of its own. In the 1980s, with the emergence of semiology and cultural studies in particular, there were a number of significant theoretical developments in our understanding of television's power of which this book provides an overview while also incorporating traditional approaches. It suggests that television influences us ambiguously and unpredictably, depending upon who we are and how we think. Ambiguity does not blunt television's power, it simply diversifies it into a very modern kind of omnipotence. Employing two major qualitative audience studies, this impressive study illustrates its argument with findings that are both unexpected and disturbing.

Global Media Studies

Author: Toby Miller
Publisher: John Wiley & Sons
ISBN: 0745693067
Size: 72.31 MB
Format: PDF, Mobi
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Global Media Studies is unique in its coverage of places, peoples, institutions, and discourses. Toby Miller and Marwan M. Kraidy provide a comprehensive ï¿1⁄2how-toï¿1⁄2 guide to the study of media, going far beyond the established English-language literature and drawing on the best methods and research from around the world. They look at political economy, global policymaking and governance, and the past and present manifestations of cultural imperialism. In addition to providing a survey of the field, the book introduces a new form of textual analysis, with a special focus on reality television, as well as models of audience research. The authors include original analyses of the US, European, Latin American, and Arab worlds, and case studies of mobile telephony, the impact of US media, and reality television. This original and uniquely global textbook will be an essential resource for students of global media and international communication.

Museum Media Message

Author: Eilean Hooper-Greenhill
Publisher: Routledge
ISBN: 1134640749
Size: 49.76 MB
Format: PDF
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Collecting together a group of talented writers, Museum, Media, Message considers, in depth, the most up-to-date approaches to museum communication including: museums as media; museums and audience; and the evaluation of museums. Addressing the need for museums to develop better knowledge of visitor experience, this volume introduces a broad range of issues, and presents the ultimate how, why and who of museum communication. Museum, Media, Message combines philosophical discussion, practical examples and case studies and examines museum communication in three sections: analyzing how museums and galleries construct and transmit complex systems of value through processes of collection and exhibition raising philosophical and management issues and exploration of work with specific audiences introducing methods for studying the audiences’ experiences of communication events in museums. Perfect for people who want to develop a more critical and informed professional museum practice, and for students looking to enhance their skills of analysis and reflection, this book is of value to anyone interested in the current debates and issues of this new and growing field.

Introduction To Communication Studies

Author: John Fiske
Publisher: Routledge
ISBN: 1136870172
Size: 21.44 MB
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This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Style’. Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.

Hitler S Germany

Author: Roderick Stackelberg
Publisher: Routledge
ISBN: 1134635281
Size: 31.41 MB
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Hitler's Germany provides a comprehensive narrative history of Nazi Germany and sets it in the wider context of nineteenth and twentieth century German history. Roderick Stackelberg analyzes how it was possible that a national culture of such creativity and achievement could generate such barbarism and destructiveness. This second edition has been updated throughout to incorporate recent historical research and engage with current debates in the field. It includes: an expanded introduction focusing on the hazards of writing about Nazi Germany an extended analysis of fascism, totalitarianism, imperialism and ideology a broadened contextualisation of antisemitism discussion of the Holocaust including the euthanasia program and the role of eugenics new chapters on Nazi social and economic policies and the structure of government as well as on the role of culture, the arts, education and religion additional maps, tables and a chronology a fully updated bibliography. Exploring the controversies surrounding Nazism and its afterlife in historiography and historical memory Hitler’s Germany provides students with an interpretive framework for understanding this extraordinary episode in German and European history.

Constructing Public Opinion

Author: Justin Lewis
Publisher: Columbia University Press
ISBN: 0231529066
Size: 21.90 MB
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Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken. Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Lewis argues that the media tend to exclude the more progressive side of popular opinion from public debate. While the media's influence is limited, it works strategically to maintain the power of pro-corporate political elites.

Advertising As Communication

Author: Gillian Dyer
Publisher: Routledge
ISBN: 1134972334
Size: 67.61 MB
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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

The Sage Handbook Of Sociology

Author: Craig Calhoun
Publisher: SAGE
ISBN: 0761968210
Size: 32.82 MB
Format: PDF, ePub
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Providing an authoritative guide to theory and method, the key sub-disciplines and the primary debates in contemporary sociology, this work brings together the leading authors to reflect on the condition of the discipline.

Television Audiences And Cultural Studies

Author: David Morley
Publisher: Routledge
ISBN: 1134937695
Size: 65.13 MB
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Television, Audiences and Cultural Studies presents a multi-faceted exploration of audience research, in which David Morley draws on a rich body of empirical work to examine the emergence, development and future of television audience research. In addition to providing an introductory overview from a cultural studies perspective, David Morley questions how class and cultural differences can affect how we interpret television, the significance of gender in the dynamics of domestic media consumption, how the media construct the `national family', and how small-scale ethnographic studies can help us to understand the global-local dynamics of postmodern media systems. Morley's work reconceptualises the study of `ideology' within the broader context of domestic communications, illuminating the role of the media in articulating public and private spheres of experience and in the social organisation of space, time and community.