Download the ideological octopus an exploration of television and its audience routledge library editions television in pdf or read the ideological octopus an exploration of television and its audience routledge library editions television in pdf online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get the ideological octopus an exploration of television and its audience routledge library editions television in pdf book now. This site is like a library, Use search box in the widget to get ebook that you want.



The Ideological Octopus

Author: Justin Lewis
Publisher: Routledge
ISBN: 1135042802
Size: 72.85 MB
Format: PDF, Docs
View: 3198
Download and Read
Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it play in contemporary culture? Does TV control us or do we control it? This insightful book assesses the progress in responding to these questions and offers some answers of its own. In the 1980s, with the emergence of semiology and cultural studies in particular, there were a number of significant theoretical developments in our understanding of television's power of which this book provides an overview while also incorporating traditional approaches. It suggests that television influences us ambiguously and unpredictably, depending upon who we are and how we think. Ambiguity does not blunt television's power, it simply diversifies it into a very modern kind of omnipotence. Employing two major qualitative audience studies, this impressive study illustrates its argument with findings that are both unexpected and disturbing.

Global Media Studies

Author: Toby Miller
Publisher: John Wiley & Sons
ISBN: 0745693067
Size: 78.69 MB
Format: PDF
View: 7010
Download and Read
Global Media Studies is unique in its coverage of places, peoples, institutions, and discourses. Toby Miller and Marwan M. Kraidy provide a comprehensive ï¿1⁄2how-toï¿1⁄2 guide to the study of media, going far beyond the established English-language literature and drawing on the best methods and research from around the world. They look at political economy, global policymaking and governance, and the past and present manifestations of cultural imperialism. In addition to providing a survey of the field, the book introduces a new form of textual analysis, with a special focus on reality television, as well as models of audience research. The authors include original analyses of the US, European, Latin American, and Arab worlds, and case studies of mobile telephony, the impact of US media, and reality television. This original and uniquely global textbook will be an essential resource for students of global media and international communication.

Introduction To Communication Studies

Author: John Fiske
Publisher: Routledge
ISBN: 1136870172
Size: 16.73 MB
Format: PDF, ePub, Mobi
View: 2930
Download and Read
This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Style’. Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.

Understanding Audiences

Author: Andy Ruddock
Publisher: SAGE
ISBN: 1446239497
Size: 21.54 MB
Format: PDF, ePub, Docs
View: 6656
Download and Read
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

Re Viewing Television History

Author: Helen Wheatley
Publisher: I.B.Tauris
ISBN: 9781845111885
Size: 13.43 MB
Format: PDF, ePub, Mobi
View: 3727
Download and Read
This title is a reassessment of both current methods and practices in television historiography and of assumptions and critical commonplaces about television history itself. It focuses on debates about the canon, on texts, production and institutions, viewers and the interconnections between these areas.

Constructing Public Opinion

Author: Justin Lewis
Publisher: Columbia University Press
ISBN: 0231529066
Size: 57.42 MB
Format: PDF, ePub
View: 6526
Download and Read
Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken. Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Lewis argues that the media tend to exclude the more progressive side of popular opinion from public debate. While the media's influence is limited, it works strategically to maintain the power of pro-corporate political elites.

The Use And Abuse Of Television

Author: J. Mallory Wober
Publisher: Routledge
ISBN: 1135037094
Size: 47.65 MB
Format: PDF, Kindle
View: 7081
Download and Read
A critical review of the harms and benefits of television that also examines systems for maximizing television's benefits. The author breaks away from the conventional jargon of audience measurement and other traditional research methods, proposing instead new and alternative European and Australian methods of evaluating programming. Typical characterizations of the television screen – broadly defined to include television, home video, movies, games, programs and computers – as either the root of all social ills or the potential savior of society are reexamined. Wober's ultimately optimistic viewpoint seeks to trigger change in the way we think about and assess television and in turn ensure that screens will serve, rather than take advantage of, their users. Originally published in 1988, this thinking-piece concerns timeless issues still of import.

Videology And Utopia

Author: Alfred Willener
Publisher: Routledge
ISBN: 1135036411
Size: 26.82 MB
Format: PDF
View: 7115
Download and Read
When this book was originally published in 1976, video represented a new instrument, a new medium, and a new field of research with largely unrealized potential. The video-taperecorder was an addition to the technology of mass communications, a handy gadget for recording synchronized images and sound on magnetic tapes for storage or simultaneous playback. But the authors of this study look at it as also mirror, relay and catalyst, offering creative possibilities of exploration and criticism, of active analysis and transformation, of self-discovery and communication. They discern a liberating potential of video an antidote to the dominance of centralized TV in consumer society and ultimately a means towards the progressive social reappropriation of the media of communication. The authors draw on their experience working with school-children, teenagers, and a variety of cultural, political and community groups to illustrate the versatility of video in approaching diverse situations of everyday life, whether from the viewpoint of ‘cultural animation’, sociological research, or a surrealistic game. These projects, and interviews with other practitioners, present here the basis for a first typology of styles and approaches in using video, and for a ‘videology’: a language, a set of concepts, and a theory comprehending process and praxis, image and action. This is a fascinating snapshot now, looking back at these early ideas.

China Turned On

Author: James Lull
Publisher: Routledge
ISBN: 1135039224
Size: 17.76 MB
Format: PDF, Docs
View: 4451
Download and Read
The years following the Cultural Revolution saw the arrival of television as part of China’s effort to ‘modernize’ and open up to the West. Endorsed by the Deng Xiaoping regime as a ‘bridge’ between government and the people, television became at once the official mouthpiece of the Communist Party and the most popular form of entertainment for Chinese people living in the cities. But the authorities failed to realize the unmatched cultural power of television to inspire resistance to official ideologies, expectations, and lifestyles. The presence of television in the homes of the urban Chinese strikingly broadened the cultural and political awareness of its audience and provoked the people to imagine better ways of living as individuals, families, and as a nation. Originally published in 1991, set within the framework of China’s political and economic environment in the modernization period, this insightful analysis is based on ethnographic data collected in China before and after the Tiananmen Square disaster. From interviews with leading Chinese television executives and nearly one hundred families in Beijing, Shanghai, Guangzhou, and Xian, the author outlays how Chinese television fosters opposition to the government through the work routines of media professionals, television imagery, and the role of critical, active audience members.