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Summary The Inmates Are Running The Asylum

Author: BusinessNews Publishing
Publisher: Primento
ISBN: 280623364X
Size: 73.42 MB
Format: PDF
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The must-read summary of Alan Cooper's book: "The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity". This complete summary of the ideas from Alan Cooper's book "The Inmates Are Running the Asylum" shows that computer technology is embedded within almost every product that is manufactured. Yet all too often, these ''new-and-improved’’ products are hard to use because the engineers who are developing the interface between the user and the machine don’t think like the average man-on-the-street who knows nothing about technology. Therefore, the situation effectively becomes the equivalent of letting the inmates run the asylum in which they are incarcerated. Better products need to be developed that work in the same way that average people think. Only then will new products deliver on their implied promise of enhancing the quality of life for their users. According to Alan Cooper, designers who are skilled in this specific field should be responsible for designing the interface between the user and the machine. This summary asserts that the goal of computer usage should be "not to make anyone feel stupid". Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "The Inmates Are Running the Asylum" and rethink entrenched priorities in software planning.

Designing For The Digital Age

Author: Kim Goodwin
Publisher: John Wiley & Sons
ISBN: 1118079884
Size: 33.68 MB
Format: PDF, ePub
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Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

The Lean Product Playbook

Author: Dan Olsen
Publisher: John Wiley & Sons
ISBN: 1118960874
Size: 34.15 MB
Format: PDF, Docs
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This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: * Determine your target customers * Identify underserved customer needs * Create a winning product strategy * Decide on your Minimum Viable Product (MVP) * Design your MVP prototype * Test your MVP with customers * Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Insanity As Redemption In Contemporary American Fiction

Author: Barbara Tepa Lupack
Publisher: University Press of Florida
ISBN: 9780813013312
Size: 66.22 MB
Format: PDF, Docs
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Although madness is a popular theme in literature, contemporary American writers use that theme in a new and unfamiliar way, not just to convey the result of an unnerving or infuriating reality but also to comment on its hypocrisies. Barbara Tepa Lupack examines the cultural and literary contexts of five major works of contemporary fiction: Joseph Heller's Catch-22 (1961), Ken Kesey's One Flew Over the Cuckoo's Nest (1962), Kurt Vonnegut's Slaughterhouse-Five (1969), Jerzy Kosinski's Being There (1971), and William Styron's Sophie's Choice (1979). She shows that each book is complex, with deep roots in American political reality, and each portrays a protagonist who is mad or is considered to be mad--but who reveals a special insight into the dangers of social, political, and cultural conformity. Each of these characters dwells in a sort of wasteland, ranging from the corrupt military base of Pianosa to the plastic suburb of Ilium, from the Nazi death camps to the ravaged Eternal City and bombed-out Dresden. All seek confirmation of their authenticity, and all offer social and ethical remedies that challenge bureaucratic institutions--solutions that amount to inmates running the asylum.