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The Mass Marketing Of Politics

Author: Bruce I. Newman
Publisher: SAGE Publications
ISBN: 1452263647
Size: 78.17 MB
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The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.

Marken In Der Politik

Author: Helmut Schneider
Publisher: Springer-Verlag
ISBN: 3322805328
Size: 35.13 MB
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In diesem Buch geht der Autor der Frage nach, inwieweit Parteien und Politiker Markenstatus besitzen und die so abgegrenzten Politikmarken auch im politischen Kontext verhaltensbeeinflussend wirken, sprich Einfluss auf das Wahlverhalten ausüben.

Markenmanagement

Author: Heribert Meffert
Publisher: Springer-Verlag
ISBN: 3322929760
Size: 46.24 MB
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Das Institut für Marketing in Münster zeigt die aktuellen Entwicklungen im Bereich des Markenmanagements auf. Aufbauend auf der identitätsorientierten Markenführung behandeln die Autoren sowohl strategische Implikationen als auch spezielle Aspekte des Markenmanagements. Abgerundet wird das Buch durch Erfolgsbeispiele der letzten Marketingpreisträger in Form von Best-Practice-Studien.

Wahlkampf Um Das Wei E Haus

Author: Peter Filzmaier
Publisher: Springer-Verlag
ISBN: 3663118037
Size: 29.34 MB
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Die amerikanischen Präsidentschaftswahlen 2000 waren durch eine außergewöhnliche Dramatik gekennzeichnet. Vor dem Hintergrund einer "Amerikanisierung" europäischer Wahlen werden das Wahlsystem, die Schlüsselfaktoren des Wahlprozesses und das Wahlergebnis analysiert. Im Mittelpunkt stehen die Funktionen der Massenmedien in den USA als Musterbeispiel einer Teledemokratie. Das Buch bietet einen aktuellen Überblick über Trends und Innovationen im politischen Wettbewerb und deren Konsequenzen für die Demokratie der USA.

A Cross Cultural Theory Of Voter Behavior

Author: Wojciech Cwalina
Publisher: Routledge
ISBN: 9780789027368
Size: 69.49 MB
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A Cross-Cultural Theory of Voter Behavior presents a comprehensive theory meticulously tested in the dynamic political waters of the United States end Europe. This text provides useable, unified information by bridging the latest theoretical developments in emerging and advanced democracies for an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing. Book jacket.

Handbook Of Political Marketing

Author: Bruce I. Newman
Publisher: Sage Publications, Inc
ISBN: 9780761911098
Size: 54.63 MB
Format: PDF, Mobi
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"It has been almost 40 years since John F. Kennedy campaigned for the presidency and introduced a revolutionary approach to campaigning that involved the latest, sophisticated marketing and communication strategies. If Kennedy were alive today and approaching his eightieth birthday, he would no doubt be amazed and intrigued to witness the way in which modern political campaigning has changed since he first redefined the process in 1960. Indeed, the advances and changes in political campaigning and marketing over the past 40 years parallel the explosive innovations that have been made in so many other fields with ties to technology, such as communication, science, and medicine. Today, political campaigns at all levels, from national races to state and local contests, depend on increasingly sophisticated marketing techniques." --Peter D. Hart, President, Peter D. Hart Research Assoc. This unique handbook brings together in one comprehensive volume the leading-edge thinking of some of the foremost political consultants, marketing experts, and political scientists in the world. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing: Conceptual and historical origins of political marketing Management of political campaigns Analysis of the political marketplace Development of political strategies Execution of political campaigns Political marketing and democracy Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for politicians, campaign specialists, political consultants, pollsters, political advertising specialists, and anyone interested in the role of marketing in politics.

Democracy As The Political Empowerment Of The People

Author: Majid Behrouzi
Publisher:
ISBN: 9780739110256
Size: 31.57 MB
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This book, along with its companion volume, Democracy as the Political Empowerment of the Citizen, relates the democratic potential of the latest electronic technologies to the idea of direct-participatory democracy. Taking a critical look at the past and present theories of democracy, this volume clarifies the original meaning of the idea of democracy and explains the distortions it has suffered throughout its long history.

The Politics Of News The News Of Politics

Author: Doris Doris Appel Graber
Publisher: C Q Press College
ISBN:
Size: 38.42 MB
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Books on journalists typically focus on the dynamics of the newsmaking process. The Politics of News: The News of Politics extends this examination to explore the struggle between journalists, political actors, and the public for control of the news in democratic countries. The book shows how the news media function as an intermediary between governments and citizens, as well as between political actors (such as parties and interest groups) and the public. Essays present a diversity of views and are written by a distinguished group of authors that includes such luminaries as Jim Lehrer, Kathleen Hall Jamieson, Robert Picard, and Andrew Kohut. The Politics of News is policy-oriented. By diagnosing problems faced by those whose influence affects newsmaking in both existing and emerging democracies, authors generate ideas about possible reforms. Several chapters offer comparative analysis that offer students insight into the impact of cultural factors on newsmaking. Accessible yet sophisticated, this anticipated second edition covers significant issues surrounding political news, ranging from the limits of press freedom during times of war and the implications of media concentration for democratic participation, to the ingenious ways that governments and interest groups draw attention to their concerns.