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The Mass Marketing Of Politics

Author: Bruce I. Newman
Publisher: SAGE Publications
ISBN: 1452263647
Size: 46.48 MB
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The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.

Marken In Der Politik

Author: Helmut Schneider
Publisher: Springer-Verlag
ISBN: 3322805328
Size: 64.15 MB
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In diesem Buch geht der Autor der Frage nach, inwieweit Parteien und Politiker Markenstatus besitzen und die so abgegrenzten Politikmarken auch im politischen Kontext verhaltensbeeinflussend wirken, sprich Einfluss auf das Wahlverhalten ausüben.

Markenmanagement

Author: Heribert Meffert
Publisher: Springer-Verlag
ISBN: 3322929760
Size: 74.34 MB
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Das Institut für Marketing in Münster zeigt die aktuellen Entwicklungen im Bereich des Markenmanagements auf. Aufbauend auf der identitätsorientierten Markenführung behandeln die Autoren sowohl strategische Implikationen als auch spezielle Aspekte des Markenmanagements. Abgerundet wird das Buch durch Erfolgsbeispiele der letzten Marketingpreisträger in Form von Best-Practice-Studien.

Wahlkampf Um Das Wei E Haus

Author: Peter Filzmaier
Publisher: Springer-Verlag
ISBN: 3663118037
Size: 40.15 MB
Format: PDF
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Die amerikanischen Präsidentschaftswahlen 2000 waren durch eine außergewöhnliche Dramatik gekennzeichnet. Vor dem Hintergrund einer "Amerikanisierung" europäischer Wahlen werden das Wahlsystem, die Schlüsselfaktoren des Wahlprozesses und das Wahlergebnis analysiert. Im Mittelpunkt stehen die Funktionen der Massenmedien in den USA als Musterbeispiel einer Teledemokratie. Das Buch bietet einen aktuellen Überblick über Trends und Innovationen im politischen Wettbewerb und deren Konsequenzen für die Demokratie der USA.

Handbook Of Political Marketing

Author: Bruce I. Newman
Publisher: Sage Publications, Inc
ISBN: 9780761911098
Size: 17.34 MB
Format: PDF, ePub, Mobi
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"It has been almost 40 years since John F. Kennedy campaigned for the presidency and introduced a revolutionary approach to campaigning that involved the latest, sophisticated marketing and communication strategies. If Kennedy were alive today and approaching his eightieth birthday, he would no doubt be amazed and intrigued to witness the way in which modern political campaigning has changed since he first redefined the process in 1960. Indeed, the advances and changes in political campaigning and marketing over the past 40 years parallel the explosive innovations that have been made in so many other fields with ties to technology, such as communication, science, and medicine. Today, political campaigns at all levels, from national races to state and local contests, depend on increasingly sophisticated marketing techniques." --Peter D. Hart, President, Peter D. Hart Research Assoc. This unique handbook brings together in one comprehensive volume the leading-edge thinking of some of the foremost political consultants, marketing experts, and political scientists in the world. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing: Conceptual and historical origins of political marketing Management of political campaigns Analysis of the political marketplace Development of political strategies Execution of political campaigns Political marketing and democracy Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for politicians, campaign specialists, political consultants, pollsters, political advertising specialists, and anyone interested in the role of marketing in politics.

Political Marketing

Author: Kostas Gouliamos
Publisher:
ISBN: 9781138943056
Size: 24.66 MB
Format: PDF
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A guiding principle in creating Political Marketinghas been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider 'culture' as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a 'campaign culture'. Indeed, understanding and adapting a broader 'campaign culture', political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge - sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and 'campaign culture.' Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.