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The Meme Machine

Author: Susan Blackmore
Publisher: OUP Oxford
ISBN: 0191574619
Size: 27.28 MB
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Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.

Thought Contagion

Author: Aaron Lynch
Publisher: Basic Books
ISBN: 9780786725649
Size: 32.35 MB
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Fans of Douglas Hofstadter, Daniel Bennet, and Richard Dawkins (as well as science buffs and readers of Wired Magazine) will revel in Aaron Lynch’s groundbreaking examination of memetics--the new study of how ideas and beliefs spread. What characterizes a meme is its capacity for displacing rival ideas and beliefs in an evolutionary drama that determines and changes the way people think. Exactly how do ideas spread, and what are the factors that make them genuine thought contagions? Why, for instance, do some beliefs spread throughout society, while others dwindle to extinction? What drives those intensely held beliefs that spawn ideological and political debates such as views on abortion and opinions about sex and sexuality?By drawing on examples from everyday life, Lynch develops a conceptual basis for understanding memetics. Memes evolve by natural selection in a process similar to that of Genes in evolutionary biology. What makes an idea a potent meme is how effectively it out-propagates other ideas. In memetic evolution, the "fittest ideas” are not always the truest or the most helpful, but the ones best at self replication.Thus, crash diets spread not because of lasting benefit, but by alternating episodes of dramatic weight loss and slow regain. Each sudden thinning provokes onlookers to ask, "How did you do it?” thereby manipulating them to experiment with the diet and in turn, spread it again. The faster the pounds return, the more often these people enter that disseminating phase, all of which favors outbreaks of the most pathogenic diets. Like a software virus traveling on the Internet or a flu strain passing through a city, thought contagions proliferate by programming for their own propagation. Lynch argues that certain beliefs spread like viruses and evolve like microbes, as mutant strains vie for more adherents and more hosts. In its most revolutionary aspect, memetics asks not how people accumulate ideas, but how ideas accumulate people. Readers of this intriguing theory will be amazed to discover that many popular beliefs about family, sex, politics, religion, health, and war have succeeded by their "fitness” as thought contagions.

Memes In Digital Culture

Author: Limor Shifman
Publisher: MIT Press
ISBN: 0262525437
Size: 56.25 MB
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Taking "Gangnam Style" seriously: what Internet memes can tell us about digital culture.

Virus Of The Mind

Author: Richard Brodie
Publisher: ReadHowYouWant.com
ISBN: 1458743209
Size: 53.47 MB
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Virus of the Mind is the first popular book devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society. In Virus of the Mind, Richard Brodie carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives. But he goes beyond science and dives into the meat of the issue: is the emergence of this new science going to have an impact on our lives like the emergence of atomic physics did in the Cold War? Richard would say the impact will be at least as great. While atomic bombs affect everybody's life, viruses of the mind touch lives in a more personal and more pernicious way. Mind viruses have already infected governments, educational systems, and inner cities, leading to some of the most pervasive and troublesome problems of society today: youth gangs, the welfare cycle, the deterioration of the public schools, and ever-growing government bureaucracy. Viruses of the mind are not a future worry: they are here with us now and are evolving to become better and better at their job of infecting us. The recent explosion of mass media and the information superhighway has made the earth a prime breeding ground for viruses of the mind. Will there be a mental plague? Will only some of us survive with our free will intact? Richard Brodie weaves together science, ethics, and current events as he raises these and other very disturbing questions about memes.

Dawkins God

Author: Alister E. McGrath
Publisher: John Wiley & Sons
ISBN: 1118724917
Size: 79.97 MB
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Alister E. McGrath is one of the world’s leading theologians, with a doctorate in the sciences. Richard Dawkins is one of the bestselling popular science writers, with outspoken and controversial views on religion. This fascinating and provoking work is the first book-length response to Dawkins’ ideas, and offers an ideal introduction to the topical issues of science and religion. Addresses fundamental questions about Dawkins’ approach to science and religion: Is the gene actually selfish? Is the blind watchmaker a suitable analogy? Are there other ways of looking at things? Tackles Dawkins’ hostile and controversial views on religion, and examines the religious implications of his scientific ideas, making for a fascinating and provoking debate Written in a very engaging and accessible style, ideal to those approaching scientific and religious issues for the first time Alister McGrath is uniquely qualified to write this book. He is one of the world’s best known and most respected theologians, with a strong research background in molecular biophysics A superb book by one of the world’s leading theologians, which will attract wide interest in the growing popular science market, similar to Susan Blackmore’s The Meme Machine (1999).

The Selfish Gene

Author: Richard Dawkins
Publisher: Oxford University Press, USA
ISBN: 9780192860927
Size: 22.84 MB
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An ethologist shows man to be a gene machine whose world is one of savage competition and deceit

The Complete Idiot S Guide To Memes

Author: Damon Brown
Publisher: Penguin
ISBN: 1101444045
Size: 78.58 MB
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The ways of memes. Memes are "viruses of the mind" - symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. The Complete Idiot's Guide® to Memes explains how memes work, how they spread, and what memes tell us about how we make sense of our world. ?First book to cover all types of memes, including viral memes in the digital age ?Features the Most Influential Memes in History and the Ten Biggest Internet Memes

Darwinizing Culture

Author: Robert Aunger
Publisher: Oxford University Press on Demand
ISBN: 9780192632449
Size: 71.80 MB
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Darwinizing culture: the status of memetics as a science pits leading intellectuals, (both supporters and opponents of meme theory), against each other to battle it out, in this, the first debate over 'memes'. With a foreword by Daniel Dennett, and contributions from Dan Sperber, David Hull, Robert Boyd, Susan Blackmore, Henry Plotkin, and others, the result is a thrilling and challenging debate that will perhaps mark a turning point for the field, and for future research.

The Big Book Of Maker Skills

Author: Chris Hackett
Publisher: Weldon Owen
ISBN: 1681881616
Size: 18.32 MB
Format: PDF
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Makers, get ready: This is your ultimate, must-have, tip-packed guide for taking your DIY projects to the next level—from basic wood- and metalworking skills to 3D printing and laser-cutting wizardry, plus the entrepreneurial and crowd-sourcing tactics needed to transform your back-of-the-envelope idea into a gleaming finished product. In The Big Book of Maker Skills: 334 Tools and Techniques for Building Great Tech Projects, readers learn classic, tried-and-true techniques from the shop class of yore—how to use a metal lathe, or pick the perfect drill bit or saw—and get introduced to a whole new world of modern manufacturing technologies, like using CAD software, printing circuits, and more. Step-by-step illustrations, helpful diagrams, and exceptional photography make this book an easy-to-follow and easy-on-the-eyes guide to getting your project done. With an emphasis on making DIY projects that can change the world, The Big Book of Maker Skills includes sections and tutorials on: Setting Up a Hackerspace Picking the Right Tools Welding Smarts Circuitry Basics Programming & Arduinos Working with Wood 3-D Printing Laser-cutting CNC Routing Testing & Prototyping Drones and Space Exploration Tools Robotics Biotechnology Sourcing and Crowdsourcing

Seeing Myself

Author: Susan Blackmore
Publisher: Robinson
ISBN: 1472137388
Size: 75.61 MB
Format: PDF
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Essential reading for anyone seeking to understand their own mind and to find a spiritual path that is compatible with science As an impressionable young student, Susan Blackmore had an intense, dramatic and life-changing experience, seeming to leave her body and travel the world. With no rational explanation for her out-of-body experience (OBE) she turned to astral projection and the paranormal, but soon despaired of finding answers. Decades later, a Swiss neurosurgeon accidentally discovered the spot in the brain that can induce OBEs and everything changed; this crucial spot is part of the brain's self-system and when disturbed so is our experience of self. Blackmore leaped back into OBE research and at last began to unravel what had happened to her. Seeing Myself describes her long quest for answers through spirituality, religion, drugs, meditation, philosophy and neuroscience. Anyone can have an OBE, indeed 15 per cent of us have. Even more have experienced sleep paralysis, lucid dreaming and the creepy sense of an invisible presence. At last, with the advent of brain stimulation, fMRI scanning and virtual reality, all these phenomena are beginning to make sense. Long relegated to the very fringes of research, the new science of out-of-body experiences is now contributing to our understanding of consciousness and our very selves.