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The Mouse That Roared

Author: Henry A. Giroux
Publisher: Rowman & Littlefield Publishers
ISBN: 9781442201446
Size: 17.27 MB
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How are children—and their parents—affected by the world's most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children.

The Mouse That Roared

Author: Henry A. Giroux
Publisher: Rowman & Littlefield Publishers
ISBN: 9781442203303
Size: 28.22 MB
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This expanded and revised edition of Henry Giroux's highly acclaimed book explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. In addition to updates throughout the book, this edition includes a new discussion of Disney's shift in marketing strategies targeting teens and tweens, a new chapter about globalization and Disney's empire, and a new chapter on Disney and national security after 9/11.

The Mouse That Roared

Author: Henry A. Giroux
Publisher: Rowman & Littlefield
ISBN: 9780847691104
Size: 78.31 MB
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Henry Giroux shows how Disney atempts to hide befind a cloak of innocence and entertainment, while simultaneously exercising its influence as a major force on both global economics and cultural learning.

Diversity In Disney Films

Author: Johnson Cheu
Publisher: McFarland
ISBN: 0786446013
Size: 20.81 MB
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"This essay collection gathers recent scholarship on representations of diversity in Disney and Disney/Pixar films, exploring not only race and gender, but also newer areas of study. Covering a wide array of films this compendium highlights the social impact of the entertainment giant and reveals its cultural significance in shaping our global citizenry"--Provided by publisher.

Inside The Mouse

Author: Project on Disney
Publisher: Duke University Press
ISBN: 9780822316244
Size: 28.42 MB
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This entertaining and playful book views Disney World as much more than the site of an ideal family vacation. Blending personal meditations, interviews, photographs, and cultural analysis, Inside the Mouse looks at Disney World's architecture and design, its consumer practices, and its use of Disney characters and themes. This book takes the reader on an alternative ride through "the happiest place on earth" while asking "What makes this forty-three-square-mile theme park the quintessential embodiment of American leisure?" Turning away from the programmed entertainment that Disney presents, the authors take a peek behind the scenes of everyday experience at Disney World. In their consideration of the park as both private corporate enterprise and public urban environment, the authors focus on questions concerning the production and consumption of leisure. Featuring over fifty photographs and interviews with workers that strip "cast members" of their cartoon costumes, this captivating work illustrates the high-pressure dynamics of the typical family vacation as well as a tour of Disney World that looks beyond the controlled facade of themed attractions. As projects like EuroDisney and the proposed Disney America test the strength of the Disney cultural monolith, Inside the Mouse provides a timely assessment of the serious business of supplying pleasure in contemporary U.S. culture. Written for the general reader interested in the many worlds of Disney, this engrossing volume will also find fans among students and scholars of cultural studies.

Married To The Mouse

Author: Richard E. Foglesong
Publisher: Yale University Press
ISBN: 9780300098280
Size: 53.73 MB
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Joined together in an extraordinarily close relationship, Walt Disney World and Orlando, Florida, have become the world's most popular tourist destination. This title traces the history of the ups and downs of this marriage and tells the inside story of Disney's use and abuse of unparalleled governmental powers. The tale raises important questions about cities and the economic development choices they confront.

Mouse Morality

Author: Annalee R. Ward
Publisher: University of Texas Press
ISBN: 0292773935
Size: 16.22 MB
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Kids around the world love Disney animated films, and many of their parents trust the Disney corporation to provide wholesome, moral entertainment for their children. Yet frequent protests and even boycotts of Disney products and practices reveal a widespread unease with the sometimes mixed and inconsistent moral values espoused in Disney films as the company attempts to appeal to the largest possible audience. In this book, Annalee R. Ward uses a variety of analytical tools based in rhetorical criticism to examine the moral messages taught in five recent Disney animated films—The Lion King, Pocahontas, The Hunchback of Notre Dame, Hercules, and Mulan. Taking the films on their own terms, she uncovers the many mixed messages they purvey: for example, females can be leaders—but male leadership ought to be the norm; stereotyping is wrong—but black means evil; historical truth is valued—but only tell what one can sell, etc. Adding these messages together, Ward raises important questions about the moral ambiguity of Disney's overall worldview and demonstrates the need for parents to be discerning in letting their children learn moral values and life lessons from Disney films.

Tinker Belles And Evil Queens

Author: Sean P. Griffin
Publisher: NYU Press
ISBN: 0814738702
Size: 36.23 MB
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From its Magic Kingdom theme parks to its udderless cows, the Walt Disney Company has successfully maintained itself as the brand name of conservative American family values. But the Walt Disney Company has also had a long and complex relationship to the gay and lesbian community that is only now becoming visible. In Tinker Belles and Evil Queens, Sean Griffin traces the evolution of this interaction between the company and gay communities, from the 1930s use of Mickey Mouse as a code phrase for gay to the 1990s "Gay Nights" at the Magic Kingdom. Armed with first-person accounts from Disney audiences, Griffin demonstrates how Disney animation, live-action films, television series, theme parks, and merchandise provide varied motifs and characteristics that readily lend themselves to use by gay culture. But Griffin delves further to explore the role of gays and lesbians within the company, through an examination of the background of early studio personnel, an account of sexual activism within the firm, and the story of the company's own concrete efforts to give recognition to gay voices and desires. The first book to address the history of the gay community and Disney, Tinker Belles and Evil Queens broadly examines the ambiguous legacy of how modern consumerism and advertising have affected the ways lesbians and gay men have expressed their sexuality. Disney itself is shown as sensitive to gay and lesbian audiences, while exploiting those same audiences as a niche market with strong buying power. Finally, Griffin demonstrates how queer audiences have co-opted Disney products for themselves-and in turn how Disney's corporate strategies have influenced our very definitions of sexuality.

Beyond The Corporate University

Author: Henry A. Giroux
Publisher: Rowman & Littlefield
ISBN: 9780742510487
Size: 21.11 MB
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Prominent scholars in this book move boldly beyond critique to show how and why the critical functions of a democratically informed civic education (not merely professional training) must become the core of the university's mission. They show why higher education must address what it means to relate knowledge to public life, and social responsibility to the demands of critical citizenship. Moreover, they show why democratic forms of education and various elements of a critical pedagogy are vital not only to individual students, but also to our economy and our democratic institutions and future leadership. Visit our website for sample chapters!

Giroux Reader

Author: Henry A. Giroux
Publisher: Routledge
ISBN: 1317259165
Size: 52.40 MB
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One of the world's leading social critics and educational theorists, Henry A. Giroux has contributed significantly to critical pedagogy, cultural studies, youth studies, social theory, and cultural politics. This new book offers a carefully selected cross-section of Giroux's many scholarly and popular writings, which bridge the theoretical and practical, integrate multiple academic disciplines, and fuse scholarly rigor with social relevance. The essays underscore the continuities and transformations in Giroux's thought, just as they offer invaluable approaches to understanding a range of social problems. Giroux's work suggests that a more humane and democratic world is possible and provides critical tools that can assist concerned citizens in bringing it into being.