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From Altoids To Zima

Author: Evan Morris
Publisher: Simon and Schuster
ISBN: 9780743276474
Size: 39.34 MB
Format: PDF, Mobi
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Ever wondered what the Ms in M&Ms stand for? If Scotch tape was invented in Scotland? Why a cereal that contains neither grapes nor nuts is called Grape Nuts? Who thought Gap was a good name for a clothing store? From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food, clothes, cars, household furnishings, even cell phones are all chosen by brand name. Yet many of these trademarks and product names pose mysteries. But not when Evan Morris, creator of the award-winning The Word Detective website, is on the case! In From Altoids to Zima he reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories -- food and drink; clothing; technology, toys, and assorted bright ideas; cars; and drugs and cosmetics -- the story of each product is told with Morris's trademark wit and humor, complete with sidebars that highlight brand names that have become "genericized" (aspirin); a "What Were They Thinking?" honor roll of strange and often disastrous product names (Edsel); what happens when good brand names go bad (Kool-Aid after the Jonestown mass suicide); and debunked urban legends (the combination of Pop Rocks and soda that was rumored to be lethal).

Bravetart Iconic American Desserts

Author: Stella Parks
Publisher: W. W. Norton & Company
ISBN: 0393634272
Size: 16.89 MB
Format: PDF, Kindle
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Winner of the 2018 James Beard Foundation Book Award (Baking and Desserts) A New York Times bestseller and named a Best Baking Book of the Year by the Atlantic, the Wall Street Journal, the Chicago Tribune, Bon Appétit, the New York Times, the Washington Post, Mother Jones, the Boston Globe and more "The most groundbreaking book on baking in years. Full stop."—Saveur From One-Bowl Devil’s Food Layer Cake to a flawless Cherry Pie that’s crisp even on the very bottom, BraveTart is a celebration of classic American desserts. Whether down-home delights like Blueberry Muffins and Glossy Fudge Brownies or supermarket mainstays such as Vanilla Wafers and Chocolate Chip Cookie Dough Ice Cream, your favorites are all here. These meticulously tested recipes bring an award-winning pastry chef’s expertise into your kitchen, along with advice on how to “mix it up” with over 200 customizable variations—in short, exactly what you’d expect from a cookbook penned by a senior editor at Serious Eats. Yet BraveTart is much more than a cookbook, as Stella Parks delves into the surprising stories of how our favorite desserts came to be, from chocolate chip cookies that predate the Tollhouse Inn to the prohibition-era origins of ice cream sodas and floats. With a foreword by The Food Lab’s J. Kenji López-Alt, vintage advertisements for these historical desserts, and breathtaking photography from Penny De Los Santos, BraveTart is sure to become an American classic.

I Love It When You Talk Retro

Author: Ralph Keyes
Publisher: St. Martin's Press
ISBN: 9781429952477
Size: 40.34 MB
Format: PDF, Mobi
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An entertaining and informative book about the fashion and fads of language Today's 18-year-olds may not know who Mrs. Robinson is, where the term "stuck in a groove" comes from, why 1984 was a year unlike any other, how big a bread box is, how to get to Peyton Place, or what the term Watergate refers to. I Love It When You Talk Retro discusses these verbal fossils that remain embedded in our national conversation long after the topic they refer to has galloped off into the sunset. That could be a person (Mrs. Robinson), product (Edsel), past bestseller (Catch-22), radio or TV show (Gangbusters), comic strip (Alphonse and Gaston), or advertisement (Where's the beef?) long forgotten. Such retroterms are words or phrases in current use whose origins lie in our past. Ralph Keyes takes us on an illuminating and engaging tour through the phenomenon that is Retrotalk—a journey, oftentimes along the timelines of American history and the faultlines of culture, that will add to the word-lover's store of trivia and obscure references. "The phrase "drinking the Kool-Aid" is a mystery to young people today, as is "45rpm." Even older folks don't know the origins of "raked over the coals" and "cut to the chase." Keyes (The Quote Verifier) uses his skill as a sleuth of sources to track what he calls "retrotalk": "a slippery slope of puzzling allusions to past phenomena." He surveys the origins of "verbal fossils" from commercials (Kodak moment), jurisprudence (Twinkie defense), movies (pod people), cartoons (Caspar Milquetoast) and literature (brave new world). Some pop permutations percolated over decades: Radio's Take It or Leave It spawned a catch phrase so popular the program was retitled The $64 Question and later returned as TV's The $64,000 Question. Keyes's own book Is There Life After High School? became both a Broadway musical and a catch phrase. Some entries are self-evident or have speculative origins, but Keyes's nonacademic style and probing research make this both an entertaining read and a valuable reference work." --Publishers Weekly

American Reference Books Annual 2000

Author: Bohdan S. Wynar
Publisher: Libraries Unltd Incorporated
ISBN: 9781563088377
Size: 12.29 MB
Format: PDF, ePub, Mobi
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Thorough and in-depth coverage of reference materials is at your fingertips with American Reference Books Annual. With nearly 1600 descriptive and evaluative entries, it continues its tradition as a comprehensive review source for reference works published or distributed in the United States. It encompasses the entire subject spectrum, covering such areas as general reference, history, education, literature, urban studies, economics and business, and science and technology. Some CD-ROMs and Canadian reference publications are covered.

William Pope L

Author: William Pope.L
Publisher: Mit Press
ISBN:
Size: 15.75 MB
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An introduction to the work of the controversial visual and performance artist William Pope.L.

Schadenfreude Baby

Author: Laura Lee
Publisher: Lyons Press
ISBN: 9781599212357
Size: 44.74 MB
Format: PDF, Mobi
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Schadenfreude has taken hold in the American vernacular. This German word translates, roughly, as “pleasure taken at someone else’s misfortune,” and it has been mentioned more than once on The Simpsons, Boston Legal, The Colbert Report, and Two and a Half Men, among other shows. The human spirit is almost always boosted by the failures of others. This little book compiles scores of Schadenfreude moments, at least one of which is sure to provide helpful cheer, such as taste-maker Martha Stewart going to prison, wartime VP Dick Cheney in a weapons mishap, and Olympian showboat Lindsey Jacobellis losing the snowboarding gold medal. This is a book for anyone who derives guilty pleasure from stories of disaster, slows down to look at car wrecks, or simply finds self-affirmation in the failure of others.