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From Altoids To Zima

Author: Evan Morris
Publisher: Simon and Schuster
ISBN: 9780743276474
Size: 51.96 MB
Format: PDF, Mobi
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Ever wondered what the Ms in M&Ms stand for? If Scotch tape was invented in Scotland? Why a cereal that contains neither grapes nor nuts is called Grape Nuts? Who thought Gap was a good name for a clothing store? From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food, clothes, cars, household furnishings, even cell phones are all chosen by brand name. Yet many of these trademarks and product names pose mysteries. But not when Evan Morris, creator of the award-winning The Word Detective website, is on the case! In From Altoids to Zima he reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories -- food and drink; clothing; technology, toys, and assorted bright ideas; cars; and drugs and cosmetics -- the story of each product is told with Morris's trademark wit and humor, complete with sidebars that highlight brand names that have become "genericized" (aspirin); a "What Were They Thinking?" honor roll of strange and often disastrous product names (Edsel); what happens when good brand names go bad (Kool-Aid after the Jonestown mass suicide); and debunked urban legends (the combination of Pop Rocks and soda that was rumored to be lethal).

I Love It When You Talk Retro

Author: Ralph Keyes
Publisher: St. Martin's Press
ISBN: 9781429952477
Size: 66.99 MB
Format: PDF
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An entertaining and informative book about the fashion and fads of language Today's 18-year-olds may not know who Mrs. Robinson is, where the term "stuck in a groove" comes from, why 1984 was a year unlike any other, how big a bread box is, how to get to Peyton Place, or what the term Watergate refers to. I Love It When You Talk Retro discusses these verbal fossils that remain embedded in our national conversation long after the topic they refer to has galloped off into the sunset. That could be a person (Mrs. Robinson), product (Edsel), past bestseller (Catch-22), radio or TV show (Gangbusters), comic strip (Alphonse and Gaston), or advertisement (Where's the beef?) long forgotten. Such retroterms are words or phrases in current use whose origins lie in our past. Ralph Keyes takes us on an illuminating and engaging tour through the phenomenon that is Retrotalk—a journey, oftentimes along the timelines of American history and the faultlines of culture, that will add to the word-lover's store of trivia and obscure references. "The phrase "drinking the Kool-Aid" is a mystery to young people today, as is "45rpm." Even older folks don't know the origins of "raked over the coals" and "cut to the chase." Keyes (The Quote Verifier) uses his skill as a sleuth of sources to track what he calls "retrotalk": "a slippery slope of puzzling allusions to past phenomena." He surveys the origins of "verbal fossils" from commercials (Kodak moment), jurisprudence (Twinkie defense), movies (pod people), cartoons (Caspar Milquetoast) and literature (brave new world). Some pop permutations percolated over decades: Radio's Take It or Leave It spawned a catch phrase so popular the program was retitled The $64 Question and later returned as TV's The $64,000 Question. Keyes's own book Is There Life After High School? became both a Broadway musical and a catch phrase. Some entries are self-evident or have speculative origins, but Keyes's nonacademic style and probing research make this both an entertaining read and a valuable reference work." --Publishers Weekly

American Reference Books Annual 2000

Author: Bohdan S. Wynar
Publisher: Libraries Unltd Incorporated
ISBN: 9781563088377
Size: 66.69 MB
Format: PDF, Docs
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Thorough and in-depth coverage of reference materials is at your fingertips with American Reference Books Annual. With nearly 1600 descriptive and evaluative entries, it continues its tradition as a comprehensive review source for reference works published or distributed in the United States. It encompasses the entire subject spectrum, covering such areas as general reference, history, education, literature, urban studies, economics and business, and science and technology. Some CD-ROMs and Canadian reference publications are covered.

William Pope L

Author: William Pope.L
Publisher: Mit Press
ISBN:
Size: 22.96 MB
Format: PDF, ePub
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An introduction to the work of the controversial visual and performance artist William Pope.L.