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The Power Of Influence

Author: Sarah Prout
Publisher: John Wiley & Sons
ISBN: 9781742469775
Size: 12.17 MB
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The internet offers a wondrous world of possibilities for anyone with an entrepreneurial streak, including the chance to gain international recognition and influence without even leaving the house! Social media platforms such as Twitter and Facebook make it possible to leverage the most powerful marketing tool available—you!—no technical wizardry or design savvy required. In this candid and accessible book, internet entrepreneur Sarah Prout reveals how anyone, with any level of experience, can build a successful online business and harness the power of influence with social media. She shares her tried-and-tested methods for networking and attracting subscribers and followers, debunks social media myths, road-tests a range of different business models, and gives you all the inspiration and power tips you’ll need to get your online business—and bank account—thriving in no time.

The Power Of Your Influence

Author: Stan Toler
Publisher: Harvest House Publishers
ISBN: 0736973060
Size: 55.53 MB
Format: PDF, Kindle
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Unlock Your Power to Create Positive Change The power of influence in our world is undervalued and often ignored. But if you want to make a real change in the lives of others, it will be your everyday influence that draws people in and excites their potential. Stan Toler examines the ways you can profoundly change your own life and the world we live in. You will learn how to shape your attitude to inspire and motivate those around you ensure that your own influence isn't wasted develop a strong vision and purpose for your future Your words, actions, and attitudes hold the power to build up or tear down. Make a positive, lasting impression that will add value to those around you, encourage people to follow your lead, and inspire others to greatness.

Living The Dream

Author: Corwin Hiebert
Publisher: New Riders
ISBN: 0133085740
Size: 40.52 MB
Format: PDF
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Living the Dream is a business book for creative people. It provides the insights and action steps they need to confidently put their skills and passions to work, to make the best business decisions possible, all in service of the ultimate goal--to make a living doing what they love. This inter-disciplinary, no-holds barred guidebook is for emerging and established creative small business owners. It delivers management, marketing ideas, and principles that can make independent creative work stress free and financially rewarding. Living the Dream is void of useless references to big companies, celebrity CEOs, or industry inbreeding. Instead, it gives creative people the real goods on proven business-building strategies without all the mumbo jumbo. This powerhouse of a book is focused on how to be successful and creative as a freelancer or small business owner. Through interviews, case studies, and features, the industry pros and subject matter experts provide the wisdom, objectivity, and context that creatives need. It's all about being creative and getting paid.

The End Of Influence

Author: J. Bradford DeLong
Publisher: Basic Books
ISBN: 0465020070
Size: 47.83 MB
Format: PDF, Kindle
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At the end of World War II, the United States had all the money—and all the power. Now, America finds itself cash poor, and to a great extent power follows money. In The End of Influence, renowned economic analysts Stephen S. Cohen and J. Bradford DeLong explore the grave consequences this loss will have for America’s place in the world. America, Cohen and DeLong argue, will no longer be the world’s hyperpower. It will no longer wield soft cultural power or dictate a monolithic foreign policy. More damaging, though, is the blow to the world’s ability to innovate economically, financially, and politically. Cohen and DeLong also explore American’s complicated relationship with China, the misunderstood role of sovereign wealth funds, and the return of state-led capitalism. An essential read for anyone interested in how global economics and finance interact with national policy, The End of Influence explains the far-reaching and potentially long-lasting but little-noted consequences of our great fiscal crisis.

Buzz

Author: Marian Salzman
Publisher: John Wiley & Sons
ISBN: 9780471273455
Size: 10.56 MB
Format: PDF, Mobi
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Praise for Buzz "Buzz is 'step-ahead marketing' at its very best. No other book comes close to combining such fresh insights with compelling case studies on this crucially important marketing topic. It's pure dynamite." -Kevin Lane Keller E. B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth "As the authors so enthusiastically show, every marketer wishing to create a hot product today must first create a powerful wave of buzz. And as they do so authoritatively demonstrate, that buzz must be authentic-cultivated from the ground up via real experiences." -B. Joseph Pine and James H. Gilmore coauthors, The experience economy "When Marian Salzman enters a room, she sucks out all the ennui, stagnation, and negative thinking-instantly replacing it with excitement, joy, and just plain buzz. If Marian's spreading it, you need to catch it!" -Seth Godin Author, Purple Cow "Here's the buzz about this book: It's smart, it's timely, and it's on target. If you want to apply the power of one of the oldest forms of marketing to some of the newest challenges in business, Buzz will show you how it's done. Spread the word: This is a honey of a book!" -Alan M. Webber Founding Editor, Fast Company magazine "All marketing practitioners are increasingly aware of the need to go well beyond the obvious in terms of communicating and building brands. This book caters admirably to that need, both in terms of the superb sweep of existing knowledge it puts together, as well as the insightful examples that the authors have pulled in from their own experience. As we make the transition to the 21st century, this is a must-read for all serious marketers." -Anish Gupta Director, Strategic Support Services, Reckitt Benckiser

Power Talk

Author: Sarah Myers McGinty
Publisher: Business Plus
ISBN: 9780759521353
Size: 23.30 MB
Format: PDF, Mobi
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Show up on time, work hard, do well, and rise up the corporate ladder? Maybe. Oral communication is the most crucial ingredient in advancement on the job. In Power Talk, Sarah Myers McGinty analyzes the social and psychological elements of speech in the workplace, helping readers hear who's in charge and talk their way ahead. Fast trackers match the right speaking style to the situation and develop a corporate voice that comes across loud and clear. From the voice mail message that gets a call back to navigating a department meeting, listeners will learn how to become their own best spokesperson and advocate.

Influence Rev

Author: Robert B. Cialdini
Publisher: Harper Collins
ISBN: 0688128165
Size: 22.93 MB
Format: PDF
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Power And Influence

Author: John P. Kotter
Publisher: Simon and Schuster
ISBN: 9781439137406
Size: 75.61 MB
Format: PDF, Docs
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In today's complex work world, things no longer get done simply because someone issues an order and someone else follows it. Most of us work in socially intricate organizations where we need the help not only of subordinates but of colleagues, superiors, and outsiders to accomplish our goals. This often leaves us in a "power gap" because we must depend on people over whom we have little or no explicit control. This is a book about how to bridge that gap: how to exercise the power and influence you need to get things done through others when your responsibilities exceed your formal authority. Full of original ideas and expert insights about how organizations—and the people in them—function, Power and Influence goes further, demonstrating that lower-level personnel also need strong leadership skills and interpersonal know-how to perform well. Kotter shows how you can develop sufficient resources of "unofficial" power and influence to achieve goals, steer clear of conflicts, foster creative team behavior, and gain the cooperation and support you need from subordinates, coworkers, superiors—even people outside your department or organization. He also shows how you can avoid the twin traps of naivete and cynicism when dealing with power relationships, and how to use your power without abusing it. Power and Influence is essential for top managers who need to overcome the infighting, foot-dragging, and politicking that can destroy both morale and profits; for middle managers who don't want their careers sidetracked by unproductive power struggles; for professionals hindered by bureaucratic obstacles and deadline delays; and for staff workers who have to "manage the boss." This is not a book for those who want to "grab" power for their own ends. But if you'd like to create smooth, responsive working relationships and increase your personal effectiveness on the job, Kotter can show you how—and make the dynamics of power work for you instead of against you.

Power Questions

Author: Andrew Sobel
Publisher: John Wiley & Sons
ISBN: 1118119630
Size: 38.74 MB
Format: PDF, ePub
View: 3056
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"An arsenal of powerful questions that will transform every conversationSkillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Access the deepest dreams of others. Power Questions sets out a series of strategic questions that will transform your effectiveness with others. The book showcases thirty-five riveting, real conversations with CEOs, billionaires, clients, colleagues, and friends. Each story illustrates the extraordinary power and impact of a thought-provoking, incisive power question. To help readers navigate a variety of professional challenges, over 200 additional, thought-provoking questions are also summarized at the end of the book. The insights in Power Questions include: Want to refocus a client conversation? Ask, What's the most important thing we should be discussing today? Want to connect deeply? Ask the startlingly simple, What are your dreams? Want to learn how someone became the person they are? Ask, How did you get your start? Want to understand a client's deepest motivations? Ask, Why do you do what you do? Does someone need a push to excel? Ask, Is this the best you can do? When you use power questions, you magnify your professional and personal influence, create intimate connections with others, and drive to the true heart of the issue every time"--Provided by publisher.