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The Practice Of Public Relations

Author: Fraser P. Seitel
Publisher: Pearson
ISBN: 0134170288
Size: 29.48 MB
Format: PDF
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in public relations. Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

Seitel

Author: Fraser P. Seitel
Publisher:
ISBN: 9781292160054
Size: 73.99 MB
Format: PDF, ePub
View: 4088
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For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel's writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

The Practice Of Public Relations

Author: Fraser P. Seitel
Publisher: Prentice Hall
ISBN: 9780133083576
Size: 17.54 MB
Format: PDF, Mobi
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Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, thePractice of Public Relations is truly an “in-your-face” Public Relations textbook. The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations —including heavy emphasis on social media and ethics.

Public Relations

Author: Jacquie L'Etang
Publisher: SAGE
ISBN: 9781446234877
Size: 71.76 MB
Format: PDF, ePub
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"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L'Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

Information Technologies And Social Orders

Author: Carl J. Couch
Publisher: Routledge
ISBN: 1351512528
Size: 46.55 MB
Format: PDF, ePub, Docs
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The history of human society, as Carl Couch recounts it in his speculative final book, is a history of successive, sometimes overlapping information technologies used to process the varied symbolic representations that inform particular social contexts. Couch departs from earlier "media" theorists who ignored these contexts in order to concentrate on the technologies themselves. Here, instead, he adopts a consistent theory of interpersonal and intergroup relations to depict the essential interface between the technologies and the social contexts. He emphasizes the dynamic and formative capacities of such technologies, and places them within the major institutional relations of societies of any size. Social orders are viewed in these pages as inherently and reflexively shaped by the information technologies that participants in the institutions use to carry out their work. The manuscript was nearly complete in draft at the time of Couch's death. He has left a bold, synthetic statement, reclaiming the common ground of sociology and communication studies and articulating the indispensability of each for the other. With admirable scope, across historical epochs and cultures, he shows in detail the transformative power of information technologies. While the author hopes that a humane vision comes with each technological advance, he nonetheless describes the numerous instances of mass brutality and oppression that have resulted from the oligarchic control of those technologies. Couch's theory and substantive analysis speak directly to the interests of historians, sociologists, and communication scholars.

Persuasion In Your Life

Author: Shawn T. Wahl
Publisher: Routledge
ISBN: 1315536390
Size: 65.46 MB
Format: PDF, Docs
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Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.

Cengage Advantage Books This Is Pr

Author: Doug Newsom
Publisher: Cengage Learning
ISBN: 9781133307617
Size: 19.82 MB
Format: PDF, ePub, Mobi
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Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom.

The Practice Of Public Relations

Author: Sam Black
Publisher: Routledge
ISBN: 0750623187
Size: 21.28 MB
Format: PDF, Docs
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Practical guide to all aspects of public relations, including international public relations, crisis management, sponsorship and education, training and career prospects

Killing The Cover Letter

Author: Gene Kincaid
Publisher:
ISBN: 9780615255408
Size: 78.71 MB
Format: PDF, ePub
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Includes practical advise on how to search for jobs, write a resume, land an interview, and more in the fields of advertising and public relations.

The Practice Of Public Relations

Author: Wilfred Howard
Publisher: Elsevier
ISBN: 1483183106
Size: 67.71 MB
Format: PDF, ePub
View: 6432
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The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.