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The Pumpkin Plan

Author: Mike Michalowicz
Publisher: Penguin
ISBN: 1101572310
Size: 18.28 MB
Format: PDF
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Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

The Pumpkin Plan

Author: Mike Michalowicz
Publisher: Penguin
ISBN: 1591844886
Size: 32.98 MB
Format: PDF, Docs
View: 1600
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Looks at the author's method for overcoming periods of stagnation in business growth, explaining how he found inspiration in the examples of giant pumpkin farmers, and sharing metaphorical strategies for driving sustained growth.

The Toilet Paper Entrepreneur

Author: Mike Michalowicz
Publisher: Toilet Paper Entrepreneur
ISBN: 0981808204
Size: 43.64 MB
Format: PDF, ePub, Mobi
View: 220
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Trying to start a business in this economy? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Whether you’re just starting out or have been at it for years, the Toilet Paper Entrepreneur's "get real", actionable approach to business is a much-needed swift kick in the pants.

Clockwork

Author: Mike Michalowicz
Publisher: Penguin
ISBN: 0525534024
Size: 24.57 MB
Format: PDF, Docs
View: 160
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Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit? It's possible. And it's easier than you think. If you're like most entrepreneurs, you started your business so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash. Now, Mike Michalowicz, the author of Profit First and other small-business bestsellers, offers a straightforward step-by-step path out of this dilemma. In Clockwork, he draws on more than six years of research and real life examples to explain his simple approach to making your business ultra-efficient. Among other powerful strategies, you will discover how to: * Make your employees act like owners: Free yourself from micromanaging by using a simple technique to empower your people to make smart decisions without you. * Pinpoint your business's most important function: Unleash incredible efficiency by identifying and focusing everyone on the one function that is most crucial to your business. * Know what to fix next: Most entrepreneurs try to fix every inefficiency at once and end up fixing nothing. Use the "weakest link in the chain" method to find the one fix that will add the most value now. Whether you have a staff of one, one hundred, or somewhere in between, whether you're a new entrepreneur or have been overworked and overstressed for years, Clockwork is your path to finally making your business work for you.

Profit First

Author: Mike Michalowicz
Publisher: Penguin
ISBN: 073521414X
Size: 61.43 MB
Format: PDF, Mobi
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Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Strengthen Your Business

Author: Robert Thomas Bethel
Publisher: Lioncrest Publishing
ISBN: 9781619616738
Size: 67.86 MB
Format: PDF
View: 5363
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Turning around a failing business can feel like trying to stop a runaway train. But no matter what industry you're in, becoming profitable isn't impossible. In fact, it isn't even complex. Companies in any field can be revived--and Bob Bethel can show you how. In his fifty-year career, Bob has returned over seventy floundering organizations to profitability, using the same proven strategies and hard-won wisdom to restore each one. In Strengthen Your Business, Bob lays out his no-nonsense approach for building a profitable enterprise, sharing invaluable advice and techniques such as these: Focusing on decreasing costs instead of increasing revenue Leveraging your greatest asset by bringing your employees into the process Crafting a ninety-day plan to ensure accountability Becoming a true leader instead of an average manager Whether your company is in need of strengthening or you're looking to forestall any future fiascoes, Bob's approach will take any business from surviving to thriving--and will empower any entrepreneur, business owner, or leader to make the change themselves.

How To Start And Run A Successful I T Company Without Losing Your Shirt

Author: Tim Taylor
Publisher:
ISBN: 9780996920919
Size: 44.97 MB
Format: PDF
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How to Start and Run a Successful I.T. Company without Losing Your Shirt shows the fundamentals of how to actually start your own IT company. Do people say you should start your own business but you have never known how? Are you sick of working for others? Find out what it really takes to start from scratch and run a successful company. Tim says, "Learn from my mistakes and let me help you be a success. I have made every mistake you can make in this business, from hiring bad employees to not charging enough for my services. The most important thing I can tell you is that you can do this.

Big Ideas For Small Businesses

Author: John Lamerton
Publisher:
ISBN: 9781910600153
Size: 24.40 MB
Format: PDF, Kindle
View: 959
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"Former Civil Servant John Lamerton has run more than 60 small businesses since 2000, making millions of pounds, and thousand of mistakes along the way. This book is a collection of the lessons and successes that have led to him coaching and mentoring hundreds of small business owners, teaching them to think bigger, work less, and design their business around the lifestyle they want."--Back cover.

Breakthrough Branding

Author: Catherine Kaputa
Publisher: Nicholas Brealey
ISBN: 1857889959
Size: 28.19 MB
Format: PDF, Mobi
View: 686
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This book uses dozens of brand histories to demonstrate what makes a brand thrive and how to do the same

App Empire

Author: Chad Mureta
Publisher: John Wiley & Sons
ISBN: 111810787X
Size: 78.50 MB
Format: PDF, Docs
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Explains how to design, create, and market a successful application across any mobile platform, including iPhone, iPad, Android, and BlackBerry.