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The Rhetorical Power Of Popular Culture

Author: Deanna D. Sellnow
Publisher: SAGE Publications
ISBN: 1506315232
Size: 33.30 MB
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Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.

Communication Perspectives On Popular Culture

Author: Andrew F. Herrmann
Publisher: Lexington Books
ISBN: 1498523935
Size: 17.43 MB
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Communication Perspectives on Popular Culture contains all new writings from many important established scholars as well as brilliant young scholars in the communication field. Contributors explore new and emerging ways to approach popular culture – from case studies to emerging theories – as they examine how popular culture, media, and communication influence our everyday lives.

Rhetorical Audience Studies And Reception Of Rhetoric

Author: Jens E. Kjeldsen
Publisher: Springer
ISBN: 3319616188
Size: 33.11 MB
Format: PDF, Kindle
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This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.


Author: Richard J. Finneran
Publisher: University of Michigan Press
ISBN: 9780472108282
Size: 53.54 MB
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Yeats XIII features a special section, "Approaches to Teaching Yeats." Nine top scholars (Jonathan Allison, George Bornstein, Ronald Bush, Elizabeth Butler Cullingford, Herbert J. Levine, Marjorie Perloff, Jahan Ramazani, J. P. Riquelme, and M. L. Rosenthal) contribute essays on how to use the poet in the classroom, examining Yeats in different contexts, from the question of authorial intention to Yeats and feminism to the poet's genres and style. Some of the pieces explore the teaching of particular poems, some suggest ways of working with the entire corpus. No teacher of Yeats will want to be without this section. Other featured articles include Susan Bazargan on Yeats and colonialism and Margaret Mills Harper on Yeats's religion. Conrad A. Balliet provides a supplement to his W. B. Yeats: A Census of the Manuscripts, listing all manuscripts missing from the earlier work; David Greetham reviews recent volumes in the Cornell Yeats edition; and as always the volume includes a comprehensive Yeats bibliography (for 1993-94) and a compilation of dissertation abstracts (1994). Richard J. Finneran is Hodges Chair of Excellence Professor of English, University of Tennessee at Knoxville.

Negotiating Girl Power

Author: Rebecca C. Hains
Size: 61.29 MB
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This dissertation investigates how preadolescent girls negotiate mediated girl power ideals during the developmentally important task of identity construction. Extending existing feminist cultural theory, this dissertation considers how cartoons about girl power superheroes--a recent television phenomenon--contribute to cultural discourse about "tween" girls' strength and empowerment, and thus to the social construction of girlhood. Its central findings are based upon twelve months of fieldwork with 37 preadolescent informants in the suburbs of a large east-coast U.S. city. Drawing upon feminist ethnography and media literacy research, this study explores how preadolescent girls read strength, girlhood, and femininity in girl power texts--and how girls relate these readings to the broader contexts of their everyday lives. This study's starting point is the dialogue emerging from girl hero media texts. The dissertation considers two key precedents to girl power from the 1930s--Little Orphan Annie and Shirley Temple--and then offers a textual analysis of six recent, popular girl power texts: The Power puff Girls, Totally Spies, Kim Possible, My Life as a Teenage Robot, Atomic Betty, and W.L T. C.H. Significantly, this analysis finds that girl power discourse is simultaneously progressive and regressive. Girl power discourse suggests that girls are strong and can do anything, but it also places limits on that strength and potential--implying they depend on a girl's successful negotiation of a normatively feminine behavior and appearance, which relies on the consumption of various commodities. Therefore, although girl power proclaims that "girls rule," preadolescent girls who negotiate girl power and the wider popular culture environment often learn that only one identity is socially acceptable: the "girly girl," someone who achieves normative femininity through her "girly" behavior and appearance. Consequently, girls who have embraced "girls rule" empowerment rhetoric nevertheless aspire to meet often unattainable dominant beauty ideals, reporting dissatisfaction with themselves as they are. This dissertation concludes that the feminist potential of girl power is negated by its embrace of normative femininity, by competing messages from the broader media environment, and by girl power's commodification in the service of hegemonic corporate interests--which comes at the expense of girls' empowerment.

Sociological Abstracts

Author: Leo P. Chall
Size: 46.79 MB
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CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.