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The Secrets Of Success In Marketing

Author: Ian Linton
Publisher: Pearson UK
ISBN: 0273742450
Size: 24.18 MB
Format: PDF, Docs
View: 1836
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Real world marketing for real world professionals – everything you need to know to be the best in the business. Marketing has never been more pressured than it is today, and . as a marketing professional, you are increasingly expected to do more for less and The Secrets of Success in Marketing is the book to offer some relief. These are the real secrets, all learned from years of experience and successful marketing, and they’re the secrets that the seriously successful use to stay ahead of the game. A practical, project-based approach creates a series of self-contained guides to planning, implementing and managing consumer and business-to-business marketing projects – ideal for busy marketing professionals who want fast, focussed advice. Real-life examples and case studies are drawn from market leaders in a variety of sectors, and this insight combined with the expert experience of a renowned author create a unique approach to teaching the core skills of marketing.

The Complete Guide To Accelerating Sales Force Performance

Author: Andris A. Zoltners
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814426166
Size: 78.38 MB
Format: PDF, Docs
View: 653
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"Every firm's sales force combines the distinctive personalities of its members with the complex issues of size, pay structure, incentives, performance evaluation, and effective uses of new technology. And while underrepresented in most marketing texts, the success of the sales force is a major component in the overall success of most companies. "The Complete Guide to Accelerating Sales Force Performance" develops an effective, innovative framework for evaluating and improving the performance of any sales force. This book identifies and describes the key factors for creating a fast-track, go-to-market strategy. It's loaded with proven ideas for improving such ""success drivers"" as: culture * sales force structure * hiring * sales manager selection * training * compensation * technology * sales territory design * goal setting * performance management. Packed with valuable insights and real-life examples, this guide is an excellent source of practical ideas for sales and marketing managers in all industries."

The Marketing Performance Blueprint

Author: Paul Roetzer
Publisher: John Wiley & Sons
ISBN: 1118883586
Size: 51.12 MB
Format: PDF, Mobi
View: 5684
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Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

The Marketing Agency Blueprint

Author: Paul Roetzer
Publisher: John Wiley & Sons
ISBN: 111817688X
Size: 17.30 MB
Format: PDF, ePub, Mobi
View: 1548
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Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.

Performance Partnerships

Author: Robert Glazer
Publisher: BookBaby
ISBN: 1619615835
Size: 38.43 MB
Format: PDF, Kindle
View: 3742
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The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices. When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business and Robert can show you how to tap into that boundless potential.

The 80 20 Business Process

Author: Bob Muscat
Publisher: Createspace Independent Publishing Platform
ISBN: 9781541170285
Size: 38.87 MB
Format: PDF, Docs
View: 4716
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The easiest way to improve the performance of your business without spending a ton. "Why do some companies rapidly improve results, while others struggle? What makes some managers succeed time after time, regardless of industry? Is there a pattern underlying how great marketers approach their businesses? Improving your business is a process, not a secret formula. This book introduces readers to the "80/20 Business Process," a four steps process companies use to accelerate profitable growth. The basic concept of the 80/20 Business Process is that some customers are more important than others. And if you simplify and focus on the key parts of your business, you can reduce the complexity that often disguises what is truly important. Through consecutive 80/20 cycles, successful companies reach their ultimate goal of dramatically improving profits and growth - without depending on costly new investments or aggressive marketing. The 80/20 Business Process is a guide that aligns strategy, operations, and customer relations to improve service delivery at dramatically lower cost. Written for business owners and leaders, general managers, marketers, and people eager to learn more about the things that determine profitability, this book gives readers: Practical insights to simplify product lines, outsource products, or as a last resort, eliminate low-value products. Actionable steps for segmenting the customer base by focusing on the 80/20 customers separately and finding alternative ways to serve the 20/80 customers. Tools and tips for designing business processes, systems and measurements around 80/20 activities. Ideas for simplifying the supplier base by partnering with 80/20 suppliers and reducing the number of 20/80 suppliers. Bob Muscat distilled years of research, consulting and practical experience to write a manual for rapidly improving profit. Muscat has led businesses at GE, Thermo Scientific, and IDEX. He was a senior examiner for the Malcolm Baldrige National Quality Award has taught strategic planning, business strategy and delivered programs for Timberland, Campbell's Soup, The Shaw Group, the Chicago Board of Trade, the US Marine Corps, and others.

Smartcuts

Author: Shane Snow
Publisher: Harper Collins
ISBN: 0062302469
Size: 36.40 MB
Format: PDF
View: 7152
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Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time. How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm? One way or another, they do it like computer hackers. They employ what psychologists call "lateral thinking: to rethink convention and break "rules" that aren't rules. These are not shortcuts, which produce often dubious short-term gains, but ethical "smartcuts" that eliminate unnecessary effort and yield sustainable momentum. In Smartcuts, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one. From SpaceX to The Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter—and how perhaps the rest of us can, too.

Now Build A Great Business

Author: Mark Thompson
Publisher: Amacom Books
ISBN: 0814416977
Size: 55.70 MB
Format: PDF, ePub
View: 6216
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Reveals seven principles that can change one's business for the better, including becoming a great leader, attracting and keeping great people, developing a great business plan, offering a great product or service, delivering superior customer service and more.

Salesforce Com Secrets Of Success

Author: David Taber
Publisher: Pearson Education
ISBN: 013351739X
Size: 53.48 MB
Format: PDF, Kindle
View: 3102
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A guide to every aspect of Salesforce.com covers such topics as using the service cloud, promoting collaboration through Chatter, and establishing metrics for social CRM performance.

The Brand Mapping Strategy

Author: Karen Leland
Publisher: Entrepreneur Press
ISBN: 1613083394
Size: 34.94 MB
Format: PDF, ePub
View: 2481
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A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline. Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets? CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board. A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story. The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process©, a process that will guide them in creating personal, team and business brands that work in harmony and parallel with each other.