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The Secrets Of Success In Marketing

Author: Ian Linton
Publisher: Pearson UK
ISBN: 0273742450
Size: 58.17 MB
Format: PDF
View: 1482
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Real world marketing for real world professionals – everything you need to know to be the best in the business. Marketing has never been more pressured than it is today, and . as a marketing professional, you are increasingly expected to do more for less and The Secrets of Success in Marketing is the book to offer some relief. These are the real secrets, all learned from years of experience and successful marketing, and they’re the secrets that the seriously successful use to stay ahead of the game. A practical, project-based approach creates a series of self-contained guides to planning, implementing and managing consumer and business-to-business marketing projects – ideal for busy marketing professionals who want fast, focussed advice. Real-life examples and case studies are drawn from market leaders in a variety of sectors, and this insight combined with the expert experience of a renowned author create a unique approach to teaching the core skills of marketing.

The Momentum Effect

Author: Jean Claude Larreche
Publisher: Pearson UK
ISBN: 0273747274
Size: 52.19 MB
Format: PDF
View: 7673
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One of the most frequent challenges that managers and executives face today is: ‘How do I keep on growing and at the same time, make a profit?’ Based on the author’s extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn’t work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With Momentum, you won’t have to.

This Is Not The Position I Accepted

Author: Brad Remillard
Publisher: Hillcrest Publishing Group
ISBN: 1934937630
Size: 14.81 MB
Format: PDF, Mobi
View: 5821
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Now hear from the experts on finding a job ... The most comprehensive executive job search process on the market, this book contains: -Over 130 pages with templates, examples, exercises, graphs, and lots of how-to's. -Over 100 questions to consider asking during an interview. -The single most important question to ask that most candidates never do. -Extensive chapters on resumes, including examples, do's and don'ts, and a template. -How to work with recruiters and get them to call you back. -Explanations on what makes the phone interview unique. -What you need to know about employment contracts. -How to leverage the internet to make yourself findable. The experts will lift the curtain and give you an inside view of what really happens during a job search. Too often you are given the easy answer why you didn't get that idea job. Now you can find out what you aren't being told, what most companies and recruiters don't want to tell you -- because it may not be all that nice. Well, it's time you hear what is really being said so that you can learn and adjust your search. You will learn how to quickly find a job by not repeating the mistakes of others. Written from the perspective of retained executive recruiters, with more than fifty years experience between them, Brad Remillard and Barry Deutsch know one thing better than human resource professionals, out-placement counselors, or career coaches -- what it takes to find a job. The accumulation of their experiences is going to take you deep into the real world of finding your ideal job. You will get an insider's look at what really happens in a job search. This is a unique and very rare opportunity to learn from the experts. "Every section is crammed full of sound advice on how to find the perfect position from an experienced perspective that has never here-to-fore been offered. It reveals the dos, the don'ts, inside secrets, and the practical creativity that will make you stand out favorably from the several hundred equally or greater qualified peers who strive for the same position." -Rick Lamprecht, CEO/Board of Directors "A must-read for executives in transition! For those new in their search, all of the basics are covered. For those more experienced in seeking their next position, this book goes beyond the basics and provides insight from the recruiter perspective. The authors are seasoned veterans in placing the right executive in the right position. You will learn how to market your unique skill set and work experience. Most valuable are the things you should ask before deciding if the position offered is the right position for you. Good read and great reference book for your marketing profile and interviewing checklist." -Richard P. Hooper, Ph.D., CTO This book was written to inform you of what lies ahead and, most importantly, to equip you with the skills, tools, and knowledge to beat your competition. Even shortening your search by just one month as a result of reading this book will put thousands of dollars in your pocket.

The 80 20 Business Process

Author: Bob Muscat
Publisher: Createspace Independent Publishing Platform
ISBN: 9781541170285
Size: 72.44 MB
Format: PDF, Mobi
View: 951
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The easiest way to improve the performance of your business without spending a ton. "Why do some companies rapidly improve results, while others struggle? What makes some managers succeed time after time, regardless of industry? Is there a pattern underlying how great marketers approach their businesses? Improving your business is a process, not a secret formula. This book introduces readers to the "80/20 Business Process," a four steps process companies use to accelerate profitable growth. The basic concept of the 80/20 Business Process is that some customers are more important than others. And if you simplify and focus on the key parts of your business, you can reduce the complexity that often disguises what is truly important. Through consecutive 80/20 cycles, successful companies reach their ultimate goal of dramatically improving profits and growth - without depending on costly new investments or aggressive marketing. The 80/20 Business Process is a guide that aligns strategy, operations, and customer relations to improve service delivery at dramatically lower cost. Written for business owners and leaders, general managers, marketers, and people eager to learn more about the things that determine profitability, this book gives readers: Practical insights to simplify product lines, outsource products, or as a last resort, eliminate low-value products. Actionable steps for segmenting the customer base by focusing on the 80/20 customers separately and finding alternative ways to serve the 20/80 customers. Tools and tips for designing business processes, systems and measurements around 80/20 activities. Ideas for simplifying the supplier base by partnering with 80/20 suppliers and reducing the number of 20/80 suppliers. Bob Muscat distilled years of research, consulting and practical experience to write a manual for rapidly improving profit. Muscat has led businesses at GE, Thermo Scientific, and IDEX. He was a senior examiner for the Malcolm Baldrige National Quality Award has taught strategic planning, business strategy and delivered programs for Timberland, Campbell's Soup, The Shaw Group, the Chicago Board of Trade, the US Marine Corps, and others.


Author: William Pride
Publisher: Cengage Learning
ISBN: 0618474463
Size: 70.80 MB
Format: PDF, ePub
View: 3068
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Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Million Dollar Blind Spots

Author: Gary Patterson
Publisher: AudioInk Publishing
ISBN: 0982241569
Size: 27.93 MB
Format: PDF, ePub, Mobi
View: 4738
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Million Dollar Blind Spots will create clear understanding to uncover blind spots in your company-and will dramatically accelerate correct business leadership decisions. Million Dollar Blind Spots is hailed by industry professionals as a commonsense approach to risk management. When asked how all departmental leaders can help the finance department increase profitability, this book is a resource for management to find pools of cash in key departments of the company. This book helps career-motivated business executives unearth key risk areas and identify opportunities leading to sustainable growth, buzz-worthy customer value, and impressive profitability.