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Key Concepts In Journalism Studies

Author: Bob Franklin
Publisher: SAGE
ISBN: 0761944818
Size: 24.92 MB
Format: PDF, ePub, Mobi
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The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.

Metaphysics The Key Concepts

Author: Nikk Effingham
Publisher: Routledge
ISBN: 1136855181
Size: 21.64 MB
Format: PDF
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Ever wondered about Gunk, Brains in a Vat or Frankfurt’s Nefarious Neurosurgeon? With complete explanations of these terms and more Metaphysics: The Key Concepts is an accessible and engaging introduction to the most widely studied and challenging concepts in metaphysics.

Key Concepts In Philosophy

Author: Paddy McQueen
Publisher: Macmillan International Higher Education
ISBN: 1137093390
Size: 73.26 MB
Format: PDF, ePub
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An accessible account of philosophical concepts, theories and key thinkers with an emphasis on recent developments in the field. Containing over 300 entries, the terms are ordered alphabetically and cross referenced for ease of use. Suggestions for further reading follow the explanations, encouraging further reflection and independent learning.

Key Concepts In Marketing

Author: Jim Blythe
Publisher: SAGE
ISBN: 0857029541
Size: 10.47 MB
Format: PDF, Kindle
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Electronic Inspection Copy available for instructors here `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you' - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read' - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Economics The Key Concepts

Author: Donald Rutherford
Publisher: Routledge
ISBN: 1134146191
Size: 43.78 MB
Format: PDF, Mobi
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An A-Z of contemporary economics in all its forms, Economics: the Key Concepts is an affordable, accessible reference for students, lecturers and economists at every level. The key topics explored include: competition and monopoly development economics game theory property rights taxation. Fully cross-referenced with extensive guides to further reading, this is the essential comprehensive pocket reference to the ideas, issues and practice of economics in the twenty-first century.

Key Concepts In Bilingualism

Author: Fredric W. Field
Publisher: Macmillan International Higher Education
ISBN: 0230344461
Size: 34.38 MB
Format: PDF, ePub, Mobi
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Arranged alphabetically, this accessible glossary provides a quick source of reference for a range of readers, from students of linguistics to educators who need help navigating the vocabulary of Bilingualism. Cross-referenced throughout, this guide considers a range of concepts that relate to the interdisciplinary nature of the field.

Key Concepts In Geography

Author: Sarah Holloway
Publisher: SAGE
ISBN: 9780761973898
Size: 71.22 MB
Format: PDF, ePub, Mobi
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Defining the key terms that inform the language of geography and define the geographical imagination: space, time, place, scale, landscape, this volume provides definitions of terms from both human and physical geography.

Communication Yearbook 32

Author: Christina S. Beck
Publisher: Routledge
ISBN: 1135859612
Size: 11.19 MB
Format: PDF, Kindle
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The Communication Yearbook annuals publish diverse, state-of-the-art literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline.

Darwin And Archaeology

Author: John P. Hart
Publisher: Greenwood Publishing Group
ISBN: 9780897898782
Size: 29.85 MB
Format: PDF
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During the past two decades there has been a resurgence of interest in evolutionary approaches to the archaeological record, but these approaches are obscured by the different ways in which varying schools of thought define and use words and concepts derived from Darwinian theory. This volume is designed to clarify major concepts and their key words with the goal of integrating different schools' approaches toward evolutionary archaeology.