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Thinking With Type

Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 1616890452
Size: 52.20 MB
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Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.

Type On Screen

Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 161689346X
Size: 29.13 MB
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The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

Thinking With Type A Primer For Deisgners

Author: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781568984483
Size: 47.38 MB
Format: PDF, Kindle
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The organization of letters on a blank sheet—or screen—is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).

Mastering Type

Author: Denise Bosler
Publisher: Simon and Schuster
ISBN: 1440313717
Size: 30.33 MB
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Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes. By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.

Just My Type

Author: Simon Garfield
Publisher: Penguin
ISBN: 1101577819
Size: 14.21 MB
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A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

D I Y Design It Yourself

Author: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781568985527
Size: 61.38 MB
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Instruction for designing blogs, books, business cards, CD and DVD packaging, embroidery, envelopes, flyers, gifts, housewares, invitations, logos, newsletters, note cards, photo albums, presentations, press kits, stationery, stickers, t-shirts, totes, wall graphics, web sites, and zines.

Lettering Type Creating Letters And Designing Typefaces

Author: Bruce Willen
Publisher: Princeton Architectural Press
ISBN: 9781568987651
Size: 24.40 MB
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A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

Gilgamesh

Author: Herbert Mason
Publisher: HMH
ISBN: 0547526601
Size: 10.48 MB
Format: PDF, ePub, Mobi
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National Book Award Finalist: The most widely read and enduring interpretation of this ancient Babylonian epic. One of the oldest and most universal stories known in literature, the epic of Gilgamesh presents the grand, timeless themes of love and death, loss and reparations, within the stirring tale of a hero-king and his doomed friend. A National Book Award finalist, Herbert Mason’s retelling is at once a triumph of scholarship, a masterpiece of style, and a labor of love that grew out of the poet’s long affinity with the original. “Mr. Mason’s version is the one I would recommend to the first-time reader.” —Victor Howes, The Christian Science Monitor “Like the Tolkien cycle, this poem will be read with profit and joy for generations to come.” —William Alfred, Harvard University

Design Writing Research

Author: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN:
Size: 58.33 MB
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Ellen Lupton and J. Abbott Miller are the founders and directors of the graphic design program at the Maryland Institute of Art, as well as the authors of numerous books on design (Mixing Messages, Dimensional Typography, Mechanical Brides, see pages 25-26). This collection of their essays on graphic design, winner of a Design Destinction Award from I.D. Magazine's Annual Design Review, is now available for the first time in paperback format. "In these theoretical essays, the author-designers create their most challenging, playful, and original work". -- Michael Rock, I.D. Magazine "It is striking not just in ambition, range, and detail, but also in their attempt to embody ideas in and through design, taking seriously the fact that form and content intertwine". -- Robin Kinross, Eye "A pleasure to look at, to read, and to go back to over and over again. The writing is well researched, offers new ideas, and even a little controversy now and then. This is what contemporary design, writing,and research look like". -- Erik Spiekermann, Blueprint "Serious, considered, and provocative". -- Tod Lippy, Print

Graphic Design Thinking

Author: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781568989792
Size: 53.23 MB
Format: PDF, ePub, Mobi
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Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.