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Patagonia Tools For Grassroots Activists

Author: Nora Gallagher
Publisher: Patagonia
ISBN: 1938340450
Size: 71.10 MB
Format: PDF, Kindle
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For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.

Tools For Grassroots Activists

Author: Nora Gallagher
Publisher: Patagonia Incorporated
ISBN: 9781938340444
Size: 75.18 MB
Format: PDF, ePub, Docs
View: 7511
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For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools' best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will bedog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.

Lass Die Mitarbeiter Surfen Gehen

Author: Yvon Chouinard
Publisher: Redline Wirtschaft
ISBN: 3864149576
Size: 49.41 MB
Format: PDF, Mobi
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Yvon Chouinard ist Unternehmer wider Willen. Eigentlich wollte er nur Klettern und Surfen – und trotzdem baute er ein Multimillionen-Dollar-Unternehmen auf. In seiner Jugend verbrachte er viel Zeit in der Natur und ließ sich von seinem Vater das Schmiedehandwerk beibringen. Als begeisterter Kletterer entwickelte und verkaufte er sein eigenes Equipment, dessen Design sich bis heute kaum verändert hat. Nach und nach erweiterte er die Palette seines Angebots, wobei er und seine Mitarbeiter keine besondere Strategie verfolgten: Jeder tat, was nötig war – und worauf er Lust hatte. Aus dieser Mentalität entstand im Lauf der Zeit das erfolgreiche Unternehmen Patagonia. In dieser neu überarbeiteten Auflage zum 10-jährigen Jubiläum der Originalausgabe zeigt Yvon Chouinard – legendärer Kletterer, Geschäftsmann, Umweltschützer und Gründer von Patagonia, Inc. – wie seine eigene Lebensphilosophie zum erfolgreichen Unternehmensleitbild wurde und was Patagonia zu einem der am meisten respektierten und umweltbewussten Unternehmen der Erde machte. Lass die Mitarbeiter surfen gehen ist ein Buch, das sowohl für Unternehmer als auch Outdoor-Enthusiasten gleichermaßen beeindruckend ist.

Der Stumme Fr Hling

Author: Rachel Carson
Publisher: C.H.Beck
ISBN: 3406704220
Size: 62.13 MB
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Der stumme Frühling erschien erstmals 1962. Der Titel bezieht sich auf das eingangs erzählte Märchen von der blühenden Stadt, in der sich eine seltsame, schleichende Seuche ausbreitet … Das spannend geschriebene Sachbuch wirkte bei seinem Erscheinen wie ein Alarmsignal und avancierte rasch zur Bibel der damals entstehendenÖkologie-Bewegung. ZumerstenMal wurde hier in eindringlichem Appell die Fragwürdigkeit des chemischen Pflanzenschutzes dargelegt. An einer Fülle von Tatsachen machte Rachel Carson seine schädlichen Auswirkungen auf die Natur und die Menschen deutlich. Ihre Warnungen haben seither nichts von ihrer Aktualität verloren.

Ein Wildes Herz

Author: Robert Goolrick
Publisher: btb Verlag
ISBN: 3641100445
Size: 68.84 MB
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Wie weit bist du bereit für die Liebe zu gehen? Virginia, 1948. In der beschaulichen Kleinstadt Brownsburg kennt jeder jeden und alles geht seinen gewohnten Gang. Bis eines Tages ein Fremder auftaucht, mit zwei Koffern in der Hand. Er scheint nicht viel zu besitzen, dieser Charlie, außer seinen kostbaren Messern. Damit kann er so geschickt umgehen, dass er für den Metzger am Ort zum unentbehrlichen Mitarbeiter wird – und zum Freund der Familie. Doch dann begegnet Charlie der Ehefrau des reichsten Mannes der Stadt: Sylvan. Er weiß sofort: Sie ist die Frau, von der er schon immer geträumt hat. Es ist der Beginn einer Amour fou, die nicht nur sein Leben aus der Bahn werfen wird – einer Leidenschaft bis in den Tod.

Fundamentals Of Marketing

Author: Paul Baines
Publisher: Oxford University Press
ISBN: 0198748574
Size: 51.15 MB
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Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can you learn from these practices, how do theyincorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to help build their theoreticalunderstanding of marketing into skilful practice. Covering the most essential theories and latest trends, this book take you from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. With cases featuring international companies such as YouTube, Kopparberg,and Nestle, and exploring issues such as greenwashing, guilt appeals, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, and how it can be used to promote a company's success. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further and read in depth on selected topics. A fully integrated Online Resource Centre allows you to learn from real-life marketers whose video interviews expand on the book's Case Insights to offer a more in-depth view of their world. From Withers Worldwide to Aston Martin, Lanson International to Spotify, household names as well as SMEs andonline businesses discuss their real-life marketing dilemmas and how they navigated their way to a positive outcome. Test bank questions, internet activities, and web links also allow you to test your learning and explore key concepts further. Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing. The book is accompanied by an Online Resource Centre that features: * For everyone:* Case Insight videos* Library of video links* WorksheetsFor students:* Author audio podcasts* Multiple-choice questions* Flashcard glossaries* Employability guidance and marketing careers insights* Internet activities* Research insights* Web links For lecturers:* VLE content* PowerPoint slides* Test bank* Essay questions* Tutorial activities* Marketing resource bank* Pointers on answering the discussion question at the end of each chapter of the book* Figures and tables from the book in electronic format* Transcripts of the Case Insight videos

Endangered Species A Reference Handbook

Author: Jan A. Randall
Publisher: ABC-CLIO
ISBN: 1440849005
Size: 80.74 MB
Format: PDF, Kindle
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A detailed exploration of the variety of threats that endangered species are facing around the world, whether they are due to human impact or so-called natural causes. • Includes a Perspectives chapter that allows for voices to be heard from many individuals who are concerned with endangered species • Serves general readers who wants to learn more about the history and current events concerning endangered species in an easy-to-understand fashion as well as high school and undergrad students conducting research for reports or projects • Presents facts that enables readers reach their own conclusions regarding the controversies regarding endangered species

Der Globale Minotaurus

Author: Yanis Varoufakis
Publisher: Antje Kunstmann
ISBN: 3888978106
Size: 73.36 MB
Format: PDF, Docs
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Globalisierung, Gier und fehlende Bankenregulierung – sie alle wurden für die Krise der Weltwirtschaft verantwortlich gemacht. In Wahrheit sind dies nur Nebenschauplätze eines weit größeren Dramas. Eines Dramas, das in der Weltwirtschaftskrise von 1929 wurzelt und bereits seit den 1970er Jahren auf offener Bühne spielt: als die Welt wider besseres Wissen begann, mit ihrem Geld den “Globalen Minotaurus” Amerika zu nähren – so wie einst die Athener dem mythischen Fabeltier auf Kreta Tribut zollten. Heute sind die USA als Stabilisator der Weltwirtschaft selbst nachhaltig geschwächt, und die Konsequenzen des Machtvakuums zeigen sich allerorten. Sie machen vor allem eines klar: Stabilität in der Weltwirtschaft ist nicht umsonst zu haben; sie erfordert historische Entscheidungen – wie nach dem Zweiten Weltkrieg, als die Hegemonialstellung Amerikas begann. Statt hektischer Rettungsaktionen mit immer kürzeren Verfallsdaten ist eine grundlegende Debatte über Stabilitätspolitik, ist ein Neuanfang unvermeidlich.

Sustainable Customer Experience Design

Author: Bert Smit
Publisher: Routledge
ISBN: 1317217861
Size: 17.57 MB
Format: PDF, ePub, Mobi
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Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.