Download turn ideas into products a playbook for defining and delivering technology products in pdf or read turn ideas into products a playbook for defining and delivering technology products in pdf online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get turn ideas into products a playbook for defining and delivering technology products in pdf book now. This site is like a library, Use search box in the widget to get ebook that you want.



Inspired

Author: Marty Cagan
Publisher: John Wiley & Sons
ISBN: 111938754X
Size: 57.78 MB
Format: PDF
View: 3369
Download and Read
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

The Lean Product Playbook

Author: Dan Olsen
Publisher: John Wiley & Sons
ISBN: 1118961021
Size: 76.88 MB
Format: PDF, ePub
View: 6456
Download and Read
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Tuned In

Author: Craig Stull
Publisher: John Wiley & Sons
ISBN: 0470428562
Size: 16.62 MB
Format: PDF, Mobi
View: 6454
Download and Read
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

The Secret Product Manager Handbook

Author: Nils Davis
Publisher: Createspace Independent Publishing Platform
ISBN: 9781983838934
Size: 74.57 MB
Format: PDF, Docs
View: 2363
Download and Read
"Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to market." When I started in product management, I had a lot of questions, like "What is product management?" It's a common question still, but most people don't have a good answer. After all these years, the same questions keep coming up. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. You'll learn: The real reason people choose to buy a product - it's not about how "good" the product is! How to get the very best from your developers. The 5-word phrase that can accelerate sales and marketing. The best ways to talk to executives and customers about what you're building. Among other critical information, you'll find a powerful framework for thinking about product management - and even for talking to your Mom about what you do. The framework provides an infrastructure for most of The Secret Product Manager Handbook. I provide a concrete and explicit explanation of why product management is so important for businesses, including a calculation of the true business value of product management. And the book is full of specific techniques and practices for transforming your product management career. What People Are Saying "Nuggets of product management wisdom and ideas you'll want to hang on your monitor. The book is like having a conversation with a mentor." (Ken Hanson, Growth Product Manager) The summary of product management - identify market problems, guide the creation of solutions, and take the solutions to market - is powerful. As a former engineer, it's especially important to be reminded of the third point" (Frank Licea, Product Manager) "The intro is one of the clearest and smartest explanations of the value a product manager should bring to the table I've ever read." (Luca Candela, VP of Product Management)

The Art Of Product Management

Author: Rich Mironov
Publisher: Booksurge Publishing
ISBN: 9781439216064
Size: 73.95 MB
Format: PDF, ePub, Docs
View: 3646
Download and Read
The Art of Product Management takes us inside the head of a product management thought leader: all about Silicon Valley start-ups, thinking like a customer, and the creation of new technology products

Product Roadmaps Relaunched

Author: C. Todd Lombardo
Publisher: "O'Reilly Media, Inc."
ISBN: 1491971673
Size: 48.99 MB
Format: PDF, ePub, Docs
View: 5955
Download and Read
A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful. Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to: Articulate an inspiring vision and goals for your product Prioritize ruthlessly and scientifically Protect against pursuing seemingly good ideas without evaluation and prioritization Ensure alignment with stakeholders Inspire loyalty and over­-delivery from your team Get your sales team working with you instead of against you Bring a user­ and buyer-­centric approach to planning and decision-making Anticipate opportunities and stay ahead of the game Publish a comprehensive roadmap without over­committing

The Customer Driven Playbook

Author: Travis Lowdermilk
Publisher: "O'Reilly Media, Inc."
ISBN: 1491981229
Size: 28.69 MB
Format: PDF, ePub
View: 6949
Download and Read
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they’ll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you’ll quickly learn how to turn Lean theory into action. Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights Conduct experiments to create a continual cadence of learning Derive patterns and meaning from the feedback you’ve collected from customers Improve your confidence when making strategic business and product decisions Track the progression of your assumptions, hypotheses, early ideas, concepts, and product features with step-by-step playbooks Improve customer satisfaction by creating a consistent feedback loop

Sprint

Author: Jake Knapp
Publisher: Simon and Schuster
ISBN: 150112174X
Size: 70.96 MB
Format: PDF, Kindle
View: 5631
Download and Read
From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers.

Starting A Tech Business

Author: Alex Cowan
Publisher: John Wiley & Sons
ISBN: 1118205553
Size: 50.51 MB
Format: PDF, Docs
View: 2106
Download and Read
"Technology-enabled businesses offer one of today's best available means to creating wealth, and the successful application of technology increasingly separates an industry's winners from its losers. Even better, while a decade ago the barriers to creating a technology-enabled business required a pole vault, they've lowered to where a determined step in the right direction is enough to get started.There are many important things prospective entrepreneurs and business enterprises need to know to avoid common pitfalls in the fast-paced world of high tech business. This book provides these practical checklists and frameworks that business owners, entrepreneurs, and professionals can apply to any web 2.0 business idea, whether they are developing software and products or beginning a technology-enabled business. The book includes valuable insights on How do you prepare yourself or your company for successful systems implementation? How do you develop a best-practice user interface for your/your company's system? What are some of the most common disconnects between engineers and business people and how can you avoid them? What are the core functional roles in a technology-enabled business and what skills sets do they require? How do you identify worthwhile partnerships and invest in them enough to make them successful? "--

Act Now

Author: Kevin Harrington
Publisher: Hci
ISBN: 9780757307560
Size: 38.43 MB
Format: PDF
View: 1567
Download and Read
The producer of more than five hundred infomercials offers insightful advice to budding entrepreneurs, creative inventors, and ambitious businesspeople, sharing his business methods, marketing tactics, and strategic decisions that have made him successful and brought about changes in the industry. Original. 50,000 first printing.