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Ultimate Guide To Optimizing Your Website

Author: Jon Rognerud
Publisher: Entrepreneur Press
ISBN: 1613082576
Size: 53.85 MB
Format: PDF, ePub, Mobi
View: 7563
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Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an “at the kitchen table” type dialogue for accessibility and an advanced strategy section takes readers to the next level.

Ultimate Guide To Search Engine Optimization Drive Traffic Boost Conversion Rates And Make Lots Of Money

Author: Jon Rognerud
Publisher: Jon Rognerud SEO
ISBN: 9781599181691
Size: 15.20 MB
Format: PDF
View: 3793
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A hands-on guide for marketers of any expertise level provides detailed coverage of a wide variety of topics, from keyword searching and link analysis/building to content strategies and position tracking, in a guide complemented by a CD-ROM of free SEO tools, software, and resources. Original.

Ultimate Guide To Pinterest For Business

Author: Karen Leland
Publisher: Entrepreneur Press
ISBN: 1599185083
Size: 21.39 MB
Format: PDF, Kindle
View: 3386
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Guides businesses on how they can use the social media phenomenon to promote themselves, including how to create an attractive company profile, engage a target market, and develop an enthusiastic following.

Ultimate Guide To Link Building

Author: Eric Ward
Publisher: Entrepreneur Press
ISBN: 1613081804
Size: 28.80 MB
Format: PDF, Docs
View: 1926
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The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers. Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid. This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

Ultimate Guide To Pay Per Click Advertising

Author: Richard Stokes
Publisher: Entrepreneur Press
ISBN: 161308272X
Size: 64.70 MB
Format: PDF, Mobi
View: 1556
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Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones – not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, “Search Extensions” have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy “call me” buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience. With insider insight from Stokes and using proven strategies from today’s search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.

Ultimate Guide To Linkedin For Business

Author: Ted Prodromou
Publisher: Entrepreneur Press
ISBN: 1613083041
Size: 61.85 MB
Format: PDF
View: 7608
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How To Get Connected with More than 300 Million Customers This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers Smarter LinkedIn Search that saves time and money with customized, comprehensive results Other important topics covered include: Techniques and tips to easily navigate LinkedIn’s interface Time saving tips on finding and matching data from businesses and people Expert guidance on super-charging a business or individual profile Insider advice on getting found through LinkedIn and maximizing search Professional instruction on promoting a LinkedIn profile The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.

Ultimate Guide To Twitter For Business

Author: Ted Prodromou
Publisher: Entrepreneur Press
ISBN: 1613081820
Size: 54.95 MB
Format: PDF, Mobi
View: 7444
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Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.

Wordpress The Ultimate Beginners Guide A Step By Step Guide To Create Your First Website Or Blog Without Any Programming Or Design Knowledge

Author: Mike Stevenson
Publisher: Phuket Paradise Publishing
ISBN:
Size: 44.59 MB
Format: PDF, ePub
View: 1252
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In this book we guide you step by step to setup your first website or blog with Wordpress. Thanks to WordPress, publishing a website has never been this easy. Unlike before, ordinary internet users can now create websites with little knowledge about HTML or any scripting language. What is WordPress anyway? WordPress is a Content Management System or CMS program built in PHP. CMSs are web applications that, as the name suggests, manage website content such as blog posts, images, and even videos. To make it simple, it is like a big website template that has been premade, for you not to bother creating or writing lines of code. All you need to do are to customize it with the help of intuitive graphical interfaces and tools then input the content that you want to display on your website. If WordPress is just one of the many CMSs out there in the web, why choose WordPress instead of the other CMSs? Well, few of the biggest factors why many people prefer WordPress are simplicity, wide array of customization, popularity, and the community. The simplicity of WordPress is ideal for those who have little idea on how the web works and have little knowledge when it comes to web development. With its user friendliness, almost everybody can master using WordPress in no time. However, it does not mean that WordPress is only ideal for beginners. WordPress has advanced features and customizations that even most veteran web developers would appreciate. Not to mention that creating WordPress sites for them is like a walk in the park. With advanced knowledge in CSS, HTML, and WordPress template tags, they can transform an ordinary looking WordPress blog into one of the most complex websites on the web. And they can do that without spending too much time changing the internal workings of WordPress or developing additional client or server side scripts to manage the content they want to display. Popularity and the community are additional bonuses that most WordPress users appreciate. With a large community, bugs and issues can be collected immediately and be fixed as fast as the developers can. On the other hand, the same community acts as WordPress’ primary support group. If you got trouble or something you want to know, you can just go to WordPress’ forums and ask it. Within minutes (or days in some occasion), you will get an answer right away. On the other hand, with many developers indulging themselves with WordPress, the number of plugins and themes available on the market steadily increases. Due to that, WordPress can be customized in more ways than one. Also, the plugins make it possible for users to get the functionalities they want fast without, of course, developing by their own. All they need to do is go the plugins section of their dashboard, search for a plugin, and install it. Within minutes, the plugin will be live and working. If you were convinced to get WordPress and use it for your website, then this book is for you. It contains basic as well as some advanced topics on how you can take full advantage of WordPress. tags: (wordpress, wordpress for dummies, wordpress for beginners blogging, blogging for beginners, website, website design)