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Ultimate Guide To Optimizing Your Website

Author: Jon Rognerud
Publisher: Entrepreneur Press
ISBN: 1613082576
Size: 36.55 MB
Format: PDF, Kindle
View: 4143
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Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an “at the kitchen table” type dialogue for accessibility and an advanced strategy section takes readers to the next level.

The Ultimate Guide To Search Engine Marketing

Author: Bruce C. Brown
Publisher: Atlantic Publishing Company
ISBN: 0910627991
Size: 76.48 MB
Format: PDF
View: 6480
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Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Website! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your Web site, search engines, and PPC advertising campaign methodology. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud.

Site Speed Secrets

Author: Alan Shaw
Publisher: Alan Shaw
ISBN: 8828355883
Size: 10.54 MB
Format: PDF, Mobi
View: 3132
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Finally! The Website Speed Optimization Book You've Been Waiting For Has Arrived Discover how you can finally speed up your website and increase your conversion rates. All the information you need is here, and nothing has been left out in this course! Everybody hates slow websites. So, why haven't you done anything about your slow site? Don't you realize that it's putting people off from visiting your site and checking out everything that you have to offer? It doesn't matter if you've got a well-designed site or a life-changing product. If people are leaving your site long before it loads on their browsers, then you may as well NOT have spent all that time and money creating your awesome website! Do Any Of These Scenarios Sound Familiar? You check your website's analytics every morning to see how many people have been on your site, but you see either a giant zero or a low, single digit number. You've tried getting your site to speed up, but it only ended up in disaster your site is slower than ever! You've spent all your money on making your website, and now you can't cough up the cash to hire an expert to fix your site for you. You're getting very few people to visit your site they're probably just family and friends. You've read a lot of articles and blog posts on how to fix your site, but everything's all over the place, and you don't know where to start. If you said yes to any of the scenarios I painted above, then you seriously need help. A fast website can mean all the difference between your success and your failure you have to choose.

Ultimate Guide To Pinterest For Business

Author: Karen Leland
Publisher: Entrepreneur Press
ISBN: 1613082312
Size: 61.33 MB
Format: PDF, ePub, Docs
View: 5824
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With 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brand’s success — one pin at a time.

Suchmaschinenoptimierung F R Dummies

Author: Peter Kent
Publisher: Wiley-VCH
ISBN: 9783527703173
Size: 57.65 MB
Format: PDF, ePub, Mobi
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Früher schaute man in die Gelben Seiten oder ins Lexikon, heutzutage ist die Recherche über's Internet für die meisten selbstverständlich geworden. Bei Suchmaschinen wie Google & Co. gut platziert zu sein, sollte daher auch zum Marketing einer jeden Firma gehören. Dieses Buch verrät, was man beachten sollte, was man tun und was man besser lassen sollte, um bei Suchmaschinen gut platziert zu sein.

Ultimate Affiliate Marketing With Blogging Quick Start Guide

Author: Kip Piper
Publisher:
ISBN: 9781886522107
Size: 72.65 MB
Format: PDF, Docs
View: 1357
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*** Bestseller in Web Marketing ***Are you tired of struggling with making money online? Don't know where to turn? You know the secret is out there somewhere, but you can't figure it out?Your search is over The Ultimate Affiliate Marketing with Blogging Quick Start Guide: The How to Program for Beginners and Dummies on the Web, by Internet expert and entrepreneur Kip Piper, gives you the easy and proven step-by-step system to create a money-making affiliate marketing website that will bring you a steady stream of income. Once you learn this easy system, you can repeat it over and over to create multiple streams of Internet marketing income - the only true way to be financially successful on the Internet.NO previous experience is required Kip's affiliate marketing program system is clear and easy for Internet beginners and dummies.A must for every beginnner affiliate marketer, the Ultimate Affiliate Marketing with Blogging Quick Start Guide is the perfect launch point for your new Internet business and excellent to take your business to the next level on the web.Topics Covered3 Top Reasons for Not BloggingWho is Kip Piper?How I Started Blogging Built My First Blog Affiliate Marketing Website Does Blog Affiliate Marketing Work?What We Will CoverResearch & Choose Your NicheFind Sources of IncomeBuild Your Blog WebsiteYour Domain - Your Company NameDevelop ContentIncorporating Income LinksWash, Rinse, RepeatAbout The AuthorI come with over 20 years of experience building businesses on the Internet. That's right I've been on the Internet since 1993.I have worked with several hundred businesses, from entrepreneurs and small businesses to Fortune 100 companies, including 3M, Dell, Advanced Micro Devices (AMD), the University of Texas at Austin, and Hyundai Steel USA.NONE of my books are about making money online by clicking a button. All of that stuff you read online from the gurus is total garbage. There is no easy, fast way to make millions. Sorry. If that's what you're looking for, look elsewhere for people who will lie to you and take your money. I'm not going to do that.My passion is taking the mystery out of the Internet and explaining in clear, easy-to-understand terms how to make money online. I strive to inspire you and prove to you that you can do it, and show you the exact step-by-step process many others just like you have successfully used.Scroll up and grab your copy today. * * * * * * * * * * * *

The Ultimate Web Marketing Guide

Author: Michael R. Miller
Publisher: Pearson Education
ISBN: 9780132116855
Size: 26.13 MB
Format: PDF, ePub, Mobi
View: 7201
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EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites--including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance--and improving it! Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb

Ultimate Guide To Link Building

Author: Eric Ward
Publisher: Entrepreneur Press
ISBN: 1613081804
Size: 40.65 MB
Format: PDF
View: 923
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The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers. Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid. This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

Ultimate Guide To Linkedin For Business

Author: Ted Prodromou
Publisher: Entrepreneur Press
ISBN: 1613083041
Size: 11.74 MB
Format: PDF, Kindle
View: 105
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How To Get Connected with More than 300 Million Customers This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers Smarter LinkedIn Search that saves time and money with customized, comprehensive results Other important topics covered include: Techniques and tips to easily navigate LinkedIn’s interface Time saving tips on finding and matching data from businesses and people Expert guidance on super-charging a business or individual profile Insider advice on getting found through LinkedIn and maximizing search Professional instruction on promoting a LinkedIn profile The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.

Ultimate Guide To Youtube For Business

Author: The Staff of Entrepreneur Media, Inc.
Publisher: Entrepreneur Press
ISBN: 1613083793
Size: 67.97 MB
Format: PDF, Mobi
View: 7591
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Reel in the Profits with YouTube YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune. From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your videos Create a virtual community that uses and loves your products Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Make a video go viral with the help of blogs, websites, and other online resources Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.