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Die Magischen Kan Le

Author: Marshall McLuhan
Publisher:
ISBN: 9783430164047
Size: 77.78 MB
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Museum und Medien - Museumskommunikation - Kommunikationstheorie - Medientheorie - Museum und Öffentlichkeit.

Medientheorien

Author: Daniela Kloock
Publisher: UTB
ISBN: 3825236986
Size: 58.72 MB
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Wer heute Medienwissenschaften studieren und verstehen will, muss ihre Grundlagen kennen. Diese bewährte Einführung gibt eine kompakte Übersicht über die bedeutendsten Medientheorien. Die Ansätze von Walter Benjamin, Marshall McLuhan, Vilém Flusser, Neil Postman, Paul Virilio, Friedrich A. Kittler und anderen Pionieren der Medientheorie werden verständlich erklärt. Dieses Buch bietet Orientierung in der Komplexität verschiedenster Perspektiven, Ziele und Methoden, die Medienwissenschaft, wie auch Kommunikationswissenschaft, Film- wie auch Bildwissenschaft und sound studies, heute ausmachen. Die vierte Auflage erscheint mit einer neuen Einleitung und aktualisiertem Literaturteil.

Understanding Media

Author: Marshall McLuhan
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537430058
Size: 47.72 MB
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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Understanding Media

Author: Lambert M Surhone
Publisher:
ISBN: 9786134450928
Size: 66.74 MB
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Understanding Media: The Extensions of Man (1st Ed. McGraw Hill, NY, 1964; reissued MIT Press, 1994, with introduction by Lewis H. Lapham; reissued by Gingko Press, 2003 ISBN 1-58423-073-8) is a pioneering study in media theory written by Marshall McLuhan. In it McLuhan proposed that media themselves, not the content they carry, should be the focus of study. McLuhan's insight was that a medium affects the society in which it plays a role not by the content delivered over the medium, but by the characteristics of the medium itself. McLuhan pointed to the light bulb as a clear demonstration of this concept. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness.

Understanding Media

Author: Marshall McLuhan
Publisher: McGraw-hill Book Co.
ISBN:
Size: 15.28 MB
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The Canadian educator examines means of meeting the intellectual challenge presented by the communication media of the electronic age

Understanding New Media

Author: Robert K. Logan
Publisher: Peter Lang
ISBN: 9781433111266
Size: 54.56 MB
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Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a Global Village, making us more interconnected than television, The closing of the gap between consumers and producers, The elimination of space and time as barriers to communication, And The melting of national borders. He is also famously remembered for coining the expression: The medium is the message. These predictions form the genesis of this new volume by Robert Logan – a friend and colleague who worked with McLuhan. Logan argues that these predictions are more pronounced today than when McLuhan first made them in the '60s. In Understanding New Media Logan expertly serves to update Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. Understanding New Media is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. The volume comes with an accompanying website. Visit understandingnewmedia.org For The latest updates on this book.

About Mcluhan And His Extensions

Author: Bahanur Alişoğlu
Publisher: GRIN Verlag
ISBN: 3656203547
Size: 42.58 MB
Format: PDF
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Scientific Essay from the year 2012 in the subject Sociology - Communication, University of Minho (Social Sciences), course: Communication Sciences, language: English, abstract: Understanding Media; Extensions of Man is a pioneering and important book of Marshall McLuhan, which was published in 1964 and valued by the authorities, writers, publishers, and Media. It has been protecting its fame and value by those who study and in the field of Media and Communication Science. To be able to understand what Media are and how we are surrounded by them in the 21st century, it is still a vital book as it brings a new and refreshing approach to Media studies. During our read, McLuhan underlines a definite phrase frequently: ‘’For Media, as extensions of our physical and nervous systems... ‘’ Actually, that phrase consists of the main theme of this book. In the book, it is explained that how Media take place in our lives and give a shape to us in certain levels as well as how humanity need and create Media based on their needs. The book is separated into two parts ‘’Part 1’’ and ‘’Part 2’’. Briefly, the author mentions some general information about Media and talks about hot and cold mediums in the first part when he elaborates Media as known as ‘’the Extensions of Man’’ by classifying them such as press, photography, telephone etc in the second part of the book. I am going to review the book by dividing it into two sections because it seems to be easier and better to explain in a clear way. [...]