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Die Magischen Kan Le

Author: Marshall McLuhan
Publisher:
ISBN: 9783430164047
Size: 10.80 MB
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Museum und Medien - Museumskommunikation - Kommunikationstheorie - Medientheorie - Museum und Öffentlichkeit.

Understanding Media

Author: Marshall McLuhan
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537430058
Size: 19.26 MB
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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Understanding Media

Author: Marshall McLuhan
Publisher: London : Routledge
ISBN: 9780415253970
Size: 75.65 MB
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Written 20 years before the PC revolution and 30 years before the rise of the Internet, Marshall McLuhan believed that the message of electronic media foretold the end of humanity as it was known.

Understanding Media

Author: Marshall McLuhan
Publisher: McGraw-hill Book Co.
ISBN:
Size: 48.87 MB
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The Canadian educator examines means of meeting the intellectual challenge presented by the communication media of the electronic age

Understanding Media

Author: Marshall McLuhan
Publisher: McGraw-hill Book Co.
ISBN:
Size: 62.47 MB
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The Canadian educator examines means of meeting the intellectual challenge presented by the communication media of the electronic age

Understanding Media

Author: Lambert M Surhone
Publisher:
ISBN: 9786134450928
Size: 37.73 MB
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Understanding Media: The Extensions of Man (1st Ed. McGraw Hill, NY, 1964; reissued MIT Press, 1994, with introduction by Lewis H. Lapham; reissued by Gingko Press, 2003 ISBN 1-58423-073-8) is a pioneering study in media theory written by Marshall McLuhan. In it McLuhan proposed that media themselves, not the content they carry, should be the focus of study. McLuhan's insight was that a medium affects the society in which it plays a role not by the content delivered over the medium, but by the characteristics of the medium itself. McLuhan pointed to the light bulb as a clear demonstration of this concept. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness.