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Using Communication Theory

Author: Sven Windahl
Publisher: SAGE
ISBN: 9780803984318
Size: 66.30 MB
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This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca

Using Communication Theory

Author: Sven Windahl
Publisher: SAGE
ISBN: 9781446246627
Size: 59.48 MB
Format: PDF, Mobi
View: 7272
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"Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change." - Denis McQuail, Professor Emeritus, University of Amsterdam "Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning." - Larsåke Larsson, Örebro University What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard. The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will: Practice what they learn with activities and exercises. Apply their own experiences to theory through prompts to reflection. Consolidate their learning with highlighted definitions and lists of key terms. Take it further with boxed excerpts from classic texts. Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.

Benno Signitzer

Author: Franz Rest
Publisher: Springer-Verlag
ISBN: 3658035056
Size: 36.62 MB
Format: PDF, Kindle
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​Das Thema Public Relations hat Benno Signitzer im deutschsprachigen Raum federführend in die universitäre Lehre und Forschung eingebracht. Die erschienenen Aufsätze Signitzers zu Public Relations, Public Diplomacy und Gesundheitskommunikation werden vereint und zugänglich gemacht. Der rote Faden, der sich durch die Publikationen Benno Signitzers zieht, ist der ganzheitliche, kommunikationswissenschaftliche Blick auf diverse Dimensionen der Public Relations. Ferner stellen deutschsprachige und internationale Wegbegleiter Signitzers in Interviews die Bedeutung Signitzers für die Public Relations-Forschung und -Praxis heraus.

Marketing Communication

Author: Richard J. Varey
Publisher: Psychology Press
ISBN: 9780415230407
Size: 49.18 MB
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This text challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical management studies, the focus of managing marketing communication is shifted from message-making to relationship-building. This textbook provides a contemporary examination of marketing as a social process. The scope of communication theory is broadened and a two-way conception of communication is introduced. The existing model of marketing communication is replaced with a new and exciting concept, that integrates the relational and social emphases of the twenty-first century. "Marketing Communication" investigates the problems of organizing and locating marketing in a business corporation, management responsibility for planning and decision making, and the role of the marketing communication manager in contemporary society.

Psychology Of Media In Europe

Author: Peter Winterhoff-Spurk
Publisher: Springer-Verlag
ISBN: 3322942511
Size: 72.23 MB
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Die europäische Medienlandschaft ändert sich gegenwärtig durch die Verfügbarkeit neuer Technologien und durch veränderte politische Rahmenbedingungen - wie z. B. die Zulassung privatwirtschaftlicher Sender - in einem schnellen Tempo, das durch die bevorstehende europäische Einigung noch zusätzlich forciert wird. Damit kommen auf die Medienwissenschaft wie auch auf die Medienpsychologie neue Fragestellungen und Anforderungen zu, die von Medienforschern und -praktikern aus zehn europäischen Ländern in diesem in englischer Sprache verfaßten Band aufgezeigt und erörtert werden.


Author: Österreich-Komitee der Europaratskampagne gegen Rassismus, Fremdenfeindlichkeit, Antisemitismus und Intoleranz
Size: 37.31 MB
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